List of Augeo Experiential Customers
St. Paul, 55114, MN,
United States
Since 2010, our global team of researchers has been studying Augeo Experiential customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Augeo Experiential for Event Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Augeo Experiential for Event Management include: Ford Motor Company, a United States based Automotive organisation with 171000 employees and revenues of $184.99 billion, Starbucks, a United States based Retail organisation with 381000 employees and revenues of $37.18 billion, NASCAR, a United States based Leisure and Hospitality organisation with 2500 employees and revenues of $362.0 million and many others.
Contact us if you need a completed and verified list of companies using Augeo Experiential, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Augeo Experiential customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Ford Motor Company | Automotive | 171000 | $185.0B | United States | Augeo | Augeo Experiential | Event Management | 2024 | n/a | In 2024, Ford Motor Company used Augeo Experiential to run a week-long U.S.-based marketing event that supported more than 1,300 attendees and an immersive product launch. The engagement leveraged the Augeo Experiential application within the Event Management category, deploying a custom mobile app, branded on-site signage, digital check-in workflows and logistics coordination to support registration and session sequencing. The case study frames this as experiential event services rather than a list of discrete product modules, indicating a combined mobile engagement and on-site operations implementation. Module-level activity inferred from the case description aligns with common Event Management capabilities, including attendee management, mobile event app functionality, digital check-in, and on-site logistics orchestration to manage registrations and event flow. Operational scope was U.S.-based and centered on Ford marketing and event operations teams, with onsite staffing, branded asset deployment and coordinated logistics for the product reveal. Governance and process focus emphasized event day workflows, check-in verification and logistics coordination to enable the branded experiential program delivered by Augeo Experiential. | |
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NASCAR | Leisure and Hospitality | 2500 | $362M | United States | Augeo | Augeo Experiential | Event Management | 2014 | n/a | In 2014, NASCAR was identified as a client of Augeo in a Star Tribune profile. The profile associates Augeo with affinity, loyalty and fan engagement programs, and implies use of Augeo Experiential in the Event Management category to support experiential activations for cardholders and fans. Implementation-level details are not specified in the public profile, so observable signals point to deployment of Augeo Experiential capabilities oriented around experiential activation orchestration, on-site fan engagement workflows, and campaign-driven attendee management. Functional modules in scope are likely to have included registration and guest list management, activation scheduling and resource coordination, and engagement workflows tied to loyalty and affinity program rules. Operational coverage appears focused on event-level activations at NASCAR race venues and affinity program experiences for cardholders, impacting marketing, fan experience and sponsorship business functions. Integrations commonly associated with Event Management deployments, such as ticketing, loyalty and CRM systems, would align with Augeo’s affinity and engagement focus, although the source does not list specific system integrations. Governance and rollout would have required cross-functional coordination between marketing, fan engagement and guest services to align sponsorship activations, credentialing and day-of-event operations, with program-level configuration of engagement rules and permissions. The Star Tribune profile does not provide timelines, implementation partners or measurable outcomes for the Augeo Experiential work with NASCAR. | |
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Starbucks | Retail | 381000 | $37.2B | United States | Augeo | Augeo Experiential | Event Management | 2014 | n/a | In 2014 Starbucks engaged Augeo for the Augeo Experiential application to support Event Management initiatives tied to loyalty and customer recognition programs, according to a 2014 Star Tribune profile. The engagement is described in the press profile as work across loyalty and customer programs that can include experiential or event initiatives, indicating a focus on customer engagement workflows rather than a named case study with quantified outcomes. Augeo Experiential implementation at Starbucks is inferred to have centered on standard Event Management capabilities such as event registration and ticketing, attendee and guest list management, session scheduling and program configuration, onsite check in and fulfillment, and experience tracking for customer programs. Configuration likely emphasized segmentation and campaign-driven event templates to support repeatable experiential activities within loyalty and recognition efforts, while the Augeo Experiential application name remains the focal point of the implementation. Integrations for the engagement are described in the profile as tied to loyalty and customer programs, therefore the implementation narrative implies connections between Augeo Experiential and Starbucks customer data sources and program workflows. Operational coverage is framed around customer programs and experiential initiatives that intersect marketing and customer engagement channels, with the Event Management solution positioned to orchestrate in-person and customer-facing experiences. Governance and process changes implied by the profile point to crossfunctional coordination among marketing, loyalty program management, and customer experience teams, with programmatic control over event templates and participant targeting. Specific event outcomes, metrics, costs, and risks are not provided in the source, so the narrative is limited to observed application usage and categoryaligned functional capabilities rather than measured results. |
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