List of Augeo Social Activation Customers
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United States
Since 2010, our global team of researchers has been studying Augeo Social Activation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Augeo Social Activation for Social Media Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Augeo Social Activation for Social Media Management include: American Express, a United States based Banking and Financial Services organisation with 75100 employees and revenues of $65.95 billion, Starbucks, a United States based Retail organisation with 381000 employees and revenues of $37.18 billion, JetBlue, a United States based Transportation organisation with 23000 employees and revenues of $9.28 billion and many others.
Contact us if you need a completed and verified list of companies using Augeo Social Activation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Augeo Social Activation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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American Express | Banking and Financial Services | 75100 | $65.9B | United States | Augeo | Augeo Social Activation | Social Media Management | 2012 | n/a |
In 2012, American Express implemented Augeo Social Activation as part of its Social Media Management capabilities in the United States. The deployment concentrated on supporting social marketing and brand activation programs, centralizing management of public-facing social pages and applications.
Augeo Social Activation was configured to provide social advertising, social page and application management, and analytics capabilities. Configuration emphasized campaign creation and scheduling, paid social ad workflows, page and app content orchestration, and analytics dashboards to observe engagement and ad performance.
Operational coverage centered on marketing, media buying, and community management teams within the United States, aligning creative, publishing, and paid media workflows. Governance introduced centralized campaign approval and ad spend oversight, embedding Augeo Social Activation into social publishing and paid media processes as part of broader social activation efforts.
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JetBlue | Transportation | 23000 | $9.3B | United States | Augeo | Augeo Social Activation | Social Media Management | 2011 | n/a |
In 2011 JetBlue deployed Augeo Social Activation to launch the Go Places Facebook application, developed by Brand Networks, now part of Augeo. The implementation tied Facebook Places check-ins to JetBlue TrueBlue loyalty rewards to drive local engagement across the United States and served as a marketing and CRM social activation.
Augeo Social Activation, categorized as Social Media Management, was configured for location-based promotions and loyalty integration, implementing check-in capture, reward issuance workflows, and social sharing capabilities within the Facebook environment. The configuration emphasized campaign rule engines and CRM touchpoints to surface and control local offers based on geolocated social activity.
Integrations explicitly included Facebook Places for geolocation and a connection into TrueBlue loyalty records to update member balances and record promotional redemptions. Operational coverage centered on marketing and CRM teams running local engagement campaigns in the United States, with execution and customer touchpoints instrumented on the Facebook platform.
Go Places went live in 2011 and demonstrated early social-CRM innovation by operationalizing location-based promotions tied directly to loyalty, enabling coordinated campaign orchestration and data flow between social interaction events and loyalty records. Governance was handled through campaign and reward issuance workflows managed by marketing operations and CRM stakeholders.
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Starbucks | Retail | 381000 | $37.2B | United States | Augeo | Augeo Social Activation | Social Media Management | 2024 | n/a |
In 2024, Starbucks implemented Augeo Social Activation to operationalize the Green Apron Creators employee advocacy program in the United States. The deployment used Augeo Social Activation in the Social Media Management category and partnered with Brand Networks BN Influencer, acquired by Augeo, to enable approved employee created short form social content at scale, focusing on marketing and employee advocacy functions.
The implementation concentrated on creator management and content governance, configuring creator onboarding, approval workflows, and content publishing controls consistent with Social Media Management practices. Configuration included automated approval gates, template based content production, moderation and rights management to ensure brand compliance while enabling rapid publication of short form clips.
Operational coverage was scoped to Starbucks US operations and the Green Apron Creators program, with integrations focused on outbound publishing to social channels and ingestion of creator submitted assets for review. The deployment centralized review and scheduling processes to support distributed employee creators and to maintain consistent brand controls across channels.
Governance incorporated centralized moderation, defined approval roles, and program level policies to manage employee created content. The program produced high organic reach, with individual creator clips reported to exceed approximately 800000 views, demonstrating the platform enabled large scale employee advocacy content distribution.
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