List of Avanza Aurum Customers
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Since 2010, our global team of researchers has been studying Avanza Aurum customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Avanza Aurum for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Avanza Aurum for Customer Loyalty include: Mondelez International, a United States based Consumer Packaged Goods organisation with 91000 employees and revenues of $36.02 billion, Bdo Unibank Philippines, a Philippines based Banking and Financial Services organisation with 44044 employees and revenues of $4.54 billion, Metrobank, a Philippines based Banking and Financial Services organisation with 14946 employees and revenues of $2.32 billion and many others.
Contact us if you need a completed and verified list of companies using Avanza Aurum, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Avanza Aurum customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bdo Unibank Philippines | Banking and Financial Services | 44044 | $4.5B | Philippines | Avanza Solutions | Avanza Aurum | Customer Loyalty | 2010 | n/a |
In 2010, Bdo Unibank Philippines implemented Avanza Aurum for Customer Loyalty to support its credit card rewards program. Avanza Solutions provided credit-card reward-fulfillment and automated redemption services for BDO Unibank’s credit card rewards program in the Philippines, enabling campaign tracking and web-based redemption status for cardholders.
Module usage is inferred from Avanza public profiles, and the engagement appears to have included loyalty and CRM-aligned capabilities such as campaign tracking, customer-facing redemption status pages, and automated fulfillment workflows. The Avanza Aurum application was used to orchestrate redemption requests and to drive automated fulfillment processes that interface with the bank’s rewards operations.
Operational coverage focused on BDO’s credit card business across the Philippines, tying Avanza Aurum into the bank’s rewards program workflows to improve customer experience and operational tracking. Governance and process changes centered on centralizing redemption processing and providing web-based visibility for redemption status, with Avanza Solutions operating the reward-fulfillment and automated redemption services.
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Metrobank | Banking and Financial Services | 14946 | $2.3B | Philippines | Avanza Solutions | Avanza Aurum | Customer Loyalty | 2010 | n/a |
In 2010, Metrobank implemented Avanza Aurum to support its Customer Loyalty credit card rewards program in the Philippines. Avanza provided credit card reward fulfillment services, managing reward redemption processing and merchant perks partnerships to support Metrobank’s card loyalty operations. The engagement appears in Avanza public client profiles under loyalty CRM engagements, indicating use of platform capabilities consistent with Avanza Aurum.
Implementation scope centered on reward fulfillment and redemption processing modules, merchant partner management, and loyalty CRM functions within the bank’s card issuing business. Deployment covered operational workflows for rewards issuance, redemption authorization, catalog and partner promotions management, and was executed as a vendor managed service supporting Metrobank’s card portfolio. Governance focused on transactional processing controls and partner settlement workflows aligned to card operations and merchant agreements.
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Mondelez International | Consumer Packaged Goods | 91000 | $36.0B | United States | Avanza Solutions | Avanza Aurum | Customer Loyalty | 2013 | n/a |
In 2013, Mondelez International implemented Avanza Aurum in the Philippines to establish a wholesaler loyalty program originally developed for Kraft and now operated under Mondelez. The deployment used Avanza Aurum as the Customer Loyalty application to track wholesaler activity and to drive orders and engagement among top tier distributors.
Avanza developed tracking systems, automated communications, and a mobile application targeted at top tier wholesalers. Functional capabilities inferred from the engagement and consistent with Customer Loyalty solutions include member enrollment and tier management, transaction and order tracking, campaign automation for outbound communications, and mobile order prompting to influence purchasing behavior.
Architecturally the implementation paired a backend loyalty engine for event and transaction processing with an outbound communications layer for email and SMS and a mobile front end for field wholesalers. The solution was connected to wholesaler ordering workflows and distributor order capture channels so incentives and communications could be triggered by ordering events and tier changes.
Operational coverage was limited to the Philippines market and focused on sales, trade marketing, distribution, and field operations for top tier wholesalers. Avanza Aurum was configured to support campaign scheduling, automated loyalty rules, and role based access controls, reflecting governance and campaign workflow controls typical for Customer Loyalty deployments.
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