List of Basis Digital Advertising Automation Customers
Chicago, 60602, IL,
United States
Since 2010, our global team of researchers has been studying Basis Digital Advertising Automation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Basis Digital Advertising Automation for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Basis Digital Advertising Automation for Marketing Automation include: Hart Associates, a United States based Professional Services organisation with 150 employees and revenues of $15.0 million, Webb Crowley and Associates, a United States based Professional Services organisation with 48 employees and revenues of $5.0 million, Verdin Marketing, a United States based Professional Services organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Basis Digital Advertising Automation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Basis Digital Advertising Automation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Hart Associates | Professional Services | 150 | $15M | United States | Basis Global Technologies | Basis Digital Advertising Automation | Marketing Automation | 2024 | n/a |
In 2024 Hart Associates deployed Basis Digital Advertising Automation from Basis Global Technologies as a Marketing Automation application to accelerate programmatic media buying and campaign analytics across its United States operations. The implementation centered on activating Basis' SmartBid AI bidding feature to automate bid strategies, enable real time optimization, and centralize campaign performance telemetry within the media buying workflow. Basis Digital Advertising Automation was used to consolidate bidding controls, pacing logic, and reporting into a single SaaS-driven advertising operations layer, aligning AI-driven bidding with Hart’s analytics and media planning processes. Rollout was executed at the campaign level for a client account where Hart enabled SmartBid to drive adaptive bidding and automated optimization within live buys, and Hart reported a rapid increase in conversion rate of over 2.4x and a reduction in cost per conversion of about 75 percent after enabling SmartBid for the client campaign.
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Verdin Marketing | Professional Services | 10 | $1M | United States | Basis Global Technologies | Basis Digital Advertising Automation | Marketing Automation | 2019 | n/a |
In 2019, Verdin Marketing implemented Basis Digital Advertising Automation from Basis Global Technologies to bring programmatic media capabilities in house. The deployment targeted Marketing Automation for digital advertising and media operations, positioning the application to support client campaign management and media operations across the United States.
Deployment centered on Basis Digital Advertising Automation's demand side platform and workflow tools, configured to support programmatic buying, private marketplace deals, and automated campaign workflows. The implementation incorporated machine learning optimizations to refine targeting and bidding, and the platform was embedded into Verdin Marketing's media operations to centralize campaign execution and reporting.
Operational governance shifted as programmatic media was moved in house, consolidating campaign setup, trafficking, and performance monitoring under the agency's media operations and client services teams. The use of private marketplace deals and machine learning optimizations increased CTRs and site traffic for clients, outcomes that enabled upsells and new business wins.
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Webb Crowley and Associates | Professional Services | 48 | $5M | United States | Basis Global Technologies | Basis Digital Advertising Automation | Marketing Automation | 2014 | n/a |
In 2014, Webb Crowley and Associates implemented Basis Digital Advertising Automation to consolidate its adtech stack and run cross channel digital campaigns in the United States. The deployment targeted Marketing Automation needs within the marketing and advertising function, centralizing campaign orchestration, media operations, and unified reporting across paid channels.
Basis Digital Advertising Automation was configured to support campaign management, audience segmentation, media buying orchestration, automated scheduling and creative trafficking, and consolidated analytics. Configuration emphasized workflow automation for campaign setup, targeting templates, and bid management rules to streamline operational processes for the firm’s marketing team.
The implementation consolidated integrations across ad servers, demand side platforms, social and search channels, and first party data sources to enable cross channel measurement and attribution. Operational governance introduced centralized campaign approval flows, tagging and naming standards, and a regular reporting cadence for marketing and advertising stakeholders, and the engagement was described as a decade long partnership that aligns with the 2014 go live and subsequent platform optimization. The stated outcome was improved operational efficiency and enhanced campaign performance.
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