List of Brandwatch Iris AI Customers
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Since 2010, our global team of researchers has been studying Brandwatch Iris AI customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Brandwatch Iris AI for Artificial Intelligence Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Brandwatch Iris AI for Artificial Intelligence Marketing include: Hilton, a United States based Leisure and Hospitality organisation with 178000 employees and revenues of $11.17 billion, Samsung Electronics UK, a United Kingdom based Manufacturing organisation with 1426 employees and revenues of $4.89 billion, Skyscanner, a United Kingdom based Transportation organisation with 1000 employees and revenues of $359.0 million and many others.
Contact us if you need a completed and verified list of companies using Brandwatch Iris AI, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Brandwatch Iris AI customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Hilton | Leisure and Hospitality | 178000 | $11.2B | United States | Cision | Brandwatch Iris AI | Artificial Intelligence Marketing | 2023 | n/a |
In 2023, Hilton deployed Brandwatch Iris AI to accelerate social conversation analysis for its social intelligence and customer-care teams. Brandwatch Iris AI, categorized as Artificial Intelligence Marketing, is cited in Hilton’s Brandwatch testimonial as the platform used to speed social listening and to surface conversational themes for hospitality customer care and marketing.
The implementation centers on the Iris Conversation Insights capability to automate conversational tagging and theme extraction across social channels, feeding insight workflows used by global social intelligence and customer-care operations with an emphasis on the Americas. The deployment supports social listening, conversational analytics, and thematic reporting, and it is used within Hilton’s customer care and marketing decision workflows to provide faster signal detection and insight handoffs.
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Samsung Electronics UK | Manufacturing | 1426 | $4.9B | United Kingdom | Cision | Brandwatch Iris AI | Artificial Intelligence Marketing | 2016 | n/a |
In 2016, Samsung Electronics UK deployed Brandwatch Iris AI as part of a Brandwatch Consumer Research rollout across its European markets. The deployment targeted Artificial Intelligence Marketing capabilities to support marketing and product analytics through market-specific dashboards and AI-assisted content workflows.
Brandwatch Iris AI was configured to generate AI-driven conversation summaries and content insights and to enable automated trend detection across social and consumer data feeds. Implementation emphasized market-specific dashboards that provide self-serve analytics for measuring campaign performance, monitoring potential crises, and tracking emergent trends, with Iris-driven summarization embedded within the Brandwatch Consumer Research environment.
Operational coverage spanned Samsung's European markets, with marketing and product teams consuming insights for campaign evaluation and issue detection. Governance centered on decentralized, market-level dashboard access combined with centralized configuration of AI summarization and content classification to ensure consistent conversation taxonomy and faster insight distribution.
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Skyscanner | Transportation | 1000 | $359M | United Kingdom | Cision | Brandwatch Iris AI | Artificial Intelligence Marketing | 2019 | n/a |
In 2019 Skyscanner implemented Brandwatch Iris AI as an augmentation to its Brandwatch Consumer Intelligence deployment to extend social listening and conversation analysis capabilities. Brandwatch Iris AI, categorized as Artificial Intelligence Marketing, was used to surface indirect brand mentions and synthesize conversations into actionable summaries for downstream teams.
The implementation centered on social listening workflows and AI-driven conversation summarization, with Brandwatch Iris AI providing automated conversation summaries, content insights, and topical signal extraction to support messaging and content strategy. Core functional capabilities emphasized by the deployment included detection of indirect mentions, thematic clustering of social conversations, and generation of concise summaries designed for rapid consumption by non-analytics stakeholders.
Integrations included a Slack connection to enable cross-functional sharing and real-time distribution of insights to marketing, product, and customer support teams across the UK and Europe. Operational coverage focused on regional analysis and cross-team consumption, with insights routed into existing collaboration channels to inform product decisions and customer support responses.
Governance centered on embedding AI summaries into existing insight review and messaging workflows, standardizing how social signals were shared and acted upon across departments. The deployment explicitly supported marketing, product, and customer support business functions by informing messaging and product decisions through Brandwatch Iris AI generated conversation summaries and content insights.
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