List of Brandwatch Social Media Management Customers
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Since 2010, our global team of researchers has been studying Brandwatch Social Media Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Brandwatch Social Media Management for Social Media Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Brandwatch Social Media Management for Social Media Management include: Museums Victoria, a Australia based Leisure and Hospitality organisation with 700 employees and revenues of $155.0 million, Glossier, Inc., a United States based Retail organisation with 200 employees and revenues of $150.0 million, Attentionmedia Australia, a Australia based Media organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Brandwatch Social Media Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Brandwatch Social Media Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Attentionmedia Australia | Media | 10 | $1M | Australia | Cision | Brandwatch Social Media Management | Social Media Management | 2022 | n/a |
In 2022, Attentionmedia Australia adopted Brandwatch Social Media Management, a Social Media Management application, to centralize social content operations. The agency moved away from spreadsheet and email based content workflows and centralized scheduling, content previews, and client approvals in Brandwatch Social Media Management, aligning the tool with its marketing and agency delivery processes.
Brandwatch Social Media Management was configured to manage scheduling, content previews, and client approvals, establishing an auditable content lifecycle for client review. The implementation emphasized internal orchestration between campaign planning, publishing, and client services to centralize agency delivery workflows. Governance changes established standardized approval checkpoints and a single source of truth for scheduled posts to reduce versioning and email chains. The move streamlined internal operations, improved client facing professionalism, and helped Attentionmedia retain clients and win new business by demonstrating a modern, auditable social workflow.
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Glossier, Inc. | Retail | 200 | $150M | United States | Cision | Brandwatch Social Media Management | Social Media Management | 2025 | n/a |
In 2025 Glossier, Inc. deployed Brandwatch Social Media Management to manage a high volume TikTok celebrity partnership and to centralize routing of social responses across global CX and social teams. The deployment used Brandwatch Social Media Management in the Social Media Management category to sustain campaign monitoring and audience growth tracking during the partnership period.
The implementation leveraged the platform's Engage and Measure capabilities, configured to support unified inbox routing, automated tagging and priority assignment, and analytics dashboards for campaign and channel performance. Engage was used to orchestrate response workflows and assignment rules across social and CX staff, while Measure was configured to capture follower conversion signals and video level performance for attribution of net new fans.
Operational coverage spanned Glossier marketing and customer experience functions with TikTok identified as a primary channel for the campaign, and workflows routed inquiries and mentions to dedicated global social and CX queues. The deployment emphasized cross team coordination between social moderators, community managers, and CX agents, aligning SLAs and escalation paths to ensure consistent consumer response across platforms.
Governance changes included centralized response routing, SLA tracking and role based access to engagement queues, accompanied by analytics driven reviews of which videos converted best into followers. The campaign using Brandwatch Social Media Management drove a reported 1,002% spike in net new fans across Glossier social channels, and the Measure capability was used to identify the videos that most effectively converted viewers into followers.
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Museums Victoria | Leisure and Hospitality | 700 | $155M | Australia | Cision | Brandwatch Social Media Management | Social Media Management | 2020 | n/a |
In 2020, Museums Victoria implemented Brandwatch Social Media Management to consolidate more than 23 social channels into a single platform. The Social Media Management deployment centralized publishing, reporting and community management for Museums Victoria's marketing and social teams in Australia.
Brandwatch Social Media Management was configured to provide centralized scheduling and multi channel publishing, and the deployment used Brandwatch's Engage module for inbox routing and reporting. Configuration emphasized unified inbox workflows, role based access for social team members, and standardized reporting templates to support community management and social analytics.
The implementation delivered a 78% increase in Instagram reach and measurable time savings for reporting and community workflows as reported by Museums Victoria. Operational scope remained focused on marketing and social teams within Australia, impacting publishing, reporting and community management functions across the organization.
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