List of Brandwatch Vizia Customers
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United States
Since 2010, our global team of researchers has been studying Brandwatch Vizia customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Brandwatch Vizia for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Brandwatch Vizia for Marketing Analytics include: American Airlines, a United States based Transportation organisation with 136900 employees and revenues of $54.21 billion, Co-op, a United Kingdom based Retail organisation with 65000 employees and revenues of $14.50 billion, MoneyGram, a United States based Banking and Financial Services organisation with 3186 employees and revenues of $1.31 billion and many others.
Contact us if you need a completed and verified list of companies using Brandwatch Vizia, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Brandwatch Vizia customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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American Airlines | Transportation | 136900 | $54.2B | United States | Cision | Brandwatch Vizia | Marketing Analytics | 2017 | n/a |
In 2017, American Airlines implemented Brandwatch Vizia as a social command center to surface real-time customer service, operations, and crisis signals across North America. The deployment placed Brandwatch Vizia in a Marketing Analytics role, feeding live dashboards and visual screens that support executive reporting and operational alerting.
The implementation emphasized visual alerts, screen-based dashboards, and configurable alerting rules to highlight emergent service issues and operational disruptions. Brandwatch Vizia powered command center screens and automated visual notifications, creating a single pane of glass for customer service teams, operations controllers, and executives and reinforcing Brandwatch Vizia as the central Marketing Analytics application for situational monitoring.
Operational coverage focused on customer service, operations, and executive reporting across North America, with workflows configured to accelerate response and broaden internal awareness. The program centralized social listening and reputation signals into the Brandwatch Vizia command center, improving alerting and reputation management and establishing consistent escalation and situational awareness processes.
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Co-op | Retail | 65000 | $14.5B | United Kingdom | Cision | Brandwatch Vizia | Marketing Analytics | 2018 | n/a |
In 2018, Co-op deployed Brandwatch Vizia alongside Brandwatch Analytics to distribute social and marketing insights across the business in the United Kingdom. Brandwatch Vizia is used within the Marketing Analytics category to surface real-time KPI screens and campaign reporting for marketing and customer-facing communications.
Implementation focused on delivering real-time dashboards and visualization layers that support crisis management, competitor monitoring and campaign ideation. Functional capabilities implemented include live KPI screens, campaign reporting boards, and distributed insight feeds to stakeholders.
Brandwatch Vizia was operated in tandem with Brandwatch Analytics as the analytics source, with Vizia responsible for orchestration and distribution of visual reports across teams. Operational scope covered the United Kingdom and targeted marketing and customer-facing communications functions, with screens and reports shared throughout the organisation for rapid situational awareness.
Governance emphasized standardized KPI screens and a regular reporting cadence to ensure consistent messaging for crisis response and campaign planning, embedding the Vizia visual layer into existing marketing workflows. Rollout and distribution practices centered on operationalizing social listening outputs into decision-ready dashboards while keeping analytics sourcing in Brandwatch Analytics.
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MoneyGram | Banking and Financial Services | 3186 | $1.3B | United States | Cision | Brandwatch Vizia | Marketing Analytics | 2014 | n/a |
In 2014, MoneyGram embedded Brandwatch Vizia in a social command center to surface social intelligence at corporate headquarters and across regional teams. The deployment used Brandwatch Vizia as the visualization layer to make social intelligence visible and actionable, strengthening voice-of-customer insights for global marketing and support and delivering real-time operational views to central teams.
Brandwatch Vizia was configured to provide Marketing Analytics capabilities typical of a visualization layer, including real-time dashboards, sentiment and topic visualization, and operational views tailored to marketing and customer experience workflows. The implementation emphasized visualization and dashboarding to translate streaming social data into actionable insights for campaign teams and contact center operations.
Operational governance centered on the social command center, enabling cross-functional routing of insights from a centralized visualization platform to regional marketing and support teams. The rollout focused on embedding Brandwatch Vizia into daily monitoring and escalation workflows so that social intelligence informed both marketing decisions and customer support actions.
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