List of Browntape WMS Customers
Goa, 403521,
India
Since 2010, our global team of researchers has been studying Browntape WMS customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Browntape WMS for Warehouse Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Browntape WMS for Warehouse Management include: Croma India, a India based Retail organisation with 10000 employees and revenues of $2.15 billion, Zivame, a India based Retail organisation with 600 employees and revenues of $25.0 million, Shree Lifestyle India, a India based Retail organisation with 100 employees and revenues of $15.0 million and many others.
Contact us if you need a completed and verified list of companies using Browntape WMS, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Croma India | Retail | 10000 | $2.2B | India | Browntape Technologies | Browntape WMS | Warehouse Management | 2020 | n/a |
In 2020 Croma India deployed Browntape WMS as a Warehouse Management platform to support omnichannel inventory and fulfilment workflows. Browntape lists Tata Croma among its enterprise customers and the platform is described as driving inventory, order and fulfilment workflows in India, which aligns the implementation with enterprise retail warehouse operations.
The Browntape WMS implementation is characterized by typical Warehouse Management capabilities inferred from the vendor feature set, including centralized inventory control, order orchestration across sales channels, warehouse execution for inbound and outbound flows, and fulfilment workflow automation. Exact module names were not specified in source materials, so the narrative relies on category-aligned functionality common to Warehouse Management systems in omnichannel retail.
Operational coverage emphasizes India and omnichannel retail operations, with the system orchestrating inventory visibility and order flows between online channels and physical stores. The deployment area and business functions impacted include inventory management, fulfilment operations, supply chain and store replenishment processes, reflecting a cross-functional scope for retail fulfilment and order fulfilment lifecycle coordination.
Governance and rollout details were not specified in the source; available signals indicate the implementation focused on unifying inventory and execution workflows to support omnichannel fulfilment. Browntape WMS was therefore positioned to provide warehouse-level orchestration and control for Croma India without further named integrations or partner details disclosed in the source.
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Shree Lifestyle India | Retail | 100 | $15M | India | Browntape Technologies | Browntape WMS | Warehouse Management | 2021 | n/a |
In 2021, Shree Lifestyle India signed up for an integrated omnichannel stack that included Browntape OMS via the Ginesys Browntape integration, and Browntape WMS usage is inferred from the Ginesys case study which describes integrated warehouse and OMS capabilities and Browntape’s role in omnichannel fulfilment. The record links Browntape WMS to the Warehouse Management category while the case explicitly describes consolidation of marketplace and store orders to support rapid retail expansion in India.
The inferred Browntape WMS deployment is best understood as a Warehouse Management layer working alongside Browntape OMS and Ginesys for order consolidation and fulfilment orchestration. Typical Warehouse Management functions aligned to this implementation include inventory control, inbound receiving, pick pack ship workflows, and stock reconciliation to provide unified inventory visibility across marketplace and store channels. Operational coverage described in the case centers on retail fulfilment and store order consolidation, with the integration chain routing marketplace and store orders into the OMS and then into WMS driven fulfilment flows. Governance and process changes implied by the integration include centralized order routing and standardised warehouse picking and packing procedures to orchestrate omnichannel fulfilment, consistent with the role Browntape plays in the integrated stack.
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Zivame | Retail | 600 | $25M | India | Browntape Technologies | Browntape WMS | Warehouse Management | 2020 | n/a |
In 2020, Zivame began using Browntape WMS as its Warehouse Management solution. Browntape publicly names Zivame as a customer and positions its technology to manage inventory and multi‑marketplace order flows for fashion and e‑commerce brands in India, which supports the inference that Browntape WMS functions as the warehouse and fulfilment layer for Zivame’s marketplace and webstore fulfilment operations.
The implementation centered on core Warehouse Management capabilities, including inventory management and multi‑marketplace order orchestration. Configuration likely emphasized SKU level inventory visibility, fulfillment routing to support both marketplace and direct webstore orders, and operational pick, pack and ship workflows consistent with e‑commerce fulfilment patterns for fashion brands.
Operational coverage targeted Zivame’s e‑commerce operations in India and impacted business functions such as inventory operations, order management and fulfilment execution. Governance and process changes were focused on centralizing inventory visibility and standardizing order routing and fulfilment sequencing across marketplace and webstore channels. The characterization of Browntape WMS usage is drawn from Browntape’s public positioning and is inferred as part of Browntape’s warehouse and fulfilment capabilities rather than from an explicit, module level citation for Zivame.
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