List of BUZZEBEES Loyalty Customers
Bangkok, 10310,
Thailand
Since 2010, our global team of researchers has been studying BUZZEBEES Loyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased BUZZEBEES Loyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using BUZZEBEES Loyalty for Customer Loyalty include: The Mall Group, a Thailand based Retail organisation with 13000 employees and revenues of $2.00 billion, Samsung Thailand, a Thailand based Manufacturing organisation with 3000 employees and revenues of $800.0 million, Lotus's (Thailand), a Thailand based Retail organisation with 3200 employees and revenues of $500.0 million, Singha Corporation Thailand, a Thailand based Consumer Packaged Goods organisation with 3500 employees and revenues of $500.0 million and many others.
Contact us if you need a completed and verified list of companies using BUZZEBEES Loyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The BUZZEBEES Loyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Lotus's (Thailand) | Retail | 3200 | $500M | Thailand | BUZZEBEES | BUZZEBEES Loyalty | Customer Loyalty | 2019 | n/a |
In 2019, Lotus's (Thailand) deployed BUZZEBEES Loyalty, a Customer Loyalty application developed by BUZZEBEES to serve Clubcard customers. The engagement was a CRM and mobile application implementation across the retailer's Thailand operations, focused on real-time customer profile access and digitalising the Clubcard experience.
BUZZEBEES Loyalty was implemented with functional modules for real-time profile management, point transfer workflows, and instant reward redemption capabilities, delivering loyalty account visibility on mobile devices. The configuration included CRM-driven customer segmentation and campaign triggers consistent with Customer Loyalty systems, supporting retention-oriented and personalized engagement workflows.
The implementation linked the mobile CRM experience to in-store transaction and point management processes to enable redemptions and point transfers across the retail chain, covering Clubcard customers across Lotus's Thailand store network. Operational ownership for the application spanned retail operations and marketing teams, with the mobile application supporting front-line store interactions and centralized loyalty administration.
Rollout was executed as a Thailand-wide loyalty program modernization, with governance oriented around loyalty program rules, customer data synchronization, and CRM operational processes to support ongoing campaign orchestration. The initiative was explicitly aimed at improving customer retention and digitalising the Clubcard experience.
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Samsung Thailand | Manufacturing | 3000 | $800M | Thailand | BUZZEBEES | BUZZEBEES Loyalty | Customer Loyalty | 2019 | n/a |
In 2019, Samsung Thailand deployed BUZZEBEES Loyalty to power the Galaxy Gift privileges and deals program in Thailand. The BUZZEBEES Loyalty implementation functioned as a Customer Loyalty CRM and privileges and rewards engagement platform focused on partner acquisition and campaign-driven promotion of Samsung products in the Thai market.
The implementation emphasized partner deal management and campaign orchestration, with Buzzebees acquiring and managing over 2,000 partner deals and running hundreds of monthly rewards campaigns. Functional capabilities implemented included rewards engine configuration, partner onboarding and cataloging, campaign scheduling and segmentation, voucher and privileges provisioning, and CRM-driven member engagement workflows aligned to product promotion cycles.
Operational scope centered on Thailand, supporting marketing, partner management, and retail promotion activities for the Galaxy Gift program. Governance and process changes included standardized partner onboarding and campaign approval workflows to scale monthly promotions, and the deployment delivered targeted privileges and rewards engagement intended to boost product promotions and drive campaign-driven sales uplift.
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Singha Corporation Thailand | Consumer Packaged Goods | 3500 | $500M | Thailand | BUZZEBEES | BUZZEBEES Loyalty | Customer Loyalty | 2020 | n/a |
In 2020, Singha Corporation Thailand deployed BUZZEBEES Loyalty to operate the Singha Rewards program on the LINE Official Account, using the vendor to build and run the campaign infrastructure across Thailand. The deployment positioned BUZZEBEES Loyalty as the Customer Loyalty platform for Singha, with the objective of capturing offline bottle purchases and driving digital engagement.
The implementation used explicit BUZZEBEES modules documented on the vendor case page, including the Loyalty Platform, Rewards Redemption, and E commerce capability within BUZZEBEES Loyalty. These modules were configured to register consumer participation, manage reward balances and redemptions, and support commerce flows tied to promotional campaigns.
Integration was centered on the LINE Official Account as the consumer touchpoint, with BUZZEBEES operating the program to link offline purchase behavior to digital membership profiles. Operational coverage spanned Thailand and focused on marketing and consumer engagement functions, enabling campaign orchestration and membership scale.
Governance and operations were vendor operated, with BUZZEBEES building and running campaign execution and platform operations on behalf of Singha. The campaign outcome reported by the vendor included selling over one million bottles within months and scaling membership through the BUZZEBEES Loyalty program on LINE Official Account.
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Retail | 13000 | $2.0B | Thailand | BUZZEBEES | BUZZEBEES Loyalty | Customer Loyalty | 2023 | n/a |
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