List of Buzzoole Suite Customers
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Since 2010, our global team of researchers has been studying Buzzoole Suite customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Buzzoole Suite for Campaign Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Buzzoole Suite for Campaign Management include: The Magnum Ice Cream, a Netherlands based Consumer Packaged Goods organisation with 19000 employees and revenues of $9.19 billion, Ralph Lauren, a United States based Retail organisation with 15000 employees and revenues of $7.08 billion, Birds Eye, a United Kingdom based Consumer Packaged Goods organisation with 992 employees and revenues of $952.0 million and many others.
Contact us if you need a completed and verified list of companies using Buzzoole Suite, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Birds Eye | Consumer Packaged Goods | 992 | $952M | United Kingdom | Buzzoole | Buzzoole Suite | Campaign Management | 2018 | n/a |
In 2018, Birds Eye implemented Buzzoole Suite for Campaign Management to support influencer campaigns in the United Kingdom, aligning the platform with the companys marketing and campaign management functions. The deployment was positioned to enhance influencer program workflows within Birds Eye's UK marketing organization and to provide centralized reporting for campaign stakeholders.
The Buzzoole Suite deployment included the vendor announced Instagram Stories analytics and reporting feature, enabling real-time story metrics and content approval capabilities for influencer content. Functionally this encompassed story-level reporting, capture of real-time engagement metrics, and workflow support for approving and validating influencer-delivered creative as part of campaign execution.
Operational coverage focused on influencer marketing and campaign management teams, who used Buzzoole Suite to monitor live Instagram Stories performance and manage approval cycles with creators. Governance and process changes integrated story reporting into campaign oversight and content approval workflows, establishing a single reporting source for story metrics within Birds Eye's marketing governance structure.
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Ralph Lauren | Retail | 15000 | $7.1B | United States | Buzzoole | Buzzoole Suite | Campaign Management | 2018 | n/a |
In 2018 Ralph Lauren deployed Buzzoole Suite for Campaign Management to support marketing and campaign management activities across Europe and the UK. The engagement ran year-long influencer marketing campaigns targeted at millennial audiences and produced 614 posts from 311 influencers, generating over 3.3M engagements.
Buzzoole Suite was used primarily for influencer campaign management and measurement, combining campaign orchestration capabilities with Nielsen True Reach measurement to quantify audience reach and impact. The implementation handled influencer selection workflows, content approval and delivery tracking, and post-level engagement aggregation, with Nielsen True Reach providing third party reach and audience analytics.
Operational governance centered on marketing and campaign management teams in Europe and the UK, with campaign reporting and measurement embedded into campaign review processes. Reported outcomes included Nielsen-measured brand uplift, with brand favourability up 19 percent and intent to buy up 24 percent.
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The Magnum Ice Cream | Consumer Packaged Goods | 19000 | $9.2B | Netherlands | Buzzoole | Buzzoole Suite | Campaign Management | 2018 | n/a |
In 2018 Magnum Ice Cream deployed the Buzzoole Suite to support influencer-driven campaigns in the United Kingdom, using Campaign Management capabilities. Buzzoole publicly named Magnum as an early user of its Instagram Stories reporting capability, which framed the implementation around real-time story analytics and pre-publication approvals.
The implementation centered on Stories analytics and reporting functionality within the Buzzoole Suite, configuring real-time reporting dashboards to capture story views and engagement signals for influencer partners. Configuration included content approval workflows that allowed brand teams to review and approve Instagram Stories before they went live. Campaign management features were applied to tag influencers, map campaign briefs, and coordinate publishing windows.
Operational coverage was concentrated in Magnum’s marketing and influencer teams in the UK, aligning campaign management, creative review, and agency coordination under the Buzzoole Suite. The implementation leveraged Instagram Stories reporting to surface publisher-level metrics into the Buzzoole Suite, providing a single pane of visibility for active influencer placements.
Governance changes emphasized a formal content approval gate, enabling approved story content to be authorized within the campaign workflow prior to publication. This approval capability was a stated feature in Buzzoole’s 2018 announcement naming Magnum as an early adopter.
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