List of C3 Metrics Customers
C3 Metrics
230 Commerce Way, Suite 101,
Portsmouth, 03801, NH,
United States
Portsmouth, 03801, NH,
United States
1 603-610-0575
Professional Services
30
$3M
Since 2010, our global team of researchers has been studying C3 Metrics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased C3 Metrics for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using C3 Metrics for Marketing Analytics include: Lacoste France, a France based Retail organisation with 8500 employees and revenues of $2.70 billion, TUI, a Russia based Leisure and Hospitality organisation with 1700 employees and revenues of $500.0 million, Carquest Auto Parts, a Canada based Automotive organisation with 2700 employees and revenues of $300.0 million, Lacoste France, a France based Retail organisation with 225 employees and revenues of $280.0 million, Carquest US, a United States based Retail organisation with 1200 employees and revenues of $250.0 million and many others.
Contact us if you need a completed and verified list of companies using C3 Metrics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The C3 Metrics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Carquest Auto Parts | Automotive | 2700 | $300M | Canada | C3 Metrics | C3 Metrics | Marketing Analytics | 2017 | n/a |
In 2017, Carquest Auto Parts implemented C3 Metrics in the United States to attribute digital and offline ad spend to business outcomes and to improve media efficiency. C3 Metrics was deployed as a Marketing Analytics capability to centralize measurement and reporting for the company’s marketing teams.
The implementation emphasized C3 Metrics' multi touch attribution and algorithmic attribution capabilities, enabling cross channel measurement, conversion linking, and standardized reporting dashboards. C3 Metrics was configured to ingest advertising exposure and conversion signals, normalize disparate touchpoint data, and deliver media efficiency metrics to planners and analysts.
Operational scope covered marketing teams in the United States, aligning paid digital and offline media spend to business outcomes reported by sales and conversion sources. Deploying C3 Metrics as a Marketing Analytics solution implied integrations with advertising delivery feeds and backend conversion records to establish deterministic and probabilistic attribution without naming specific third party systems.
Governance adjustments included instituting a centralized measurement cadence and embedding attribution outputs into media planning and budget allocation workflows. Vendor materials note that clients commonly realize higher advertising ROI post implementation, and Carquest’s deployment prioritized consistent attribution governance and improved media efficiency rather than disclosed quantitative outcomes.
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Carquest US | Retail | 1200 | $250M | United States | C3 Metrics | C3 Metrics | Marketing Analytics | 2017 | n/a |
In 2017, Carquest US deployed C3 Metrics on its website to establish a centralized Marketing Analytics capability. The implementation was focused on the carquest.com US storefront and centered on instrumenting page views, conversion events and e commerce revenue to support multi touch attribution and campaign measurement.
The deployment configured C3 Metrics modules for attribution, conversion validation and campaign-level measurement, and positioned the application as the primary measurement layer for digital marketing operations. C3 Metrics integration was implemented with the site tag framework and existing web analytics workflows to standardize event taxonomy and measurement governance, and the rollout was executed in phases across commerce flows and checkout pages to align marketing, e commerce and analytics teams.
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Dollar New Zealand | Transportation | 200 | $45M | New Zealand | C3 Metrics | C3 Metrics | Marketing Analytics | 2022 | n/a |
In 2022 Dollar New Zealand implemented C3 Metrics for Marketing Analytics to link advertising channels to bookings and conversions across its regional New Zealand operations. The deployment targeted the company's transportation marketing function and aligned measurement with regional campaign needs for a rental fleet business with approximately 200 employees.
The implementation leveraged the C3 Metrics attribution suite including mult touch attribution and the Attribution Data Cloud to consolidate event level ad exposures and conversion signals into an attribution ready dataset. Configuration work focused on channel level tagging, event ingestion for booking and conversion events, and attribution modeling to assign credit across paid media and owned channels.
Operational coverage centered on New Zealand regional marketing teams and connected campaign measurement to booking and conversion sources to enable media accountability and cross channel analysis. The rollout changed marketing analytics workflows and impacted campaign planning, media buying oversight, and analytics reporting, accompanied by data governance to standardize conversion definitions and event taxonomy.
Vendor statements indicate deployments of C3 Metrics typically improve advertising ROI and media accountability, and Dollar New Zealand positioned the full C3 Metrics implementation to support ongoing campaign optimization and centralized attribution reporting for Marketing Analytics in its regional operations.
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Kensington Tours United States | Leisure and Hospitality | 60 | $120M | United States | C3 Metrics | C3 Metrics | Marketing Analytics | 2016 | n/a |
In 2016, Kensington Tours United States implemented C3 Metrics. Kensington Tours United States uses C3 Metrics for Marketing Analytics to support marketing measurement and campaign attribution on its website, aligning the application with the companys digital marketing and demand generation functions.
The deployment focused on web instrumentation and attribution capabilities typical of Marketing Analytics platforms. C3 Metrics was configured for event level tracking and multi touch attribution, capturing conversion events and campaign parameters from site interactions. Implementation work emphasized mapping digital touchpoints to attribution models and configuring the C3 Metrics attribution engine to reflect travel product booking and lead generation workflows.
Operational coverage centered on the company website and the marketing organization, with C3 Metrics tags and event schemas embedded in page and conversion flows. Governance activities included standardizing event taxonomy and routing attribution outputs into marketing operations for campaign reporting and budget decisions. The implementation positioned C3 Metrics as the primary Marketing Analytics layer for Kensington Tours United States web measurement and campaign attribution.
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Lacoste France | Retail | 225 | $280M | France | C3 Metrics | C3 Metrics | Marketing Analytics | 2014 | n/a |
In 2014, Lacoste France implemented C3 Metrics. The deployment placed C3 Metrics as a Marketing Analytics solution instrumented directly on the Lacoste France website to centralize web measurement and support marketing and digital analytics functions.
Configuration centered on site-level tagging and attribution capabilities typical of Marketing Analytics platforms, including event-level data collection, channel attribution modeling, and consolidated reporting for marketing and e-commerce teams. The implementation emphasized browser-based instrumentation of customer touch points, configuration of campaign and conversion tracking, and operational use by marketing and digital commerce stakeholders within the France site. Governance work aligned measurement taxonomy and reporting workflows with existing marketing processes to ensure consistent campaign measurement and cross-channel analytics.
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Retail | 8500 | $2.7B | France | C3 Metrics | C3 Metrics | Marketing Analytics | 2014 | n/a |
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Leisure and Hospitality | 250 | $200M | Australia | C3 Metrics | C3 Metrics | Marketing Analytics | 2015 | n/a |
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Leisure and Hospitality | 1700 | $500M | Russia | C3 Metrics | C3 Metrics | Marketing Analytics | 2014 | n/a |
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Buyer Intent: Companies Evaluating C3 Metrics
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FAQ - APPS RUN THE WORLD C3 Metrics Coverage
C3 Metrics is a Marketing Analytics solution from C3 Metrics.
Companies worldwide use C3 Metrics, from small firms to large enterprises across 21+ industries.
Organizations such as Lacoste France, TUI, Carquest Auto Parts and Carquest US are recorded users of
C3 Metrics for Marketing Analytics.
Companies using C3 Metrics are most concentrated in Retail, Leisure and Hospitality and Automotive, with adoption spanning over 21 industries.
Companies using C3 Metrics are most concentrated in France, Russia and Canada, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of C3 Metrics across Americas, EMEA, and APAC.
Companies using C3 Metrics range from small businesses with 0-100 employees - 12.5%, to mid-sized firms with 101-1,000 employees - 37.5%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 0%.
Customers of C3 Metrics include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified C3 Metrics customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Analytics.