List of Carma Platform Customers
Sydney, 2015, NSW,
Australia
Since 2010, our global team of researchers has been studying Carma Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Carma Platform for Social Media Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Carma Platform for Social Media Management include: Honda Europe, a United Kingdom based Automotive organisation with 1231 employees and revenues of $4.40 billion, National Avien Research Centre, a United Arab Emirates based Professional Services organisation with 31 employees and revenues of $4.0 million, Tourism Ireland, a Ireland based Professional Services organisation with 20 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using Carma Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Honda Europe | Automotive | 1231 | $4.4B | United Kingdom | Carma | Carma Platform | Social Media Management | 2020 | n/a |
In 2020, Honda Europe engaged Carma to deploy the Carma Platform as a Social Media Management solution for its European communications teams. Carma Platform and consultancy were engaged to move beyond AVEs, create an Integrated Evaluation Framework (IEF) and deliver multi market PR measurement across the UK, France, Germany, Spain and Italy.
The implementation configured the Carma Platform for social monitoring, measurement and integrated PR evaluation, centralizing reporting and standardizing metrics across markets. The programme began in 2020 and the Integrated Evaluation Framework (IEF) was implemented in 2021, embedding standardized evaluation rules and a unified measurement taxonomy into the platform configuration.
Operational coverage included communications and public relations functions responsible for product and corporate announcements across the five named markets, with the Carma Platform providing centralized dashboards, harmonized reporting workflows and thematic measurement capabilities common to Social Media Management deployments. Consultancy-led rollout sequenced IEF adoption and reporting cadence across markets, aligning regional teams to common tagging, cadence and evaluation governance.
The programme produced measurable outcomes that included major uplifts in social activity and search interest around product and corporate announcements, outcomes that were used to guide regional strategy. The Carma Platform, as implemented, linked social measurement and PR evaluation to regional communications decision making through a single Social Media Management framework.
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National Avien Research Centre | Professional Services | 31 | $4M | United Arab Emirates | Carma | Carma Platform | Social Media Management | 2009 | n/a |
In 2009 National Avien Research Centre implemented Carma Platform for Social Media Management to support regulatory monitoring and communications workflows. The implementation is part of a long term engagement that CARMA describes as seventeen years, indicating continuous use of the Carma Platform for media monitoring and social listening since the 2009 start date.
The Carma Platform deployment delivered tailored portals, continuous social listening and media monitoring capabilities, and twice daily newsletters to surface press and social signals. Functional modules implemented include media monitoring, social listening, curated reporting portals and automated alerting workflows to feed PR and communications operations.
Operational coverage targeted regulatory and communications functions for the Abu Dhabi regulator, with the Carma Platform feeding communications teams and regulatory staff with ongoing monitoring and curated daily intelligence. The implementation instrumented reporting and notification cadences rather than point in time reports, embedding monitoring into operational communications processes.
Governance was structured around an ongoing monitoring cadence and tailored portal access for stakeholders, enabling sustained media‑monitoring and PR/communications outcomes described by CARMA. The narrative focuses on Carma Platform as the Social Media Management application underpinning regulatory media surveillance and communications support for the Abu Dhabi regulator.
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Tourism Ireland | Professional Services | 20 | $2M | Ireland | Carma | Carma Platform | Social Media Management | 2020 | n/a |
In 2020, Tourism Ireland implemented Carma Platform, a Social Media Management application. Carma Platform was provisioned to deliver media monitoring and PR measurement across Tourism Ireland’s publicity and marketing activities covering 20 markets, shifting measurement away from AVE-based metrics and toward a bespoke measurement approach.
The implementation centralized media monitoring and PR measurement capabilities, with bespoke measurement framework design and configurable dashboards to support campaign-level and multi-market rollups. Functional capabilities implemented included automated media capture and tagging, unified reporting dashboards, and bespoke indicator sets for publicity and marketing measurement consistent with PR measurement practices.
Operational scope included multi-market reporting across 20 markets, and the platform was used to inform funding decisions and publicity planning. Governance changes included standardizing measurement definitions and dashboard templates to enable consistent cross-market reporting.
Outcomes reported included a reduction in time spent on measurement from approximately 75% to about 25%, support for multi-market reporting and funding decisions, and AMEC recognition in 2022 for the measurement programme.
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