List of CAS CRM Customers
Karlsruhe, 76131,
Germany
Since 2010, our global team of researchers has been studying CAS CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased CAS CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using CAS CRM for CRM include: Hagedorn Unternehmensgruppe Germany, a Germany based Construction and Real Estate organisation with 2000 employees and revenues of $603.0 million, C. Otto Gehrckens Germany, a Germany based Manufacturing organisation with 250 employees and revenues of $32.0 million, medavis Germany, a Germany based Healthcare organisation with 150 employees and revenues of $30.0 million and many others.
Contact us if you need a completed and verified list of companies using CAS CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The CAS CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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C. Otto Gehrckens Germany | Manufacturing | 250 | $32M | Germany | CAS Software | CAS CRM | CRM | 2020 | itdesign |
In 2020, C. Otto Gehrckens implemented CAS CRM, deploying CAS genesisWorld from CAS Software to create a 360° customer view that supports sales, field staff via web and mobile, and cross-functional collaboration across the business. The implementation established a centralized customer data model as the core of the company CRM capabilities and provided a single source of customer information for frontline and office teams.
The deployment focused on customer master data consolidation, activity and call management, and mobile-enabled access to improve call preparedness and transparency of customer information. CAS CRM was configured to surface interaction histories and structured activity records to sales and service roles, aligning CRM workflows for lead and opportunity handling and enabling consistent call and visit preparation.
The project was delivered with support from itdesign GmbH in Tübingen and rolled out across sales and field operations to operationalize cross-functional collaboration. Governance emphasized central record stewardship and shared process definitions, while web and mobile access extended CRM functionality to field staff, creating an operational layer for customer-facing business functions.
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Hagedorn Unternehmensgruppe Germany | Construction and Real Estate | 2000 | $603M | Germany | CAS Software | CAS CRM | CRM | 2021 | ACP Gruppe |
In 2021, Hagedorn Unternehmensgruppe implemented CAS CRM, deploying CAS genesisWorld to standardize and optimize sales processes across its construction and real estate operations in Germany, using the CRM to create a unified view of customer interactions. The deployment targeted transparency and process consistency across regional, semi-autonomous business units within Germany to reduce duplicated research efforts and bring sales activities into a consolidated system.
The implementation emphasized sales process standardization, sales force automation capabilities and a consolidated customer record model to improve visibility of account activity. CAS CRM was configured to support proactive, partly automated workflows and assistance through CAS AIA® assistants, enabling routine research reduction and automated task prompting for sales staff.
ACP IT Solutions GmbH served as the supporting implementation partner during rollout, coordinating configuration and change activities across business units. Operational coverage focused on sales functions and cross-unit account transparency, with governance aligned to centralized CRM data views and role based access to preserve regional autonomy while enabling firm wide visibility.
Reported outcomes from the engagement include improved firm wide visibility, reduced research effort and the enablement of proactive, partly automated processes via CAS AIA® assistants, reflecting the project focus on operational transparency and sales process efficiency.
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medavis Germany | Healthcare | 150 | $30M | Germany | CAS Software | CAS CRM | CRM | 2011 | CAS Software |
In 2011, medavis Germany implemented CAS CRM, deploying CAS genesisWorld as an enterprise CRM to centralize customer, partner and supplier data and to support sales, marketing, support and controlling across the organization. The implementation established a single corporate customer repository and operationalized the CRM for cross-functional use across sales, marketing, customer support and controlling teams.
Configuration focused on contact and account management, campaign management and ticketing workflows, delivering a unified corporate memory and streamlined campaign execution and support ticket handling. The deployment used standard CRM functional patterns for sales pipeline management, marketing campaign orchestration and service case tracking to align commercial and support processes.
The project was implemented with support from CAS Software AG in Karlsruhe, reflecting a vendor led rollout and ongoing vendor engagement. Operational scope covered organization wide data centralization and process standardization, enabling consistent master data and shared customer histories.
medavis has been a CAS genesisWorld customer since 2011, using CAS CRM capabilities to consolidate customer intelligence and simplify internal collaboration. The implementation explicitly delivered a unified corporate memory and streamlined ticketing and campaign management as stated by the vendor.
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