List of CellPoint Digital’s Payment Orchestration Platform Customers
CellPoint Digital
25 Wilton Road, Pimlico,
London, SW1V 1LW,
United Kingdom
London, SW1V 1LW,
United Kingdom
n/a
Professional Services
250
$25M
Since 2010, our global team of researchers has been studying CellPoint Digital’s Payment Orchestration Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased CellPoint Digital’s Payment Orchestration Platform for Payment Processing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using CellPoint Digital’s Payment Orchestration Platform for Payment Processing include: Virgin Atlantic, a United Kingdom based Transportation organisation with 8760 employees and revenues of $4.42 billion, Avianca Holdings, a Colombia based Transportation organisation with 13000 employees and revenues of $3.00 billion, Air Europa, a Spain based Transportation organisation with 4600 employees and revenues of $1.58 billion, Cebu Air, a Philippines based Transportation organisation with 6498 employees and revenues of $387.0 million and many others.
Contact us if you need a completed and verified list of companies using CellPoint Digital’s Payment Orchestration Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Air Europa | Transportation | 4600 | $1.6B | Spain | CellPoint Digital | CellPoint Digital’s Payment Orchestration Platform | Payment Processing | 2025 | n/a |
In 2025, Air Europa implemented CellPoint Digital’s Payment Orchestration Platform in the Payment Processing category to modernize its payments stack across a multi-continent network. The deployment is positioned to support the carrier’s short, medium and long haul operations and strategic growth between Europe and the Americas, with a clear emphasis on optimized transaction routing and broader support for alternative payment methods.
CellPoint Digital’s Payment Orchestration Platform was configured to route transactions intelligently, centralize back end reconciliation, and accommodate multiple payment service providers and acquirers. The platform configuration includes integration-ready connectors for over 160 global alternative payment methods and logic that considers pricing and acceptance when selecting routing paths, delivering standard payment orchestration capabilities for an airline-scale commerce environment.
The implementation complements Air Europa’s internal orchestration system rather than replacing core systems, enabling unified transaction flows between the airline’s e-commerce checkout, international point of sale channels and financial clearing processes. Integration scope explicitly includes APMs, multiple PSPs and acquirers to improve cross-border payments and acceptance across the carrier’s global regions, including expanded service frequency to Latin America and the Caribbean from its Madrid hub.
Governance changes focused on centralizing reconciliation and increasing visibility into payment acceptance and acquirer performance, shifting control of payment routing rules and acquirer selection to a centralized payments operations function. The platform was introduced as a tailored, hands off solution with vendor-managed connectivity to payment networks, while Air Europa retained oversight of routing policies and financial visibility to support treasury and finance teams.
Explicit outcomes called out by the partnership include optimizing Air Europa’s payment strategy, increasing the number of supported APMs, and expanding the airline’s range of acquirers to improve passenger payment options and acceptance. The CellPoint Digital’s Payment Orchestration Platform now serves as the carrier’s Payment Processing layer to standardize payment operations and enhance passenger payment experience without displacing the airline’s existing orchestration capabilities.
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Avianca Holdings | Transportation | 13000 | $3.0B | Colombia | CellPoint Digital | CellPoint Digital’s Payment Orchestration Platform | Payment Processing | 2024 | n/a |
In 2024 Avianca Holdings deployed CellPoint Digital’s Payment Orchestration Platform to unify airline payment handling across its sales ecosystem, covering all channels and markets in Latin America. The implementation is categorized under Payment Processing and was scoped as an airline payments project intended to support end to end payment processing and optimization across the customer sales cycle.
The deployment implemented core payment orchestration capabilities, including a centralized orchestration engine for routing and payment method selection, payment optimization logic across the transaction lifecycle, tokenization and lifecycle management for stored credentials, and consolidated settlement and reconciliation workflows. The implementation also incorporated reporting and payment performance analytics to provide operational visibility, and centralized configuration for payment methods, currency handling, and routing rules.
Operational coverage explicitly spans web, mobile, contact center and airport sales channels and supports retail and ancillary purchase flows across Latin America. Governance centered on a single payment policy and routing control plane to standardize rules across markets and channels, with the platform positioned to orchestrate authorization, capture and settlement workflows across the airline sales cycle.
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Cebu Air | Transportation | 6498 | $387M | Philippines | CellPoint Digital | CellPoint Digital’s Payment Orchestration Platform | Payment Processing | 2024 | n/a |
In 2024, Cebu Air implemented CellPoint Digital’s Payment Orchestration Platform to centralize airline payment processing across its travel commerce operations in the Philippines and other markets. The deployment focused on passenger payments and ancillary purchase flows across web and mobile channels, positioning the CellPoint Digital’s Payment Orchestration Platform as the primary Payment Processing layer for booking and checkout orchestration.
The implementation emphasized enhanced routing capabilities, with configuration of rule based routing and automated failover paths to optimize authorization success and cost of acceptance. CellPoint Digital’s Payment Orchestration Platform was configured to consolidate payment method handling, support tokenized card flows and to automate settlement and reconciliation workflows consistent with Payment Processing platforms, reducing manual intervention in day to day payment operations.
Operational integration extended across the airline commerce stack, linking booking and checkout workflows to acquiring endpoints and payment processors without disclosing specific vendors. The rollout covered payments operations, finance reconciliation, e commerce teams and revenue management functions, enabling a unified payment control point for cross market transactions originating in the Philippines and other served markets.
Governance shifted toward centralized routing governance and rule lifecycle management, with new operational processes to maintain routing rules and exception handling. The change reduced the resources required to manage the payment ecosystem by consolidating orchestration, monitoring and dispute workflows under the platform, and it established a single point for policy enforcement across markets.
Reported outcomes from the case study include enhanced routing capabilities, substantial cost savings and a reduction in resource requirements to manage the payment ecosystem. Those outcomes align with the platform role as an orchestrator of Payment Processing activities across Cebu Air’s commerce footprint.
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Virgin Atlantic | Transportation | 8760 | $4.4B | United Kingdom | CellPoint Digital | CellPoint Digital’s Payment Orchestration Platform | Payment Processing | 2023 | n/a |
In 2023, Virgin Atlantic integrated CellPoint Digital’s Payment Orchestration Platform to improve airline payments in the UK and international markets. CellPoint Digital’s Payment Orchestration Platform was implemented as a centralized Payment Processing layer to orchestrate transaction routing, enable alternative payment methods and simplify acquirer management. The deployment emphasized orchestration capabilities typical of Payment Processing platforms, including acquirer onboarding workflow, acceptance optimization and centralized routing logic.
The implementation targeted airline payment flows across Virgin Atlantic’s UK operations and international markets, aligning payments and finance functions on a single orchestration platform. Operational changes included streamlined onboarding of new acquirers and governance adjustments to route transactions via the most effective acceptance paths, while enabling a broader set of alternative payment methods. Reported outcomes from the program included improved acceptance rates and cost savings tied to the platform’s Payment Processing orchestration.
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Buyer Intent: Companies Evaluating CellPoint Digital’s Payment Orchestration Platform
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FAQ - APPS RUN THE WORLD CellPoint Digital’s Payment Orchestration Platform Coverage
CellPoint Digital’s Payment Orchestration Platform is a Payment Processing solution from CellPoint Digital.
Companies worldwide use CellPoint Digital’s Payment Orchestration Platform, from small firms to large enterprises across 21+ industries.
Organizations such as Virgin Atlantic, Avianca Holdings, Air Europa and Cebu Air are recorded users of
CellPoint Digital’s Payment Orchestration Platform for Payment Processing.
Companies using CellPoint Digital’s Payment Orchestration Platform are most concentrated in Transportation, with adoption spanning over 21 industries.
Companies using CellPoint Digital’s Payment Orchestration Platform are most concentrated in United Kingdom, Colombia and Spain, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of CellPoint Digital’s Payment Orchestration Platform across Americas, EMEA, and APAC.
Companies using CellPoint Digital’s Payment Orchestration Platform range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 75%, and global enterprises with 10,000+ employees - 25%.
Customers of CellPoint Digital’s Payment Orchestration Platform include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified CellPoint Digital’s Payment Orchestration Platform customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Payment Processing.