List of Cision Media Analytics & Measurement Customers
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Since 2010, our global team of researchers has been studying Cision Media Analytics & Measurement customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Cision Media Analytics & Measurement for PR and Media Communication from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Cision Media Analytics & Measurement for PR and Media Communication include: Adobe, a United States based Professional Services organisation with 31360 employees and revenues of $23.77 billion, Pladis Foods, a United Kingdom based Consumer Packaged Goods organisation with 17000 employees and revenues of $4.30 billion, MoneyGram, a United States based Banking and Financial Services organisation with 3186 employees and revenues of $1.31 billion and many others.
Contact us if you need a completed and verified list of companies using Cision Media Analytics & Measurement, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Cision Media Analytics & Measurement customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adobe | Professional Services | 31360 | $23.8B | United States | Cision | Cision Media Analytics & Measurement | PR and Media Communication | 2020 | n/a |
In 2020 Adobe consolidated multiple media monitoring services into Cision Media Analytics & Measurement to support its PR and Media Communication program, establishing a single global platform for media monitoring, content aggregation, and measurement. The implementation of Cision Media Analytics & Measurement created a unified measurement framework for PR and communications, centralizing inputs that had previously been distributed across disparate tools.
The deployment focused on two explicit modules, media monitoring and Cision Insights, configured to capture earned media coverage, normalize content feeds, and standardize reporting taxonomies across regions. Cision Media Analytics & Measurement was used to aggregate content coverage and produce centralized analytics, enabling standardized measurement workflows and recurring reporting templates for PR and communications teams.
Operational scope was global, covering Adobe s PR and communications program, and the platform consolidated reporting workflows that had generated more than 900 separate reports. As part of the consolidation Cision captured approximately 82% of Adobe s content coverage and the program delivered estimated cost and time savings through report reduction and centralized monitoring.
Governance changes emphasized a unified measurement framework and standardized reporting cadence, reducing duplication of effort across communications teams. Implementation details centered on platform configuration for media monitoring and insights, rollout of standardized measurement definitions, and operational consolidation of reporting to support global PR and Media Communication operations.
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MoneyGram | Banking and Financial Services | 3186 | $1.3B | United States | Cision | Cision Media Analytics & Measurement | PR and Media Communication | 2015 | n/a |
In 2015, MoneyGram implemented Cision Media Analytics & Measurement to centralize measurement and optimization for its PR program. The work targeted global PR and Media Communication workflows, with an emphasis on press release discoverability and distribution performance across international markets.
The implementation combined analytics and measurement capabilities from Cision Media Analytics & Measurement with PR Newswire distribution and concierge editorial support, enabling structured content audits and distribution orchestration. Functional modules and capabilities implemented included press release content audit workflows, editorial concierge review, distribution scheduling and orchestration, media pickup tracking, and engagement analytics consistent with PR and Media Communication practice.
Governance and process changes centered on adopting PR Newswire best practices and standardized editorial review to improve release quality and distribution timing across MoneyGram's communications organization. The program led to a reported approximately 150% increase in engagement and more than double the pickup rate for releases after adoption of the PR Newswire best-practices and concierge editorial support.
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Pladis Foods | Consumer Packaged Goods | 17000 | $4.3B | United Kingdom | Cision | Cision Media Analytics & Measurement | PR and Media Communication | 2024 | n/a |
Pladis Foods implemented Cision Media Analytics & Measurement in 2024 to centralize PR measurement and reporting across its portfolio. The deployment targeted PR and Media Communication processes across the UK and Europe, with an emphasis on EMEA PR and communications spanning multiple consumer brands and corporate communications teams.
The implementation used Cision Comms Cloud and Cision Insights as the operational modules within Cision Media Analytics & Measurement, configured for continuous media monitoring, influencer targeting, and the generation of monthly scorecard style analytics. Cision Comms Cloud was instrumented to provide more real time reporting feeds while Cision Insights delivered curated monthly scorecards for leadership review and standardized measurement across brands.
Operational scope covered PR and communications teams across UK and broader Europe, unifying measurement across multiple brands for consistent monthly reporting into leadership meetings. Pladis engaged Cision Insights to provide ongoing monitoring and influencer targeting services as part of the deployment rather than listing integrations with other third party systems.
Governance focused on standardizing monthly measurement cadence and scorecard outputs for leadership, shifting reporting from ad hoc to standardized monthly reviews. Reported outcomes from the deployment included faster, more real time reporting and standardized monthly measurement for leadership meetings, and a unified measurement approach across Pladis Foods brands.
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