List of Coherent Path Customers
Coherent Path
48 Stark Rd,
Worcester, MA, 1602,
United States
Worcester, MA, 1602,
United States
1 781-325-6704
Professional Services
10
$1M
Since 2010, our global team of researchers has been studying Coherent Path customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Coherent Path for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Coherent Path for Marketing Automation include: Staples, a United States based Retail organisation with 75000 employees and revenues of $14.00 billion, L.L. Bean, a United States based Retail organisation with 5500 employees and revenues of $1.70 billion, L.L.Bean, a United States based Retail organisation with 5700 employees and revenues of $1.70 billion, Trader Corporation of Canada, a Canada based Media organisation with 1100 employees and revenues of $250.0 million, Bergdorf Goodman, a United States based Retail organisation with 1700 employees and revenues of $200.0 million and many others.
Contact us if you need a completed and verified list of companies using Coherent Path, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Coherent Path customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bergdorf Goodman | Retail | 1700 | $200M | United States | Coherent Path | Coherent Path | Marketing Automation | 2018 | n/a |
In 2018, Bergdorf Goodman implemented Coherent Path. Coherent Path was deployed on their public website as a Marketing Automation solution to support marketing and e-commerce business functions for the retailer.
The implementation centered on web-level instrumentation and behavioral capture, with Coherent Path configured for session and event tracking, audience segmentation, site personalization rules, and campaign orchestration consistent with Marketing Automation capabilities. Coherent Path was used to profile visitor behavior and to operationalize on-site personalization and targeted campaign logic through configurable rules and segment definitions.
Operational ownership rested with marketing and e-commerce teams in the United States, with governance focused on campaign approval workflows and data handling for site-driven engagement. The deployment emphasized embedding Coherent Path within the website front end, maintaining configuration and rule sets for merchandising and marketing use cases, and providing a single source of behavioral insight for on-site campaign execution.
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Coherent Path | Professional Services | 10 | $1M | United States | Coherent Path | Coherent Path | Marketing Automation | 2014 | n/a |
In 2014, Coherent Path deployed Coherent Path as a Marketing Automation solution on its public website. Coherent Path is a United States professional services firm with 10 employees, and the implementation was focused on web-facing marketing and lead capture workflows hosted on the company site.
The Coherent Path implementation is embedded in the website to capture form submissions and instrument visitor behavior, with configuration oriented toward core Marketing Automation capabilities such as lead capture, contact database management, email automation, segmentation, landing page support, and behavioral event tracking for campaign orchestration. The deployment is operated by the firm’s internal marketing function to manage inbound engagement and to enable structured lead handoff to sales, with governance centered on single‑team operational control and lightweight configuration suited to a 10-person organization.
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L.L. Bean | Retail | 5500 | $1.7B | United States | Coherent Path | Coherent Path | Marketing Automation | 2018 | n/a |
In 2018, L.L. Bean implemented Coherent Path as its Marketing Automation solution on its website. The deployment embedded Coherent Path tracking and campaign orchestration into customer facing pages to enable behavioral data capture and real time segmentation. Coherent Path was configured to support visitor identification, behavioral analytics, segmentation, personalization and campaign orchestration, reflecting core Marketing Automation functional modules.
Operational ownership rested with digital marketing and e commerce teams, who used Coherent Path to coordinate site personalization, email orchestration and campaign scheduling. Governance established centralized marketing operations responsible for templates, segmentation rules and campaign calendars, while technical owners maintained the site instrumentation. L.L. Bean Coherent Path Marketing Automation supports digital marketing and e commerce business functions on the company website.
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L.L.Bean | Retail | 5700 | $1.7B | United States | Coherent Path | Coherent Path | Marketing Automation | 2018 | n/a |
In 2018, L.L.Bean implemented Coherent Path as a Marketing Automation solution on its website, deploying Coherent Path to centralize on-site behavioral capture and campaign orchestration for marketing and e-commerce teams. Coherent Path was embedded in the site to collect visitor signals, enable audience segmentation, and run targeted on-site messages and offers in line with Marketing Automation practices.
The implementation emphasized client-side instrumentation and event-level tracking, with configurations focused on visitor profiling, segmentation rules, rule-based personalization, campaign orchestration, and on-site message delivery. These functional capabilities were aligned to digital merchandising and conversion flows, enabling marketing teams to configure audience definitions and activation logic without back-end code changes.
Integration scope was explicitly the public website as the primary data source, with the event stream and tag deployment feeding Coherent Path for real-time decisioning and personalization. Operational ownership aligned to marketing and e-commerce, supported by analytics for measurement, and governance centered on tracking taxonomy, consent capture, and staged rollout of personalized experiences across site pages.
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Staples | Retail | 75000 | $14.0B | United States | Coherent Path | Coherent Path | Marketing Automation | 2018 | n/a |
In 2018, Staples implemented Coherent Path on its public website to provide Marketing Automation capabilities for digital marketing and e-commerce teams. The implementation centers on client side instrumentation, using a Coherent Path tag and a structured website data layer to capture behavioral signals and page level context for real time decisioning. Staples Coherent Path Marketing Automation deployment focuses on web channel capture rather than back office processing, establishing a primary data stream for on site personalization and audience creation.
Coherent Path was configured to deliver core Marketing Automation functions including behavioral analytics, audience segmentation, campaign orchestration, and real time personalization. Configuration work emphasized rule based segmentation, event tracking, and outbound audience exports to downstream marketing workflows, with the Coherent Path console used for campaign definitions and segment management. The implementation reflects standard Marketing Automation workflows, aligning web event taxonomy to campaign triggers and user experience personalization rules.
Operational ownership rested with Staples marketing operations and e-commerce teams, with governance practices oriented around website level data capture controls and stakeholder approval for campaign definitions. Rollout and ongoing management were executed through the Coherent Path user interface and site tagging, requiring coordination between web engineering for tag deployment and marketing for campaign configuration. Data governance considerations included consent and privacy controls at the point of capture, aligned with Staples digital marketing policies.
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Retail | 10 | $2M | United States | Coherent Path | Coherent Path | Marketing Automation | 2021 | n/a |
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Media | 1100 | $250M | Canada | Coherent Path | Coherent Path | Marketing Automation | 2017 | n/a |
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Buyer Intent: Companies Evaluating Coherent Path
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Coherent Path Coverage
Coherent Path is a Marketing Automation solution from Coherent Path.
Companies worldwide use Coherent Path, from small firms to large enterprises across 21+ industries.
Organizations such as Staples, L.L. Bean, L.L.Bean, Trader Corporation of Canada and Bergdorf Goodman are recorded users of
Coherent Path for Marketing Automation.
Companies using Coherent Path are most concentrated in Retail and Media, with adoption spanning over 21 industries.
Companies using Coherent Path are most concentrated in United States and Canada, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Coherent Path across Americas, EMEA, and APAC.
Companies using Coherent Path range from small businesses with 0-100 employees - 28.57%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 57.14%, and global enterprises with 10,000+ employees - 14.29%.
Customers of Coherent Path include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Coherent Path customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.