List of CTAPPS MSC eBlast Customers
Kuala Lumpur, 55200,
Malaysia
Since 2010, our global team of researchers has been studying CTAPPS MSC eBlast customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased CTAPPS MSC eBlast for Interactive Voice Response (IVR) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using CTAPPS MSC eBlast for Interactive Voice Response (IVR) include: Maybank, a Malaysia based Banking and Financial Services organisation with 43000 employees and revenues of $6.04 billion, Celcom, a Malaysia based Communications organisation with 4200 employees and revenues of $1.35 billion, Smart Axiata, a Hello Axiata Company, a Cambodia based Communications organisation with 1000 employees and revenues of $400.0 million and many others.
Contact us if you need a completed and verified list of companies using CTAPPS MSC eBlast, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The CTAPPS MSC eBlast customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Celcom | Communications | 4200 | $1.4B | Malaysia | CTAPPS MSC | CTAPPS MSC eBlast | Interactive Voice Response (IVR) | 2017 | n/a |
In 2017, Celcom implemented CTAPPS MSC eBlast to deploy Interactive Voice Response (IVR) driven voice and SMS broadcasting for CRM and marketing campaigns in Malaysia. CTAPPS lists Celcom as a client and the CTAPPS eBlast offering includes voice and SMS broadcast with an IVR rerouting capability, indicating the application was used to orchestrate outbound campaign flows and inbound IVR routing for customer engagement.
The implementation centered on the CTAPPS MSC eBlast eBlast module for bulk voice and SMS delivery and the Interactive Voice Response (IVR) capability for menu based rerouting and automated call handling. Typical configuration work included campaign audience segmentation and scheduling, message template management for voice and SMS, IVR call flow configuration to reroute calls to live agents or queues, and rules for retry and escalation, reflecting common IVR and broadcast orchestration patterns.
Operational coverage was focused on Celcom marketing and customer care functions within Malaysia, where the solution supported campaign execution and automated contact handling. Integrations are characterized by connections to CRM and campaign management processes to drive recipient lists and to feed campaign response data back into customer records, consistent with use in CRM and marketing campaign workflows.
Governance emphasis included campaign approval workflows, compliance with local messaging regulations, and operational controls for call routing rules and contact suppression lists. Outcomes referenced by supplier materials and client listing include broader campaign reach through voice and SMS broadcast and automated IVR based call routing to appropriate service channels, improving operational orchestration of marketing and service communications.
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Maybank | Banking and Financial Services | 43000 | $6.0B | Malaysia | CTAPPS MSC | CTAPPS MSC eBlast | Interactive Voice Response (IVR) | 2019 | n/a |
In 2019, Maybank implemented CTAPPS MSC eBlast to support customer notifications and marketing workflows across its Malaysian operations. The Interactive Voice Response (IVR) deployment targeted outbound voice broadcasting and automated customer alerts as part of CTAPPS MSC eBlast, aligning the application with CRM and communications use cases on the vendor roster.
The CTAPPS MSC eBlast implementation configured the eBlast IVR module to manage campaign scheduling, voice message templates, call sequencing, and automated retry logic. Configuration emphasized reusable IVR call flows, audience segmentation based on notification lists, and centralized campaign orchestration capabilities typical of Interactive Voice Response (IVR) systems.
Operational coverage focused on customer communications and marketing functions across Maybank Malaysia, with the eBlast solution connected into existing CRM and communications workflows for list ingestion and campaign targeting. Reporting and monitoring were centralized within the eBlast environment to provide campaign-level visibility and audit trails for outbound voice activities.
Governance incorporated standardized campaign approval and scheduling processes to manage outbound contact frequency and content, and rollout emphasized centralized campaign management rather than distributed ad hoc notifications. Expected outcomes cited for the CTAPPS MSC eBlast deployment included faster customer alerts and centralized reporting for campaigns, reflecting the vendor product positioning and the client usage implied by the CTAPPS client roster.
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Smart Axiata, a Hello Axiata Company | Communications | 1000 | $400M | Cambodia | CTAPPS MSC | CTAPPS MSC eBlast | Interactive Voice Response (IVR) | 2018 | n/a |
In 2018, Smart Axiata implemented CTAPPS MSC eBlast as an Interactive Voice Response (IVR) solution for voice and SMS marketing and IVR-enabled customer engagement. The deployment focused on supporting CRM and marketing workflows across Smart Axiata operations in Cambodia, aligning outbound campaign execution with interactive call handling.
Module usage is inferred from CTAPPS' client logos and the eBlast product page, and likely included automated campaign scheduling, a voice delivery engine, an SMS delivery engine, an IVR call flow designer, and routing logic to escalate or re-route calls to live agents. The CTAPPS MSC eBlast implementation would commonly provide campaign orchestration, IVR self-service menus, interactive prompts for recipients, and reporting capabilities to support marketing operations.
Operational coverage centered on marketing and contact center functions, integrating voice and SMS engagement with CRM-driven customer segments and agent escalation workflows. Governance and process changes were likely focused on marketing operations and contact center scripting, with campaign scheduling and IVR script management established as core operational controls. Likely benefits included automated campaign scheduling and IVR-based call re-routing to agents, enabling coordinated voice and SMS engagement for customer outreach.
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Buyer Intent: Companies Evaluating CTAPPS MSC eBlast
- Perodua, a Malaysia based Automotive organization with 11500 Employees
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