Smart Axiata, a Hello Axiata Company
464A Monivong Blvd, Sangkat Tonle Bassac, Khan Chamkarmorn,
Phnom Penh, 12300,
Cambodia
Phnom Penh, 12300,
Cambodia
855 10 200 888
Communications
Smart Axiata, a Hello Axiata Company Technographics
Smart Axiata, a Hello Axiata Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Smart Axiata, a Hello Axiata Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Smart Axiata, a Hello Axiata Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Smart Axiata, a Hello Axiata Company has purchased the following applications: SAP S/4HANA Cloud for ERP Financial in 2018, Zendesk Chat for Chatbots and Conversational AI in 2014, Microsoft 365 for Collaboration in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Smart Axiata, a Hello Axiata Company is running and its propensity to invest more and deepen its relationship with SAP , Zendesk , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Smart Axiata, a Hello Axiata Company revenues, which have grown to $400.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Smart Axiata, a Hello Axiata Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Smart Axiata, a Hello Axiata Company Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | SAP ERP ECC 6.0 | SAP S/4HANA Cloud | ERP Financial | ERP Financial Management | Capgemini | 2018 | 2019 |
In 2018, Smart Axiata implemented SAP S/4HANA Cloud as its ERP Financial platform, migrating from SAP ERP ECC 6.0 to a cloud-based SAP environment to modernize its finance and procurement backbone. The deployment targeted enterprise wide coverage across all business units and support functions of the Cambodian telecommunications operator, positioning SAP S/4HANA Cloud as the central digital core for transactional finance and procurement workflows.
The implementation consolidated disparate SAP modules into a simplified digital core, with explicit upgrades to finance and procurement modules and automation of end to end processes typical of ERP Financial systems. Configuration work included standard SAP S/4HANA Cloud financial accounting and procurement masters, process harmonization across business units, and use of automation to reduce manual handoffs and clarify business process documentation.
Architecturally, the solution was delivered as a cloud based SAP S/4HANA Cloud landscape with SAP PI retained as the integration layer. SAP PI was used to integrate SAP S/4HANA Cloud with Microsoft Azure AD for identity and access, the banking system for payment processing, the HR system, and other third party applications in Smart Axiata’s ecosystem, ensuring an orchestrated interface layer between cloud finance capabilities and on premise and cloud peripherals.
Project governance and rollout were led in partnership with Capgemini, which provided an onshore delivery team, a change management framework to manage stakeholder alignment, and the iCaptivate methodology that combined hybrid agile and waterfall practices. Capgemini also supplied preparatory tools for data migration and applied SAP design principles to establish a mature operating model and documented governance for operating SAP S/4HANA Cloud.
The program was delivered in a compressed six month timeframe and yielded stated benefits including a more scalable and sustainable architecture, upgraded financial and procurement modules, improved efficiency through automation, cost savings, and progression toward an intelligent enterprise. Smart Axiata and Capgemini have continued their partnership to manage SAP S/4HANA Cloud and pursue incremental improvements to the deployed ERP Financial platform.
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
In 2014 Smart Axiata implemented Zendesk Chat on its public website. Zendesk Chat, deployed as a Chatbots and Conversational AI application, was embedded as the primary web-based live chat channel to support customer service and digital engagement on smart.com.kh.
The implementation focused on web widget deployment and session-level conversational flows, leveraging standard Chatbots and Conversational AI capabilities such as real-time messaging, proactive invitations, canned responses, chat transcript capture, and basic conversational analytics. Zendesk Chat was configured to surface agent handoff and capture visitor context for follow-up, aligning chat transcripts with existing agent workflows.
Operational coverage centered on customer care and digital channels, with the chat widget instrumented across the public website to route customer interactions to contact center agents and digital service teams. The deployment scope targeted web sessions rather than backend system integration, emphasizing browser-based engagement and agent-facing consoles for live response.
Governance concentrated on chat handling procedures, scripted response libraries, agent queue management, and escalation workflows to ensure consistent service delivery and traceable conversation records. Implementation documentation emphasized operational roles for chat moderation, response SLAs, and transcript retention to support ongoing channel management and quality control.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2017 | 2017 |
In 2017, Smart Axiata, a Hello Axiata Company, deployed Microsoft 365 to centralize Collaboration across its Cambodia operations. Smart Axiata uses Microsoft 365 on their website and as the primary suite for corporate collaboration and productivity.
The Microsoft 365 implementation leverages core service components such as Exchange Online, SharePoint Online, Microsoft Teams, and OneDrive for Business to provide email, document management, team collaboration, conferencing, and file synchronization. Configuration emphasized tenant-level settings, SharePoint site architecture and Teams channel structure, mail routing and retention policy configuration, and OneDrive provisioning for end user file access.
Identity and access management was organized through Azure Active Directory to enable single sign-on and role-based administration, combined with conditional access controls and device registration to secure corporate and field endpoints. Operational scope covers corporate and field operations in Cambodia, with Microsoft 365 supporting business functions including collaboration, employee productivity, and internal communications.
Governance focused on centralized tenant administration, external sharing controls for SharePoint and Teams, and policy-driven lifecycle management for content and mailboxes. Smart Axiata Microsoft 365 Collaboration supports corporate collaboration and employee productivity.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2020 | 2020 |
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Interactive Voice Response (IVR) | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2009 | 2009 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Smart Axiata, a Hello Axiata Company
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Smart Axiata, a Hello Axiata Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Smart Axiata, a Hello Axiata Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Smart Axiata, a Hello Axiata Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Smart Axiata, a Hello Axiata Company Technographics
Smart Axiata, a Hello Axiata Company is a Communications organization based in Cambodia,
with around 1000 employees and annual revenues of $400.0 million.
Smart Axiata, a Hello Axiata Company operates a diverse technology stack with applications such as
SAP S/4HANA Cloud, Zendesk Chat and Microsoft 365,
covering areas like ERP Financial, Chatbots and Conversational AI and Collaboration.
Smart Axiata, a Hello Axiata Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Zendesk and Microsoft.
Smart Axiata, a Hello Axiata Company recently adopted applications including
Atlassian Jira Service Desk in 2021, Rackspace Cloud in 2021 and Zendesk Service in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Smart Axiata, a Hello Axiata Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Smart Axiata, a Hello Axiata Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Smart Axiata, a Hello Axiata Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.