List of Data Axle Yesmail360 Customers
Dallas, 75240, TX,
United States
Since 2010, our global team of researchers has been studying Data Axle Yesmail360 customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Data Axle Yesmail360 for Marketing Analytics, Marketing Automation, Social Media Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Data Axle Yesmail360 for Marketing Analytics, Marketing Automation, Social Media Management include: Cybage Software, a India based Professional Services organisation with 7500 employees and revenues of $1.90 billion, See's Candies, a United States based Consumer Packaged Goods organisation with 1600 employees and revenues of $420.0 million, Geiger, a United States based Distribution organisation with 750 employees and revenues of $230.0 million, PayForward, a United States based Healthcare organisation with 31 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using Data Axle Yesmail360, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Data Axle Yesmail360 customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cybage Software | Professional Services | 7500 | $1.9B | India | Data Axle | Data Axle Yesmail360 | Marketing Analytics,Marketing Automation,Social Media Management | 2016 | n/a |
In 2016, Cybage Software deployed Data Axle Yesmail360 as an enterprise email marketing platform, positioning Data Axle Yesmail360 to support marketing operations under the Marketing Analytics,Marketing Automation,Social Media Management category. The engagement is referenced as the Yes Mail 360 US project, and the implementation targeted operational support for marketing and campaign execution workflows.
Implementation work on Data Axle Yesmail360 included deep configuration of the Organization Profile, creation and customization of custom objects, custom fields, and formula fields, and the development of record types and relationship models to align data structures with campaign and contact management needs. Functional modules implemented encompassed workflow rules, email alerts, automation components for scheduled sends, and UI components to support campaign orchestration within Data Axle Yesmail360.
Operational coverage included TechOps support and troubleshooting driven from Cybage Software Pune for the Yes Mail 360 US project, with explicit operational overlap with Salesforce CRM activities reflected in testing and administration work. The implementation narrative includes Salesforce CRM testing and admin tasks, creation of reports and dashboards, and coordination between the email marketing platform and CRM-related operational processes.
Governance and process changes were driven by requirements analysis and gap identification, with structured test planning, test case development, and execution as part of release controls. Automation of email alerts and workflow rules was used to formalize campaign delivery procedures, and reporting dashboards were created to support operational monitoring and stakeholder visibility.
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Geiger | Distribution | 750 | $230M | United States | Data Axle | Data Axle Yesmail360 | Marketing Analytics,Marketing Automation,Social Media Management | 2017 | n/a |
In 2017, Geiger implemented Data Axle Yesmail360 to centralize cross-channel lifecycle marketing for its promotional products business in the United States. The deployment was positioned within the Marketing Analytics,Marketing Automation,Social Media Management category and focused on marketing and CRM use cases. The implementation emphasized Yesmail360 cross-channel marketing automation and analytics capabilities to support lifecycle marketing programs, with configuration oriented around campaign orchestration, audience segmentation, and personalization workflows. Yesmail360 was used to operationalize campaign orchestration across email and digital channels, and to surface analytics for segmentation and campaign performance, aligning application modules to common Marketing Analytics and Marketing Automation functional patterns. Operational coverage targeted Geiger marketing and CRM teams in the United States, with the platform ingesting customer and contact datasets to enable richer segmentation and insights-driven campaigns. Governance and rollout centered on marketing domain ownership and campaign workflow standardization, with program-level controls to manage audience segmentation and messaging templates.
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PayForward | Healthcare | 31 | $5M | United States | Data Axle | Data Axle Yesmail360 | Marketing Analytics,Marketing Automation,Social Media Management | 2018 | n/a |
In 2018, PayForward implemented Data Axle Yesmail360 to consolidate transactional and marketing messages into a single platform across the United States. The deployment targeted PayForward’s fintech membership rewards operations and emphasized Marketing Analytics,Marketing Automation,Social Media Management capabilities to gain real-time analytics for improved targeting and a clearer view of the customer journey.
The implementation centered on Data Axle Yesmail360’s marketing automation and analytics capabilities, standardizing campaign templates, automated message workflows, and real-time reporting feeds to unify transactional and promotional communications. The platform was provisioned as a cloud-hosted SaaS solution, enabling centralized campaign orchestration and faster campaign build processes as noted by the vendor.
Operational coverage focused on marketing and customer engagement workflows for PayForward’s U.S. membership rewards product, consolidating messaging streams to simplify governance and campaign approval. The vendor reported outcomes including faster campaign build times and enhanced reporting, which supported improved targeting and journey analysis without disclosure of specific performance metrics.
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Consumer Packaged Goods | 1600 | $420M | United States | Data Axle | Data Axle Yesmail360 | Marketing Analytics,Marketing Automation,Social Media Management | 2018 | n/a |
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Buyer Intent: Companies Evaluating Data Axle Yesmail360
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