List of Data Talks CDP Customers
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Since 2010, our global team of researchers has been studying Data Talks CDP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Data Talks CDP for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Data Talks CDP for Customer Data Platform include: Football Association of Ireland, a Ireland based Leisure and Hospitality organisation with 251 employees and revenues of $68.0 million, VfL Bochum 1848, a Germany based Leisure and Hospitality organisation with 350 employees and revenues of $55.0 million, Collingwood Football Club Foundation Australia, a Australia based Leisure and Hospitality organisation with 55 employees and revenues of $20.0 million and many others.
Contact us if you need a completed and verified list of companies using Data Talks CDP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Data Talks CDP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Collingwood Football Club Foundation Australia | Leisure and Hospitality | 55 | $20M | Australia | Data Talks | Data Talks CDP | Customer Data Platform | 2024 | n/a |
In 2024, Collingwood Football Club Foundation Australia implemented Data Talks CDP, a Customer Data Platform to capture and activate fan engagement data. The deployment is positioned to support campaigns, sponsorship measurement and commercial growth across the organization in Australia, aligning the application name Data Talks CDP with marketing and commercial objectives.
The implementation emphasizes the segmentation and activation modules within the Customer Data Platform, combined with profile unification and event ingestion capabilities typical of CDP deployments. Configuration work focused on audience segmentation, persistent fan profiles and activation workflows that enable targeted engagement and partner activations.
Integration work includes activation with partner platforms, notably Campaignware as referenced in the vendor partnership announcement, enabling audience exports and partner-driven engagement orchestration. Operational coverage centers on marketing and commercial sponsorship functions, with data flows routed to campaign and sponsorship measurement processes.
Governance and rollout were structured to centralize segmentation governance and activation controls, incorporating consent management and campaign workflow oversight to align commercial use cases with data stewardship. The implementation narrative positions Data Talks CDP as the foundational Customer Data Platform for fan engagement, campaign execution and sponsorship analytics within Collingwood Football Club Foundation Australia.
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Football Association of Ireland | Leisure and Hospitality | 251 | $68M | Ireland | Data Talks | Data Talks CDP | Customer Data Platform | 2024 | n/a |
In 2024, the Football Association of Ireland implemented Data Talks CDP, a Customer Data Platform, to unify supporter data and enable marketing and commercial activation across the organisation in Ireland. The deployment centralizes supporter identity and profile stitching into a single environment to support targeted engagement and commercial workflows. The program is positioned as an organisation wide initiative to consolidate supporter intelligence for marketing and commercial teams.
Data Talks CDP was configured to provide identity resolution, unified supporter profiles, segmentation, consent management, and audience activation capabilities, reflecting standard Customer Data Platform functionality. Operational ownership spans marketing and commercial functions, with the platform enabling activation workflows and centralized consent governance across supporter touchpoints in Ireland. Governance activities emphasized consent capture and profile governance to support compliant marketing and commercial activation using Data Talks CDP.
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VfL Bochum 1848 | Leisure and Hospitality | 350 | $55M | Germany | Data Talks | Data Talks CDP | Customer Data Platform | 2024 | n/a |
In 2024, VfL Bochum 1848 implemented Data Talks CDP, a Customer Data Platform, to centralise ticketing, membership and merchandise data and enable personalised CRM, segmentation and targeted campaigns for fan engagement and commercial offers in the Bundesliga. The implementation prioritized unifying transactional events and profile attributes into consolidated fan records to support marketing and commercial teams.
Configuration emphasized the identity-resolution and segmentation modules of Data Talks CDP, building unified fan profiles and persistent identifiers to enable audience creation and campaign execution. Standard Customer Data Platform workflows such as profile stitching, attribute harmonization and segment activation were applied to prepare audiences for downstream campaign channels and CRM systems.
Integrations consolidated ticketing systems, membership databases and merchandise point of sale data sources into Data Talks CDP to create a comprehensive fan view. Operational scope included CRM, marketing and commercial merchandising functions, with governance focused on data quality rules, segmented campaign workflows and identity governance to ensure consistent segmentation and activation, supporting improved fan engagement and more targeted commercial offers as described by Data Talks.
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