List of Decision Cloud Customers
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Since 2010, our global team of researchers has been studying Decision Cloud customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Decision Cloud for Marketing Automation, Sales Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Decision Cloud for Marketing Automation, Sales Automation include: Mettenberger, a Australia based Consumer Packaged Goods organisation with 4200 employees and revenues of $3.41 billion, Endeavour Group, a Australia based Retail organisation with 30000 employees and revenues of $1.38 billion, Costa Group, a Australia based Consumer Packaged Goods organisation with 9655 employees and revenues of $868.0 million, Drakes Supermarkets, a Australia based Retail organisation with 6000 employees and revenues of $804.0 million and many others.
Contact us if you need a completed and verified list of companies using Decision Cloud, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Decision Cloud customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Costa Group | Consumer Packaged Goods | 9655 | $868M | Australia | Complexica | Decision Cloud | Marketing Automation,Sales Automation | 2018 | n/a |
In 2018, Costa Group engaged Complexica to deploy Decision Cloud in the Marketing Automation,Sales Automation category. The engagement was scoped as a strategic digital strategy and roadmap to modernise Costa Group's market trading model and to deliver a unified omni-channel customer experience across online and offline channels.
Decision Cloud was configured to enable self-service ordering and electronic order capture, and to provide a live view into stock positions and pricing as part of an integrated marketing and sales automation capability. Functional workstreams emphasized order management workflows, pricing visibility and orchestration, and campaign and sales automation capabilities to support both retail and wholesale customer interactions.
The implementation targeted cross-functional coverage across marketing, sales including field sales and market trading floors, and supply chain and logistics processes, aligning Decision Cloud with customer-facing channels such as mobile, e-commerce and social media. Integrations focused on connecting customer touchpoints and internal order and stock processes to support an omni-channel experience rather than point solutions.
Governance and rollout centered on the end-state digital vision and roadmap produced by Complexica, establishing program-level oversight for omni-channel technology and marketing strategy and sequencing implementations across channels. The engagement emphasized standardizing customer experience workflows and technology governance to support ongoing marketing automation and sales automation operations.
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Drakes Supermarkets | Retail | 6000 | $804M | Australia | Complexica | Decision Cloud | Marketing Automation,Sales Automation | 2021 | n/a |
In 2021, Drakes Supermarkets implemented Complexica Decision Cloud to digitalise collaborative promotion planning across its Australian operations, moving planning and approvals off spreadsheet-based processes. The implementation was scoped to promotional campaign management and commenced in August 2021 with an early-2022 go-live timetable.
The deployment used Complexica’s Promotional Campaign Manager module within Decision Cloud to standardize range management and to provision a supplier portal for campaign submission and collaboration. Functional capabilities implemented include promotion planning and orchestration, range management workflows, supplier portal-driven approvals, and campaign scheduling consistent with Marketing Automation,Sales Automation platforms.
Operational coverage focused on merchandising, category management, marketing and supplier engagement teams across Australia, centralizing previously ad hoc planning activities into a single Decision Cloud instance. No named system integrations are documented in the source, the implementation narrative emphasizes removing spreadsheet-driven workstreams and consolidating campaign data into the new application.
Governance and rollout followed a phased approach with initial configuration and supplier onboarding during the August 2021 start, leading to the early-2022 operational cutover, and plans to extend the Decision Cloud implementation into additional AI-based prediction and optimisation functionality thereafter. Process transformation centered on formalizing campaign governance, standardized workflows for range and promotion approvals, and supplier collaboration through the portal.
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Endeavour Group | Retail | 30000 | $1.4B | Australia | Complexica | Decision Cloud | Marketing Automation,Sales Automation | 2022 | n/a |
In 2022, Endeavour Group deployed Complexica’s Decision Cloud, selecting the Promotional Campaign Manager (PCM) module to drive AI driven promotional planning and pricing optimisation across its Dan Murphy’s and BWS store networks in Australia. The Decision Cloud implementation sits in the Marketing Automation,Sales Automation category and was scoped to automate campaign planning and supplier collaboration workflows.
The Promotional Campaign Manager module was configured to support campaign creation, schedule orchestration, promotion rules management, and algorithmic price optimisation consistent with AI driven decisioning. Implementation work focused on mapping promotional workflows, defining promotion rule sets, and instrumenting campaign templates and supplier input channels.
Operational coverage targeted merchandising, category management, pricing and supplier management functions across national store networks, with supplier portal workflows enabled to streamline external promotion approvals and submissions. The deployment architecture emphasized a central campaign orchestration layer within Decision Cloud that connects campaign configuration to downstream execution processes at store level.
The program began in mid 2022 with multiple go lives planned that year to phase in automated promotional planning and supplier portal capabilities, aligning governance around centralized campaign orchestration and supplier collaboration processes. Rollout emphasized staged functional releases, operational ownership by merchandising and pricing teams, and procedural changes to formalize data driven promotion decision making.
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Consumer Packaged Goods | 4200 | $3.4B | Australia | Complexica | Decision Cloud | Marketing Automation,Sales Automation | 2023 | n/a |
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