List of Demandbase Orchestration Customers
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Since 2010, our global team of researchers has been studying Demandbase Orchestration customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Demandbase Orchestration for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Demandbase Orchestration for Account Based Marketing include: VSP Vision Care, a United States based Insurance organisation with 14000 employees and revenues of $5.60 billion, VSP Global, a United States based Insurance organisation with 4149 employees and revenues of $1.30 billion, CyberArk Software, a United States based Professional Services organisation with 3793 employees and revenues of $1.00 billion, WorkForce Software, a United States based Professional Services organisation with 780 employees and revenues of $140.0 million and many others.
Contact us if you need a completed and verified list of companies using Demandbase Orchestration, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Demandbase Orchestration customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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CyberArk Software | Professional Services | 3793 | $1.0B | United States | Demandbase | Demandbase Orchestration | Account Based Marketing | 2024 | n/a |
In 2024, CyberArk Software deployed Demandbase Orchestration as part of Demandbase One ABX to operationalize Account Based Marketing. CyberArk used Demandbase Orchestration to align marketing and sales, centralize account targeting, and coordinate activation across global go to market teams.
The implementation emphasized account intelligence, orchestration, and enablement capabilities, with configuration focused on buying group identification, orchestration workflows, and automated campaign activation and reporting. Demandbase Orchestration was configured to trigger multi channel campaign flows and to automate reporting pipelines for consistent visibility into account engagement.
Integrations centered on CRM and go to market processes to synchronize Sales and Marketing across AMER, EMEA, and APJ, enabling coordinated multi channel campaigns and buying group outreach. The orchestration layer translated account intelligence into operational campaign execution and CRM aligned GTM actions to ensure unified touches across regions.
Governance changes introduced standardized orchestration driven campaign activation rules and shared reporting to align campaign priorities and pipeline focus across regional teams. The rollout included enablement for sales and marketing to operationalize buying group outreach workflows and to standardize campaign activation procedures under a centralized orchestration model.
The Demandbase Orchestration deployment produced reported outcomes of 4x higher close rates for high propensity accounts and a concentrated pipeline impact, according to the case study. Automated orchestration and reporting provided CyberArk with tighter measurement of account engagement and more consistent buying group outreach across AMER, EMEA, and APJ.
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VSP Global | Insurance | 4149 | $1.3B | United States | Demandbase | Demandbase Orchestration | Account Based Marketing | 2023 | n/a |
In 2023, VSP Global implemented Demandbase Orchestration to operationalize Account Based Marketing for its US business-unit accounts. The deployment leveraged Demandbase One orchestration and advertising capability to concentrate marketing and retention processes on named accounts, with work scoped to US business units and commercial marketing functions.
Demandbase Orchestration was used to execute targeted advertising and account-level engagement campaigns, instrumenting campaign reach and response measurement. The program reached 93% of targeted accounts, recorded a 56% ad click rate and a 63% site visit rate, and delivered these engagement outcomes while spending less than previous strategies.
The initiative is being extended to tie together account data across systems to inform customer retention decisions, creating a cross-system account data layer to support retention governance and decision workflows. Operational ownership sits with marketing and retention teams, and the implementation emphasizes account orchestration, advertising activation, and account data consolidation to drive ongoing retention-focused use cases.
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VSP Vision Care | Insurance | 14000 | $5.6B | United States | Demandbase | Demandbase Orchestration | Account Based Marketing | 2023 | n/a |
In 2023 VSP Vision Care implemented Demandbase Orchestration as part of the Demandbase One suite to centralize go to market data and support an Account Based Marketing strategy. The deployment focused on shifting B2B marketing from standard lead generation toward strategic account centric engagement, with an explicit objective to improve marketing to sales alignment.
The implementation deployed Demandbase Orchestration alongside ABX and advertising capabilities, configuring orchestration workflows to unify account level audience definitions and drive coordinated campaign activation. Configuration work emphasized account segmentation, orchestration rules for multi channel engagement, and programmatic advertising activation using the Demandbase One modules.
VSP consolidated GTM data that had been scattered across different systems into the Demandbase Orchestration environment, enabling unified account signals and centralized orchestration of marketing activities. Operational coverage centered on B2B marketing teams and close partnership with sales to operationalize account level engagements across the buyer journey.
Governance changes were introduced under the direction of the Marketing Program Manager to align workflow ownership and measurement across marketing and sales, with process updates to prioritize account based planning and orchestration. Demandbase Orchestration is presented as the centralized platform to bring marketing data together and support the company goal of having marketing contribute more directly to business outcomes.
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Professional Services | 780 | $140M | United States | Demandbase | Demandbase Orchestration | Account Based Marketing | 2020 | n/a |
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