List of Deployteq Marketing Automation Customers
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Since 2010, our global team of researchers has been studying Deployteq Marketing Automation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Deployteq Marketing Automation for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Deployteq Marketing Automation for Marketing Automation include: Wickes, a United Kingdom based Retail organisation with 8000 employees and revenues of $1.59 billion, Marstons, a United Kingdom based Retail organisation with 10000 employees and revenues of $1.17 billion and many others.
Contact us if you need a completed and verified list of companies using Deployteq Marketing Automation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Deployteq Marketing Automation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Marstons | Retail | 10000 | $1.2B | United Kingdom | Deployteq | Deployteq Marketing Automation | Marketing Automation | 2020 | n/a |
In 2020, Marstons implemented Deployteq Marketing Automation, deploying a Marketing Automation platform to centralize campaign orchestration and customer communications. The implementation positioned Deployteq Marketing Automation as the primary marketing orchestration layer for Marstons, supporting campaign planning, audience segmentation, and automated customer journeys across email and digital channels.
The deployment included configuration of core functional modules such as campaign orchestration, contact and segmentation engines, journey builder, template and content management, dynamic personalization, scheduling, and reporting. Integrations were established with Marstons customer data sources and website event streams to enable unified audience segmentation and event triggered campaigns, while operational ownership was assigned to marketing, loyalty, and digital teams. Governance controls were embedded around consent management, suppression lists, and campaign approval workflows to standardize execution and compliance, and the rollout followed phased adoption with template libraries and training to operationalize the platform for ongoing campaign management.
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Wickes | Retail | 8000 | $1.6B | United Kingdom | Deployteq | Deployteq Marketing Automation | Marketing Automation | 2020 | n/a |
In 2020, Wickes implemented Deployteq Marketing Automation in the Marketing Automation category to drive personalized customer journeys and mission-based engagement. The deployment emphasized journey orchestration using a Missions & Motivations Engine, combining behavioral science and machine learning to convert single-category visits into whole-basket recommendations for distinct customer missions.
The implementation configured the Missions & Motivations Engine to segment customers into TradePro Missions and Showroom and DIY Missions, with explicit modules for audience segmentation, content personalization, and campaign orchestration. TradePro program logic delivered targeted messaging to identified Tradespeople segments such as Gardeners and Painter Decorators, while Showroom Missions delivered contextual content for complex buying journeys and cross-selling recommendations based on purchase behavior.
Deployteq Marketing Automation was driven by first-party purchase data and social listening inputs to inform personalized newsletters and mission-triggered communications, integrating with Wickes customer records and email delivery workflows to operationalize recommendations. Operational scope focused on marketing and customer engagement functions across Wickes customer cohorts in the United Kingdom, addressing both Tradespeople and retail showroom shoppers.
Governance and process changes centered on mission-based campaign governance, new content production workflows for mission journeys, and rules-based personalization and trigger management to maintain consistent messaging across campaigns. Rollout emphasized segmented journey management and automated content orchestration rather than point campaigns.
Reported outcomes from the implementation are explicit, with Showroom Missions generating an additional 7 million pounds in incremental revenue in the first year, personalized DIY journeys producing a 24 percent increase in conversions versus the original newsletter, and the TradePro program driving a 19.5 percent increase in revenue per customer.
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