List of DEUNA Customers
Since 2010, our global team of researchers has been studying DEUNA customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased DEUNA for eCommerce from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using DEUNA for eCommerce include: Volaris, a Mexico based Transportation organisation with 6889 employees and revenues of $2.51 billion, KFC Mexico, a Mexico based Leisure and Hospitality organisation with 11000 employees and revenues of $225.0 million, Sony De Tijuana Este, a Mexico based Manufacturing organisation with 100 employees and revenues of $10.0 million, Top Ten Burgers and Fries, a Ecuador based Leisure and Hospitality organisation with 60 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using DEUNA, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The DEUNA customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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KFC Mexico | Leisure and Hospitality | 11000 | $225M | Mexico | DEUNA | DEUNA | eCommerce | 2024 | n/a |
In 2024, KFC Mexico deployed DEUNA as an eCommerce application to participate in LATAM pilots that emphasized AI-powered commerce optimization. The engagement is described as focusing on payments, promotions and commerce intelligence, with DEUNA's Athia commerce intelligence cited in vendor materials as the AI layer used to optimize promotions, routing and conversion across the region.
The implementation concentrated on three functional capabilities, payments, promotions and commerce intelligence, with configuration consistent with promotional orchestration, checkout routing and AI-driven conversion optimization. Use of DEUNA's Athia was inferred from DEUNA product launch materials and aligned to commerce intelligence workflows that surface promotional effectiveness and routing signals for checkout and offer selection.
Operational coverage extended across KFC LATAM commerce and marketing functions with pilots run regionally that included Mexico as a participant, reflecting a phased, pilot-first rollout model. Integration touchpoints implied by the engagement included payment processing flows and promotional data feeds to feed Athia analytics, while actual system-to-system integration details were not specified in source materials.
Governance for the pilots emphasized cross-functional monitoring and iterative model tuning, with commerce intelligence used to refine promotional rules and routing logic at campaign level. The engagement delivered reported uplift in sales and promotional performance according to DEUNA statements, and outcomes were framed as vendor-reported improvements rather than quantified independent metrics.
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Sony De Tijuana Este | Manufacturing | 100 | $10M | Mexico | DEUNA | DEUNA | eCommerce | 2023 | n/a |
In 2023 Sony De Tijuana Este implemented DEUNA to optimize Sony Store Online Mexico checkout and payments orchestration for its eCommerce channel. The DEUNA deployment targeted the online storefront experience for Mexico, aligning with efforts to improve approvals and conversion in the eCommerce business function.
Implementation centered on one click checkout and payment orchestration capabilities within DEUNA, configuring a payment orchestration layer that centralizes payment method selection, routing and approvals handling while preserving storefront integration. The configuration emphasized simplifying the checkout flow and formalizing approval workflows to reduce friction in payment acceptance and support higher conversion rates.
Operational scope covered Sony Store Online Mexico eCommerce operations and payments teams, with DEUNA instrumented across checkout touchpoints and payment processing flows. Governance included a staged rollout and ongoing operational monitoring to tune orchestration rules and approval thresholds. Vendor reporting from DEUNA cites an uplift in approvals and a strong return on investment following the rollout.
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Top Ten Burgers and Fries | Leisure and Hospitality | 60 | $3M | Ecuador | DEUNA | DEUNA | eCommerce | 2022 | n/a |
In 2022, Top Ten Burgers and Fries implemented DEUNA as their eCommerce solution on their website in Ecuador. The deployment positions DEUNA to manage the company website storefront and the primary online ordering and checkout channel for consumer sales.
DEUNA provides storefront and product catalog controls, cart and checkout workflows, payment capture, and order management functions consistent with an eCommerce platform. Configuration on the site emphasizes embedded web checkout and catalog merchandising for menu items, with DEUNA referenced as the active order orchestration layer on the website.
The implementation is scoped to the company website and supports online sales and customer ordering for the Ecuador market, impacting commercial, operations, and customer service functions. Governance is maintained at the site level through the platform administrative interface, with content and menu updates and order processing managed via DEUNA's eCommerce controls.
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Transportation | 6889 | $2.5B | Mexico | DEUNA | DEUNA | eCommerce | 2023 | n/a |
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