List of Devatics Customers
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Since 2010, our global team of researchers has been studying Devatics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Devatics for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Devatics for Marketing Analytics include: Lancome, a Germany based Consumer Packaged Goods organisation with 2900 employees and revenues of $3.80 billion, WHSmith, a United Kingdom based Retail organisation with 14935 employees and revenues of $2.40 billion, The Foschini Group, a South Africa based Retail organisation with 29121 employees and revenues of $1.97 billion, Totalsports, a South Africa based Retail organisation with 2000 employees and revenues of $350.0 million, Fortnum & Mason, a United Kingdom based Retail organisation with 1021 employees and revenues of $265.0 million and many others.
Contact us if you need a completed and verified list of companies using Devatics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Devatics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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4 Pieds | Retail | 45 | $5M | France | Devatics | Devatics | Marketing Analytics | 2016 | n/a |
In 2016, 4 Pieds deployed Devatics on its public e-commerce website as its Marketing Analytics solution. The Devatics implementation focused on page-level analytics, event and campaign tracking, conversion measurement, and dashboarding to support marketing and e-commerce decision making. Deployment used embedded web tracking snippets and centralized analytics configuration to collect session and event data across the storefront.
Operational ownership sits with the marketing function and e-commerce operations, using Devatics dashboards to synthesize site behavior and campaign performance. Governance was established around tag management, naming conventions for events, and a regular reporting cadence to ensure data quality and consistent attribution across digital campaigns.
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Annuaire ThArapeutes | Healthcare | 10 | $1M | France | Devatics | Devatics | Marketing Analytics | 2013 | n/a |
In 2013, Annuaire ThArapeutes deployed Devatics as its Marketing Analytics solution on its public website. The implementation is a web-embedded deployment of Devatics, instrumenting site pages with client-side tracking tags to capture page views, referral sources, and event-level interactions consistent with Marketing Analytics capabilities. Configuration focused on standard web analytics modules including sessionization, traffic attribution, campaign parameter capture, and event tagging implemented site-wide.
Operational ownership resides with the marketing and growth function, where Devatics provides centralized dashboards and reporting for channel performance and referral analytics workflows. The deployment scope is limited to the Annuaire ThArapeutes website, with configuration and ongoing tagging adjustments managed by the internal team, aligning analytics events to marketing campaigns. Annuaire ThArapeutes uses Devatics Marketing Analytics to support marketing measurement and campaign orchestration.
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Degriffstock | Retail | 29 | $3M | France | Devatics | Devatics | Marketing Analytics | 2015 | n/a |
In 2015 Degriffstock implemented Devatics on its e-commerce site, deploying Devatics as the companys Marketing Analytics solution to instrument customer journeys on the retail website. The implementation focused on web-level deployment and site-side tracking, with Devatics used to capture pageviews and behavioral events for marketing and merchandising analysis.
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File dans ta chambre | Professional Services | 10 | $1M | France | Devatics | Devatics | Marketing Analytics | 2016 | n/a |
In 2016, File dans ta chambre deployed Devatics on its public website. Devatics is used as a Marketing Analytics solution to capture visitor behavior, session metrics, and basic campaign performance for the company, and the deployment centers on the website as the primary data source.
The implementation uses a client side tracking tag to instrument pageviews and custom events, feeding a cloud hosted analytics engine and reporting dashboard operated by Devatics. Functional capabilities implemented align with typical Marketing Analytics workflows and include visitor tracking, event-level analytics, conversion funnel reporting, and campaign attribution, with configuration focused on site-level event taxonomy and goal definitions. The operational scope is the company website and marketing function, with the small marketing team owning tagging configuration, dashboard schedules, and ongoing data hygiene governance to ensure consistent event naming and reporting cadence.
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Fortnum & Mason | Retail | 1021 | $265M | United Kingdom | Devatics | Devatics | Marketing Analytics | 2014 | n/a |
In 2014, Fortnum & Mason implemented Devatics as a Marketing Analytics application to centralize management information and operational reporting for Finance, Buying, Merchandising and Warehousing. The program created a dedicated data warehousing layer and migration pipelines from Microsoft Dynamics AX 2009, Dynamics AX 2012 and Dynamics 365 for Operations ERP systems to consolidate transactional, master and inventory data into a single analytics store.
The implementation built SSAS analysis cubes to serve management information and operational reports, with a reporting stack consuming those cubes via SSRS, ZAP and PowerBI. Functional capabilities implemented included ETL and data modeling for cube population, scheduled cube processing and a semantic layer to support MI, ad hoc reporting and dashboarding across trading and supply chain workflows.
Integrations were explicit to and from AX Dynamics instances and extended to third parties, providing consolidated datasets to external partners including Devatics, Blue Berry Waves and Fourth. Operational coverage targeted Heads of Finance, Buying, Merchandising and Warehousing, aligning data feeds and report deliveries to those business functions to address specific reporting requirements and inventory visibility needs.
Governance and rollout emphasized business engagement with senior domain leads to shape reporting requirements and promote system adoption, incorporating iterative validation of MI outputs with business owners. The deployment focused on embedding cube-driven reporting into existing finance and merchandising workflows and establishing ownership for ongoing data quality and report maintenance.
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Retail | 100 | $10M | South Africa | Devatics | Devatics | Marketing Analytics | 2016 | n/a |
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Distribution | 62 | $7M | France | Devatics | Devatics | Marketing Analytics | 2013 | n/a |
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Consumer Packaged Goods | 550 | $115M | France | Devatics | Devatics | Marketing Analytics | 2014 | n/a |
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Consumer Packaged Goods | 2900 | $3.8B | Germany | Devatics | Devatics | Marketing Analytics | 2014 | n/a |
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Retail | 2000 | $180M | United Kingdom | Devatics | Devatics | Marketing Analytics | 2014 | n/a |
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