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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

List of Discover ICP Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Clinion Life Sciences 625 $156M United States Sprouts AI Discover ICP Marketing Automation 2023 n/a
In 2023, Clinion implemented Sprouts AI Discover ICP as a targeted Marketing Automation capability to refine its ideal customer profile and automate outbound email and LinkedIn outreach for lead generation. The deployment focused on marketing and demand generation teams, aligning ICP outputs to lead capture workflows and sales handoff processes to accelerate qualification velocity. Discover ICP was configured to operationalize ICP discovery and automated outreach workflows, combining data-driven segmentation, persona scoring, and sequence orchestration for email and LinkedIn touchpoints. Functional components implemented included ICP modeling, campaign sequencing, template management, and automated outreach orchestration, with campaign cadence and qualification signals embedded into campaign logic. Operational coverage centered on lead generation and marketing to sales routing, with governance introduced around standardized campaign templates and qualification criteria to align marketing and sales teams. Rollout emphasized staged campaign activation across target segments and LinkedIn channel sequences, embedding process controls for cadence and lead disposition. The case study reports that the Discover ICP implementation improved marketing engagement and conversions, and increased LinkedIn contribution to lead flow, with the automated outreach capability cited as a principal driver of those results.
DocNow Healthcare 340 $75M United States Sprouts AI Discover ICP Marketing Automation 2026 n/a
In 2026, DocNow deployed Discover ICP on its public website to operationalize account identification and audience orchestration. The deployment uses the Discover ICP application under the Marketing Automation category to surface high-fit accounts and profile signals from web visitor interactions. Implementation scope focused on marketing and demand generation, with outputs routed into ABM and sales qualification workflows. Configuration emphasized on-site identification, visitor-to-account mapping, and automated audience segmentation as core functional capabilities. Discover ICP was configured to enable segmented audiences, lead enrichment, prioritized routing to sales, and targeted messaging as part of DocNow marketing operations. The technical footprint centers on a website-embedded deployment model with tag-based event capture and real-time profile assembly common to Marketing Automation implementations. Governance and process updates placed ownership with marketing operations and sales operations teams, including revised lead scoring and routing workflows and phased rollout across key site pages. The DocNow Discover ICP Marketing Automation implementation aligns marketing, growth, and sales functions to support ongoing demand generation and account-based engagement.
Finsire Banking and Financial Services 10 $3M India Sprouts AI Discover ICP Marketing Automation 2023 n/a
In 2023, Finsire implemented Discover ICP from Sprouts AI to sharpen ideal customer profile targeting and scale Marketing Automation across its go-to-market operations. The deployment focused on sales and marketing teams at the India-based banking and financial services firm with about 10 employees, aiming to operationalize ICP-driven outreach and campaign orchestration. The implementation centered on the Discover ICP capability and automated outreach workflows, including rule-based ICP discovery, segmentation for targeted campaigns, and sequence automation to advance leads toward booked meetings. Configuration emphasized campaign orchestration, lead qualification logic, and defined handoff points to sales so qualification criteria remained consistent during campaign execution. Operational coverage spanned lead capture through outreach to meeting booking, aligning Marketing Automation processes with sales execution and customer acquisition efforts. The solution was provisioned by Sprouts AI as the Marketing Automation platform and workflows were instrumented to support higher meeting volumes and pursuit of enterprise customers. Governance and process changes included standardizing ICP definitions and automating qualification routing between marketing and sales, creating repeatable campaign rollouts and tighter process controls. Reported outcomes from the engagement included higher meetings booked and enterprise customer wins following deployment of Discover ICP.
Qapita Banking and Financial Services 180 $18M Singapore Sprouts AI Discover ICP Marketing Automation 2023 n/a
In 2023, Qapita deployed Discover ICP from Sprouts AI to refine ideal customer profile targeting for its US go-to-market motion. The deployment is categorized as Marketing Automation and was scoped to align sales and marketing for outbound prospecting across email, LinkedIn, and phone. Discover ICP was configured to create persona-driven audience segmentation and automated outreach sequences, combining ICP scoring, list orchestration, and templated personalization to standardize outbound cadences. The implementation leveraged multi-channel sequence orchestration and automated task generation to operationalize outreach workflows and support repeatable qualification processes. Operational coverage centered on sales and marketing teams supporting the US GTM motion, with outreach execution spanning email, LinkedIn, and phone channels. Functional workflows focused on coordinated lead qualification, meeting scheduling, and sales qualified lead handoff, positioning Discover ICP as the central Marketing Automation capability for prospect identification and initial engagement. Governance emphasized sales and marketing alignment through shared qualification criteria and coordinated playbooks to ensure consistent follow up and sequencing. According to the referenced case study, the Sprouts Discover ICP implementation yielded a stronger pipeline, more meetings, and higher SQL generation.
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FAQ - APPS RUN THE WORLD Discover ICP Coverage

Discover ICP is a Marketing Automation solution from Sprouts AI.

Companies worldwide use Discover ICP, from small firms to large enterprises across 21+ industries.

Organizations such as Clinion, DocNow, Qapita and Finsire are recorded users of Discover ICP for Marketing Automation.

Companies using Discover ICP are most concentrated in Life Sciences, Healthcare and Banking and Financial Services, with adoption spanning over 21 industries.

Companies using Discover ICP are most concentrated in United States, Singapore and India, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Discover ICP across Americas, EMEA, and APAC.

Companies using Discover ICP range from small businesses with 0-100 employees - 25%, to mid-sized firms with 101-1,000 employees - 75%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.

Customers of Discover ICP include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Discover ICP customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.