List of Dyrect Post Sales Experience Suite Customers
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Since 2010, our global team of researchers has been studying Dyrect Post Sales Experience Suite customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Dyrect Post Sales Experience Suite for Customer Engagement from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Dyrect Post Sales Experience Suite for Customer Engagement include: Norton Abrasives, a United States based Manufacturing organisation with 2200 employees and revenues of $600.0 million, In2 Nutrition India, a India based Consumer Packaged Goods organisation with 35 employees and revenues of $5.0 million, Briggs & Riley Travelware, a United States based Distribution organisation with 22 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using Dyrect Post Sales Experience Suite, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Briggs & Riley Travelware | Distribution | 22 | $3M | United States | Dyrect | Dyrect Post Sales Experience Suite | Customer Engagement | 2023 | n/a |
In 2023, Briggs & Riley Travelware implemented Dyrect Post Sales Experience Suite, a Customer Engagement application to manage post-purchase workflows and warranty administration. The deployment centered on Dyrect's warranty management and post-purchase experience modules, configured to capture warranty registrations, create persistent warranty records, and orchestrate automated post-purchase communications. The implementation emphasized configuration of registration capture flows and subscriber consent handling to drive downstream marketing uses.
Registrations from Dyrect Post Sales Experience Suite were integrated directly into Klaviyo and Attentive, enabling automated email and SMS marketing workflows. Data flows pushed newly captured email and phone subscribers into segmented campaign lists and triggered lifecycle campaigns, aligning warranty registration events with marketing automation. This integration tied post-purchase signals to the marketing stack, supporting coordinated outreach by marketing and customer support teams.
Operational coverage focused on post-purchase engagement and warranty management across Briggs & Riley's marketing and customer service functions. Governance work centered on standardizing registration workflows and subscriber consent capture to ensure consistent ingestion into Klaviyo and Attentive. Per the vendor case study, the implementation produced an approximately 30 percent increase in email and phone subscribers and materially boosted post-purchase engagement and warranty management efficiency.
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In2 Nutrition India | Consumer Packaged Goods | 35 | $5M | India | Dyrect | Dyrect Post Sales Experience Suite | Customer Engagement | 2023 | n/a |
In 2023, In2 Nutrition India implemented Dyrect Post Sales Experience Suite. The application, in the Customer Engagement category, was deployed as a post sales loyalty and product verification solution for In2 Nutrition in India. The implementation focused on capturing first party customer data and strengthening post purchase engagement.
The deployment leveraged QR based product authentication embedded on packaging to drive verification flows and a no code loyalty experience to enroll customers, manage rewards, and capture identity. Functional capabilities implemented include product authentication workflows, loyalty enrollment and profile capture, and event driven engagement orchestration aligned with Customer Engagement tooling. The Dyrect Post Sales Experience Suite was configured to surface verification and loyalty prompts at point of scanning, centralizing first party data for downstream marketing use.
Operational scope covered In2 Nutrition's post purchase channels in India and impacted customer retention and marketing functions through direct engagement and loyalty management. Governance and rollout used no code configuration to expedite campaign changes and reduce dependence on engineering, enabling business teams to update rewards and verification flows. The vendor case study reports improved retention, a reported ~50% increase in customer engagement and higher customer lifetime value as outcomes.
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Norton Abrasives | Manufacturing | 2200 | $600M | United States | Dyrect | Dyrect Post Sales Experience Suite | Customer Engagement | 2023 | n/a |
In 2023 Norton Abrasives deployed the Dyrect Post Sales Experience Suite as a Customer Engagement solution to execute a QR-driven loyalty campaign in India tied to the ICC World Cup 2023. The deployment used the Dyrect Post Sales Experience Suite to place scannable QR codes on product packaging, enabling both retailers and end-buyers to register in-campaign and access reward flows through mobile registration experiences.
Functionally the implementation emphasized loyalty management and QR registration workflows, retailer onboarding, reward redemption orchestration and first-party data capture and analytics. Reward fulfillment paths included coupon issuance and direct UPI payouts as the consumer-facing redemption options, and the campaign onboarding sequence captured identity and transactional opt-in data for Norton Abrasives. The campaign onboarded approximately 1,300 retailers and expanded active reach into about 290 cities, producing a reported 53% increase in retailer reach and significant first-party data gains as documented in the case study.
Operationally the rollout focused on the India retail channel and post-sales trade engagement, with packaging updated to carry QR codes and enrollment workflows for in-store retailers and end-buyers. Governance centered on a time-bound promotional campaign tied to the ICC World Cup 2023, with verification and reward fulfillment workflows built into the suite to support channel management and trade marketing activities. The implementation positions Norton Abrasives to use the Dyrect Post Sales Experience Suite as an ongoing Customer Engagement instrument for retailer loyalty and first-party data collection.
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