List of Elastic APM Customers
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Since 2010, our global team of researchers has been studying Elastic APM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Elastic APM for Application Performance Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Elastic APM for Application Performance Management include: Jaguar Land Rover UK, a United Kingdom based Automotive organisation with 38379 employees and revenues of $35.61 billion, Zurich Insurance Group, a Switzerland based Insurance organisation with 63000 employees and revenues of $7.80 billion, Sitecore, a United States based Professional Services organisation with 1700 employees and revenues of $500.0 million and many others.
Contact us if you need a completed and verified list of companies using Elastic APM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Elastic APM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Jaguar Land Rover UK | Automotive | 38379 | $35.6B | United Kingdom | Elasticsearch | Elastic APM | Application Performance Management | 2019 | n/a |
In 2019 Jaguar Land Rover UK deployed Elastic APM as part of an Elastic Observability implementation to monitor product lifecycle management, vehicle test rigs and manufacturing systems in the United Kingdom. This deployment targeted Application Performance Management use cases to surface traces, logs and alerts across development and production service topologies.
The implementation instrumented application and infrastructure telemetry to collect distributed traces, transaction timing, error logs and alerting rules, enabling root cause workflows and service map visualization. Elastic APM was configured to capture transaction samples, custom spans and environment metadata consistent with Application Performance Management capabilities, and the Elastic Observability stack aggregated logs and metrics to correlate incidents.
Operational scope included PLM systems, vehicle test rigs telemetry and manufacturing line control systems across JLR UK sites, with telemetry ingestion pipelines feeding a centralized Elastic cluster for indexing and search. The architecture emphasized centralized observability, correlating trace data with logs and alerts to support cross functional incident investigation across engineering, test and production operations.
Governance applied to alerting thresholds and root cause workflows to align engineering and operations responses, with deployment oriented around instrumentation standards and alert escalation. Jaguar Land Rover used Elastic APM and Elastic Observability to improve reliability and reduce production downtime in the UK.
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Sitecore | Professional Services | 1700 | $500M | United States | Elasticsearch | Elastic APM | Application Performance Management | 2019 | n/a |
In 2019, Sitecore implemented Elastic APM for Application Performance Management to monitor Sitecore Content Hub and the broader digital experience platform. The deployment uses the Elastic Observability suite including Elastic APM and is operated by Sitecore's platform and DevOps teams in the US and globally to identify performance bottlenecks and improve customer-facing experiences across campaigns.
Configuration emphasizes end-to-end tracing, centralized log aggregation, and metric collection, enabling correlation of traces, logs and metrics to accelerate root-cause analysis. Elastic APM is used to capture distributed transaction traces and link those traces to application logs and time-series metrics to support investigative workflows typical of Application Performance Management implementations.
The implementation integrates telemetry from Sitecore Content Hub and platform services to provide a unified view of application behavior, with correlated traces and logs surfacing service-level performance issues. Operational coverage is explicitly focused on platform engineering and DevOps, who use the correlated telemetry to reduce mean time to investigate and inform platform improvements.
Governance centered on centralized observability workflows and incident triage processes within platform and DevOps teams, embedding Elastic APM into escalation and remediation playbooks. The deployment is positioned to support targeted platform improvements and campaign experience optimizations by surfacing actionable performance bottlenecks.
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Zurich Insurance Group | Insurance | 63000 | $7.8B | Switzerland | Elasticsearch | Elastic APM | Application Performance Management | 2017 | Elastic |
In 2017 Zurich Insurance Group implemented Elastic APM as part of a broader migration to Elastic Cloud on Kubernetes to consolidate logging and observability. Elastic served as both vendor and implementation partner for the deployment, and the work explicitly targeted Application Performance Management use cases alongside centralized logging and observability.
The implementation used Elastic Cloud on Kubernetes, with production ECK clusters hosting consolidated application logs and observability telemetry. Elastic APM was included as an in-scope module, deployed alongside logging and metrics collectors to provide end to end tracing, transaction sampling, and performance instrumentation consistent with Application Performance Management practices.
Operational coverage included claims, underwriting, and developer teams, with the consolidated logging and APM telemetry intended to support troubleshooting and operational monitoring across Switzerland and Zurich global operations. The deployment centralized application logs and APM traces to reduce context switching for developers and to surface performance issues relevant to claims processing and underwriting workflows.
Governance and rollout emphasized production ECK use and cross functional access for developer and business operations teams, aligning observability data with existing claims and underwriting processes. The case study records that the migration sped troubleshooting and improved claims agent productivity, and it explicitly notes APM adoption as part of the observability consolidation driven by Elastic.
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