List of Engage Hub Play or Park Customers
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Since 2010, our global team of researchers has been studying Engage Hub Play or Park customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Engage Hub Play or Park for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Engage Hub Play or Park for Customer Loyalty include: Three Ireland, a Ireland based Communications organisation with 1300 employees and revenues of $638.0 million, Circle K Indonesia, a Indonesia based Retail organisation with 3000 employees and revenues of $430.0 million, Circle K Ireland, a Ireland based Retail organisation with 2210 employees and revenues of $400.0 million and many others.
Contact us if you need a completed and verified list of companies using Engage Hub Play or Park, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Engage Hub Play or Park customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Circle K Indonesia | Retail | 3000 | $430M | Indonesia | Engage Hub | Engage Hub Play or Park | Customer Loyalty | 2020 | n/a |
In 2020 Circle K Indonesia implemented Engage Hub Play or Park as a Customer Loyalty application. The deployment designated Engage Hub as the company’s cloud-based customer engagement platform and sole mobile messaging provider following a competitive selection, centralizing SMS-driven loyalty workflows for the Play or Park programme.
Engage Hub Play or Park was configured to support mobile-centric gamification of loyalty, enabling points accrual for fuel and convenience purchases, personalised offer management, content-rich mobile landing pages, QR-enabled gift forwarding, and comprehensive performance dashboards. The implementation leveraged Engage Hub’s Synapse segmentation to personalise communications for private motorists and corporate fuel card users, while enabling the marketing team to design, edit and publish highly targeted SMS campaigns and automated campaign flows.
Operational integration reflected the documented Circle K case for Ireland, using a smartphone app plus an SMS short code workflow with 50456 to trigger real-time, location-aware messaging and point total notifications. The deployment consolidated multiple third-party message providers into a single messaging framework, and extended program coverage to forecourt marketing, convenience store promotions and corporate fuel card communications.
Governance and operational control focused on enabling in-house campaign authoring, real-time reporting and redemption tracking via Engage Hub dashboards, supporting marketing and fuel card management functions. Success signals recorded in the implementation included the ability to track redemption rates in real time and to extract consumer insight from campaign performance, while the system architecture maintained campaign management, segmentation and delivery as primary operational controls.
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Circle K Ireland | Retail | 2210 | $400M | Ireland | Engage Hub | Engage Hub Play or Park | Customer Loyalty | 2013 | n/a |
In 2013, Circle K Ireland deployed Engage Hub Play or Park to power a mobile-centric Play or Park loyalty programme in the Customer Loyalty category. The rollout targeted Circle K Ireland's forecourt and convenience network, centralizing loyalty orchestration on Engage Hub Play or Park for mobile and SMS-driven customer journeys.
Engage Hub Play or Park implemented gamified point accumulation and SMS campaign management, enabling members to earn rewards through mobile interactions and gamification mechanics. The implementation handled large monthly SMS volumes and operationalized campaign scheduling, audience segmentation, and redemption workflows. It delivered near real time campaign feedback and redemption tracking to support marketing decision making.
Operational scope included CRM and marketing use cases across Ireland, with the platform providing campaign telemetry to marketing teams and supporting offer qualification at point of redemption. The solution routed mobile channel activity and outbound SMS messaging through Engage Hub Play or Park, aligning mobile-centric customer journeys with loyalty entitlements. Redemption tracking and feedback loops were instrumented to feed segmentation logic and offer targeting.
Circle K Ireland's deployment drove high engagement as reported by the programme, with the platform processing large monthly SMS volumes while supporting gamified point accumulation and redemptions. The implementation emphasized near real time visibility for marketers, enabling more granular segmentation and offer orchestration.
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Three Ireland | Communications | 1300 | $638M | Ireland | Engage Hub | Engage Hub Play or Park | Customer Loyalty | 2014 | n/a |
In 2014 Three Ireland selected Engage Hub to build and operate its 3Plus rewards programme using Engage Hub Play or Park in the Customer Loyalty category. The engagement targeted loyalty and CRM communications across Ireland and enabled a rapid rollout to more than two million customers following the O2 acquisition.
Engage Hub Play or Park was provisioned to deliver hosted SMS short codes and personalised offers as core capabilities of the loyalty programme. Configuration work focused on rewards management, campaign orchestration, customer segmentation, and message personalization consistent with Customer Loyalty platform functionality, enabling high volume messaging and targeted promotions.
The implementation used a fast integration and migration approach that maintained seamless service and zero downtime, and it integrated campaign execution with Three Ireland CRM communications and hosted SMS routing. Operational coverage was Ireland wide, spanning loyalty program operations and customer communications workflows.
Governance was organized around a vendor operated managed service model where Engage Hub built and operated the 3Plus programme, centralizing campaign execution and messaging governance to support ongoing personalised communications at scale.
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