List of Equifax Kount Customers
Equifax
1550 Peachtree St NW,
Atlanta, 30309, GA,
United States
Atlanta, 30309, GA,
United States
1 404-885-8000
Professional Services
15000
$6.1B
Since 2010, our global team of researchers has been studying Equifax Kount customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Equifax Kount for eCommerce Fraud Protection from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Equifax Kount for eCommerce Fraud Protection include: Burger King, a United States based Retail organisation with 34800 employees and revenues of $27.02 billion, Staples, a United States based Retail organisation with 75000 employees and revenues of $14.00 billion, The WB Shop, a United States based Retail organisation with 8000 employees and revenues of $13.04 billion, Waitrose & Partners, a United Kingdom based Retail organisation with 49600 employees and revenues of $7.70 billion, Tim Hortons, a Canada based Consumer Packaged Goods organisation with 100000 employees and revenues of $4.00 billion and many others.
Contact us if you need a completed and verified list of companies using Equifax Kount, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Equifax Kount customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Adriana Papell | Leisure and Hospitality | 10 | $1M | United States | Equifax | Equifax Kount | eCommerce Fraud Protection | 2020 | n/a |
In 2020, Adriana Papell implemented Equifax Kount as its primary eCommerce Fraud Protection solution on the corporate website. Adriana Papell deployed Equifax Kount to provide real time fraud decisioning for online checkout and account interactions, aligning the application to core e commerce fraud screening and risk mitigation business functions.
The implementation leveraged category aligned capabilities of Equifax Kount, including device and browser fingerprinting, risk scoring and velocity checks, a configurable rule engine for accept review and decline flows, and automated decisioning tied to session analytics. Equifax Kount was configured to surface a manual review queue and configurable risk thresholds, enabling operationalized fraud workflows within the application console.
Operational scope was limited to the company website where the Equifax Kount script and decisioning calls were integrated into checkout and guest account flows, covering online order screening and account creation events. Governance was established through centralized rule management inside the Equifax Kount portal and operational processes for the small e commerce team to tune rules and manage review queues, with the deployment focused on site level fraud prevention rather than cross enterprise system integrations.
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Avirex | Manufacturing | 10 | $1M | United States | Equifax | Equifax Kount | eCommerce Fraud Protection | 2021 | n/a |
In 2021 Avirex implemented Equifax Kount as its eCommerce Fraud Protection solution on the company website, embedding the Equifax Kount decisioning layer into the online checkout flow for a small manufacturing retailer with 10 employees. The deployment targets web storefront order capture and checkout, establishing real-time risk assessment at point of sale within the eCommerce environment.
The implementation configures standard eCommerce Fraud Protection capabilities such as device fingerprinting, risk scoring, velocity checks, automated rules engine decisioning, and account takeover detection to support order review and payment authorization workflows. Operational ownership is maintained by the ecommerce and operations function, with rule set configuration and real-time alerting used to surface orders for manual review and to tune automated decision thresholds across the site.
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Barry Packaging | Distribution | 20 | $3M | Ireland | Equifax | Equifax Kount | eCommerce Fraud Protection | 2021 | n/a |
In 2021 Barry Packaging deployed Equifax Kount as an eCommerce Fraud Protection solution on their website. The integration instruments web checkout and order submission flows to capture device telemetry, session and behavioral signals, and to deliver real time risk scores at the point of sale. Equifax Kount's transaction scoring and policy decisioning feed into order acceptance workflows, enabling automated screening and escalation to manual review when thresholds are met. The implementation targets online order management and sales operations for the small distribution business.
Configuration emphasizes rule based decisioning, velocity checks, device fingerprinting and a case queue for analyst investigation, aligning with standard eCommerce Fraud Protection capabilities. Operational coverage is the company website, where risk signals are evaluated before fulfillment, and governance centers on ongoing rule tuning and reviewer workflow refinement. Barry Packaging uses Equifax Kount to connect fraud decisioning into its order processing function, with monitoring and policy updates handled by operational staff.
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Bonton | Retail | 5000 | $600M | United States | Equifax | Equifax Kount | eCommerce Fraud Protection | 2018 | n/a |
In 2018, Bonton deployed Equifax Kount for eCommerce Fraud Protection on its public website. The deployment centers on client-side and server-side instrumentation of the storefront to evaluate transaction and account events in real time, using Equifax Kount as the primary risk decisioning engine for online orders.
The implementation leverages standard eCommerce Fraud Protection capabilities, including device fingerprinting and behavioral analytics, risk scoring and rule-based decisioning, and automated velocity and account takeover detection. Equifax Kount is configured with customizable rule sets and machine learning assisted signals to classify risk at checkout and during account creation, with decision outcomes surfaced to the storefront for allow, challenge, or manual review workflows.
Operationally the solution is owned by Bonton e-commerce and fraud operations teams, with phased rollout across the public site to tune rules and minimize false positives. The architecture emphasizes real-time signal collection at the web layer and centralized decisioning through Equifax Kount, enabling coordinated fraud review workflows and policy enforcement across the online ordering lifecycle.
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Bulletproof 360 | Retail | 200 | $70M | United States | Equifax | Equifax Kount | eCommerce Fraud Protection | 2018 | n/a |
In 2018, Bulletproof 360 implemented Equifax Kount on its website to deliver eCommerce Fraud Protection for its retail online storefront. The deployment targets Bulletproof 360's direct to consumer eCommerce operations hosted at bulletproof.com, establishing a site level fraud management capability for online checkout and account interactions.
Equifax Kount was configured to provide real time risk scoring, device fingerprinting, transaction velocity analysis, rules based decisioning, and account takeover prevention consistent with eCommerce Fraud Protection functionality. Configurations emphasize automated rulesets and machine learning driven scoring to surface high risk transactions for automated action or review.
The implementation is embedded into the web checkout and customer account flows, enabling server side decisioning and automated challenge or block actions at the point of sale. Captured signals and risk scores are routed into the Kount decision engine in real time and presented to fraud operations for manual review workflows.
Operational ownership is held by Bulletproof 360's eCommerce and fraud operations teams, who use the Equifax Kount console to tune rules, manage alerts, and operationalize review queues. Governance centers on ongoing rule tuning and workflow management to maintain protection across Bulletproof 360's online channels.
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Retail | 34800 | $27.0B | United States | Equifax | Equifax Kount | eCommerce Fraud Protection | 2021 | n/a |
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Leisure and Hospitality | 1000 | $100M | Switzerland | Equifax | Equifax Kount | eCommerce Fraud Protection | 2021 | n/a |
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Retail | 10 | $1M | United States | Equifax | Equifax Kount | eCommerce Fraud Protection | 2021 | n/a |
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Retail | 30 | $12M | United States | Equifax | Equifax Kount | eCommerce Fraud Protection | 2018 | n/a |
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Retail | 120 | $30M | United States | Equifax | Equifax Kount | eCommerce Fraud Protection | 2019 | n/a |
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Showing 1 to 10 of 59 entries
Buyer Intent: Companies Evaluating Equifax Kount
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Equifax Kount Coverage
Equifax Kount is a eCommerce Fraud Protection solution from Equifax.
Companies worldwide use Equifax Kount, from small firms to large enterprises across 21+ industries.
Organizations such as Burger King, Staples, The WB Shop, Waitrose & Partners and Tim Hortons are recorded users of
Equifax Kount for eCommerce Fraud Protection.
Companies using Equifax Kount are most concentrated in Retail and Consumer Packaged Goods, with adoption spanning over 21 industries.
Companies using Equifax Kount are most concentrated in United States, United Kingdom and Canada, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Equifax Kount across Americas, EMEA, and APAC.
Companies using Equifax Kount range from small businesses with 0-100 employees - 42.37%, to mid-sized firms with 101-1,000 employees - 27.12%, large organizations with 1,001-10,000 employees - 16.95%, and global enterprises with 10,000+ employees - 13.56%.
Customers of Equifax Kount include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Equifax Kount customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of eCommerce Fraud Protection.