List of ETNA Trader Customers
New York, 10167-4000, NY,
United States
Since 2010, our global team of researchers has been studying ETNA Trader customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased ETNA Trader for Trading Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using ETNA Trader for Trading Platform include: Tradier, a United States based Banking and Financial Services organisation with 30 employees and revenues of $6.0 million, Sogotrade, a United States based Banking and Financial Services organisation with 38 employees and revenues of $5.0 million, Planner Securities, a United States based Banking and Financial Services organisation with 10 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using ETNA Trader, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The ETNA Trader customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Planner Securities | Banking and Financial Services | 10 | $5M | United States | ETNA Software | ETNA Trader | Trading Platform | 2017 | n/a |
In 2017, Planner Securities implemented ETNA Trader Trading Platform to launch its Alpha Plan white label trading service announced in February 2017 with ETNA Software. The implementation targeted active traders with a focus on equity and options trading and positioned ETNA Trader as the customer facing trading front end.
Deployment centered on a multi channel web and mobile front end combined with a back office order management system module inferred from the announcement. Functional capabilities implemented include online order entry and execution workflows, order management functions, account and position reporting, and administrative back office processing consistent with a Trading Platform.
ETNA Software's involvement supported configuration of the white label user interface and accelerated the firm’s go to market timeline, enabling Planner Securities to provision retail facing trading services without extended in house development. Operational scope encompassed trading, operations and compliance functions for equity and options products, with governance focused on platform configuration, user provisioning and operational handoffs between front office and back office teams.
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Sogotrade | Banking and Financial Services | 38 | $5M | United States | ETNA Software | ETNA Trader | Trading Platform | 2013 | n/a |
In 2013, SogoTrade implemented ETNA Trader, a Trading Platform, to support its online stock and options brokerage services in the United States. Vendor materials and press coverage list SogoTrade among firms for which ETNA developed trading technology, establishing ETNA Trader as the customer facing exchange access and execution layer used under the SogoTrade brand.
The implementation centered on ETNA Trader’s trading terminal and order management system back office capabilities, providing web and mobile trading functionality and white label presentation for customer accounts. Configuration work focused on order capture, market data distribution, execution workflow, and back office trade processing modules consistent with Trading Platform functionality.
The deployment was delivered as a vendor hosted platform as a service, which centralized the trading stack and vendor operational responsibilities while exposing branded front end channels for retail customers across the United States. Operational scope covered front office trading, OMS driven order routing and capture, and back office post trade processing and account management functions commonly associated with online brokerages.
Governance and operational control aligned to a vendor managed model where ETNA operated core platform services and SogoTrade retained brand control and customer facing flows. The relationship provided scalable web and mobile trading functionality under SogoTrade’s brand as noted in ETNA materials.
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Tradier | Banking and Financial Services | 30 | $6M | United States | ETNA Software | ETNA Trader | Trading Platform | 2013 | n/a |
In 2013, Tradier entered a strategic technology partnership with ETNA Software to accelerate the launch of its cloud brokerage and API platform, implementing ETNA Trader as its Trading Platform. The engagement positioned ETNA Trader as the core platform component for Tradier, and enabled Tradier to offer embeddable brokerage APIs and go to market in 2013.
ETNA Trader was implemented to provide front-end trading UI capabilities and, as inferred from the announcement and integration, order management system and back-office components to support order routing, trade lifecycle management, and reconciliation consistent with Trading Platform functionality. Configuration work emphasized modular trading workflows, order handling rules, and API provisioning, with ETNA Trader serving as the central execution and brokerage orchestration layer within Tradier's architecture.
Integration scope focused on embedding ETNA components into Tradier's cloud brokerage and API architecture to expose brokerage services to partners and developers, and to operationalize brokerage APIs. Governance and rollout concentrated on productization and go-to-market readiness in 2013, aligning engineering and product teams to support trading operations, API access control, and ongoing platform stabilization.
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Buyer Intent: Companies Evaluating ETNA Trader
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