List of Experian Optimize Customers
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Since 2010, our global team of researchers has been studying Experian Optimize customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Experian Optimize for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Experian Optimize for Analytics and BI include: Virgin Media, a United Kingdom based Communications organisation with 15700 employees and revenues of $13.87 billion, Shinsei Bank, a Japan based Banking and Financial Services organisation with 5608 employees and revenues of $2.80 billion, Turkcell, a Turkey based Communications organisation with 20000 employees and revenues of $2.03 billion and many others.
Contact us if you need a completed and verified list of companies using Experian Optimize, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Experian Optimize customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Shinsei Bank | Banking and Financial Services | 5608 | $2.8B | Japan | Experian | Experian Optimize | Analytics and BI | 2009 | n/a |
In 2009, Shinsei Bank deployed Experian's Marketswitch Optimization, now called Experian Optimize, to assign customer credit limits and set loan pricing for its Lake personal loans product. The deployment of Experian Optimize is in the Analytics and BI category and was initiated to support compliance with revisions to the Money Lending Business Law in Japan, with a narrow focus on credit strategy and pricing.
Implementation centered on an optimization engine for portfolio level credit limit assignment and price optimization, with configurable strategy parameters to capture risk appetite and regulatory constraints. Functional work emphasized automated decisioning for credit limits and loan pricing so that individual customer recommendations could be produced rapidly and consistently within the Experian Optimize framework. Configuration efforts mapped Lake product pricing bands and eligibility rules into the system to operationalize pricing strategies.
Operational coverage targeted Shinsei Bank's Lake personal loans channel in Japan and integrated the optimization outputs into lending decision workflows and underwriting processes. Data feeds of customer attributes and repayment behavior were consumed to inform the optimization models, and recommended limits and prices were returned to origination and credit review processes for execution. The scope of use was credit strategy and pricing teams responsible for lending policy enforcement.
Governance adjustments accompanied the rollout to align pricing approvals and limit setting with the new decision logic, updating credit policy to reflect automated recommendations and regulatory constraints. Rollout prioritized embedding Experian Optimize outputs into existing credit review and pricing governance to reduce manual overrides and preserve auditability.
Experian reported improved revenue per customer and faster, more accurate decision making compared to conventional systems, and the implementation supported Shinsei Bank's compliance posture under the revised Money Lending Business Law in Japan.
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Turkcell | Communications | 20000 | $2.0B | Turkey | Experian | Experian Optimize | Analytics and BI | 2012 | n/a |
In 2012, Turkcell deployed Experian's Marketswitch Optimization, now Experian Optimize, to enhance customer contact management. The deployment used Experian Optimize in the Analytics and BI category to centralize contact decisioning and ensure offers and responses were relevant to each subscriber across channels in Turkey.
Turkcell configured Experian Optimize to support contact decisioning, offer optimization, response scoring and campaign orchestration capabilities, aligning system rules with its marketing and contact strategy. Configuration emphasized rule-based contact suppression, priority logic and automated offer selection to standardize outbound and inbound communications and to operationalize campaign targeting workflows.
Operational scope covered marketing, acquisition and retention teams and channel operations across Turkey, with Experian Optimize driving centralized contact strategy execution. Governance changes introduced a single set of contact rules and new workflow handoffs between campaign planning and execution, and the work was explicitly focused on increasing operational efficiency and the effectiveness of customer communications to improve acquisition and retention activities.
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Virgin Media | Communications | 15700 | $13.9B | United Kingdom | Experian | Experian Optimize | Analytics and BI | 2010 | n/a |
In 2010 Virgin Media implemented Experian Optimize to advance its direct marketing and customer contact management strategy. Experian Optimize is categorized as Analytics and BI and was applied to personalize offer timing and increase relevance at the individual customer level for UK campaigns.
The deployment used Experian Marketswitch Optimization capabilities, branded as Experian Optimize, to support customer segmentation, offer optimization, contact strategy orchestration, and campaign analytics. Configuration emphasized multi-product cross-sell modeling and decisioning workflows to recommend timely offers and channel-specific contact sequences.
Operational scope centered on Virgin Media marketing and customer contact functions in the United Kingdom, with implementation focused on improving campaign planning and operational insight for direct marketing. The project delivered greater operational insight and improved campaign effectiveness for multi-product cross-sell activity, and it materially influenced how marketing and contact strategy teams prioritized offers and timing for individual customers.
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