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Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Michelin, an e2open customer evaluated Oracle Transportation Management

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

List of f-tra CTA Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Bank Central Asia Banking and Financial Services 27758 $6.8B Indonesia f-tra f-tra CTA Marketing Analytics 2020 n/a
In 2020, Bank Central Asia implemented f-tra CTA on its website. The f-tra CTA deployment, classified as Marketing Analytics, was used to instrument on-site call to action behavior and capture web engagement signals for digital marketing teams. The implementation leveraged client-side tag instrumentation consistent with Marketing Analytics capabilities, capturing CTA clicks, form interactions, and campaign attribution events. Configuration work focused on event taxonomy, conversion goal definitions, and segmentation flags to enable campaign measurement and customer journey instrumentation. Operational scope was centered on the corporate web channel and supported digital marketing, web analytics, and campaign operations functions. Data captured by f-tra CTA was operationalized into marketing analytics workflows for reporting and audience segmentation activities. Governance for the deployment formalized event naming conventions and measurement processes to ensure consistent analytics and campaign reporting across teams. Rollout emphasized on-site instrumentation and the operationalization of CTA-level signals to standardize how web engagement is measured and consumed by downstream marketing functions.
Base Food Japan Consumer Packaged Goods 115 $99M Japan f-tra f-tra CTA Marketing Analytics 2020 n/a
In 2020, Base Food Japan deployed f-tra CTA on its public website. f-tra CTA is used as a Marketing Analytics application to instrument on-site call to action tracking, conversion measurement, and campaign reporting for the company. The implementation centers on client-side website instrumentation, with f-tra CTA capturing event-level interactions and mapping them into conversion funnels and behavioral segments. Configuration work emphasized CTA tracking, event tagging, session and conversion attribution, and real-time campaign dashboards consistent with Marketing Analytics functional workflows. Operational coverage is focused on the corporate website, supporting marketing and e-commerce business functions responsible for customer acquisition and on-site conversion optimization. Data capture and tagging are organized to feed marketing reporting and campaign measurement processes without references to any specific backend system integrations. Governance was aligned to marketing operations, establishing event taxonomy and tagging standards to ensure consistent measurement across campaigns. Operational ownership and tagging procedures were documented to support ongoing campaign analytics and iterative refinement of on-site CTA behavior using f-tra CTA.
Berrybenka Communications 210 $20M Indonesia f-tra f-tra CTA Marketing Analytics 2018 n/a
In 2018, Berrybenka deployed f-tra CTA on its website. The deployment uses f-tra CTA in the Marketing Analytics category to capture onsite call to action behavior and campaign touchpoints for the Indonesian ecommerce retailer. The implementation centers on client side tagging and event capture embedded in the website, with configured event schemas for clicks, impressions, form submissions and campaign parameters. f-tra CTA was configured to deliver event level reporting and aggregated campaign views, supporting analysis of CTA performance, conversion pathways and channel attribution consistent with Marketing Analytics workflows. Operational scope covered Berrybenka marketing and ecommerce teams and instrumented key commerce pages including product, category and checkout flows. Governance established a standardized event taxonomy, tagging request processes and analytics review cycles to maintain data quality and operational cadence for campaign measurement.
Bizmates Philippines Professional Services 820 $100M Philippines f-tra f-tra CTA Marketing Analytics 2017 n/a
In 2017, Bizmates Philippines implemented f-tra CTA on their website. Bizmates Philippines adopted f-tra CTA as a Marketing Analytics application to instrument site call-to-action elements and capture visitor engagement for marketing and digital operations. The deployment used client-side instrumentation, embedding f-tra CTA tags across public pages to collect event-level data on CTA clicks, form interactions, and session behavior. Functional capabilities implemented included event tracking, conversion attribution, on-site engagement measurement, and campaign performance dashboards typical of Marketing Analytics tooling. Operational coverage centered on the marketing and digital teams, with the implementation scoped to website-driven customer acquisition and content engagement efforts. Governance focused on tagging standards and campaign naming conventions to ensure consistent event taxonomy and reporting across pages managed by content owners. Rollout was executed on the company website, with f-tra CTA powering near real-time dashboards and activity logs for campaign managers and marketers. The relationship is clear, Bizmates Philippines f-tra CTA Marketing Analytics supports marketing, campaign measurement, and on-site engagement instrumentation.
Fuji Dream Airlines Transportation 560 $199M Japan f-tra f-tra CTA Marketing Analytics 2019 n/a
In 2019, Fuji Dream Airlines deployed f-tra CTA as a Marketing Analytics application on its public website to instrument call to action behavior and support marketing measurement. The deployment positioned f-tra CTA to collect element level click events and conversion signals that feed campaign attribution and funnel reporting, supporting marketing and digital customer engagement functions for the airline. Configuration of f-tra CTA focused on campaign tagging, element event tracking, and conversion funnel configuration, with standardized measurement taxonomy applied to booking flows and promotional pages. The f-tra CTA implementation leveraged analytics dashboards and segment definitions to enable audience segmentation and campaign performance analysis, aligning with typical Marketing Analytics functional workflows. Operational coverage centered on the airline marketing and digital teams, with the tool embedded across site pages to centralize CTA instrumentation and reporting. Governance emphasized consistent tagging and measurement processes, rollout by page groups, and integration with the website front end and internal analytics pipelines to sustain ongoing campaign measurement using f-tra CTA.
Communications 10 $2M Indonesia f-tra f-tra CTA Marketing Analytics 2018 n/a
Manufacturing 314 $69M Japan f-tra f-tra CTA Marketing Analytics 2019 n/a
Professional Services 12 $2M Indonesia f-tra f-tra CTA Marketing Analytics 2020 n/a
Professional Services 150 $15M Thailand f-tra f-tra CTA Marketing Analytics 2017 n/a
Retail 2000 $60M Thailand f-tra f-tra CTA Marketing Analytics 2017 n/a
Showing 1 to 10 of 14 entries

Buyer Intent: Companies Evaluating f-tra CTA

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FAQ - APPS RUN THE WORLD f-tra CTA Coverage

f-tra CTA is a Marketing Analytics solution from f-tra.

Companies worldwide use f-tra CTA, from small firms to large enterprises across 21+ industries.

Organizations such as Bank Central Asia, Thanachart Insurance, Fuji Dream Airlines, TAC Co. and Bizmates Philippines are recorded users of f-tra CTA for Marketing Analytics.

Companies using f-tra CTA are most concentrated in Banking and Financial Services, Insurance and Transportation, with adoption spanning over 21 industries.

Companies using f-tra CTA are most concentrated in Indonesia, Thailand and Japan, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of f-tra CTA across Americas, EMEA, and APAC.

Companies using f-tra CTA range from small businesses with 0-100 employees - 28.57%, to mid-sized firms with 101-1,000 employees - 50%, large organizations with 1,001-10,000 employees - 7.14%, and global enterprises with 10,000+ employees - 14.29%.

Customers of f-tra CTA include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified f-tra CTA customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Analytics.