List of f-tra CTA Customers
Since 2010, our global team of researchers has been studying f-tra CTA customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased f-tra CTA for Marketing Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using f-tra CTA for Marketing Analytics include: Bank Central Asia, a Indonesia based Banking and Financial Services organisation with 27758 employees and revenues of $6.82 billion, Thanachart Insurance, a Thailand based Insurance organisation with 13893 employees and revenues of $2.65 billion, Fuji Dream Airlines, a Japan based Transportation organisation with 560 employees and revenues of $199.0 million, TAC Co., a Japan based Education organisation with 746 employees and revenues of $177.9 million, Bizmates Philippines, a Philippines based Professional Services organisation with 820 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using f-tra CTA, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The f-tra CTA customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Bank Central Asia | Banking and Financial Services | 27758 | $6.8B | Indonesia | f-tra | f-tra CTA | Marketing Analytics | 2020 | n/a |
In 2020, Bank Central Asia implemented f-tra CTA on its website. The f-tra CTA deployment, classified as Marketing Analytics, was used to instrument on-site call to action behavior and capture web engagement signals for digital marketing teams.
The implementation leveraged client-side tag instrumentation consistent with Marketing Analytics capabilities, capturing CTA clicks, form interactions, and campaign attribution events. Configuration work focused on event taxonomy, conversion goal definitions, and segmentation flags to enable campaign measurement and customer journey instrumentation.
Operational scope was centered on the corporate web channel and supported digital marketing, web analytics, and campaign operations functions. Data captured by f-tra CTA was operationalized into marketing analytics workflows for reporting and audience segmentation activities.
Governance for the deployment formalized event naming conventions and measurement processes to ensure consistent analytics and campaign reporting across teams. Rollout emphasized on-site instrumentation and the operationalization of CTA-level signals to standardize how web engagement is measured and consumed by downstream marketing functions.
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Base Food Japan | Consumer Packaged Goods | 115 | $99M | Japan | f-tra | f-tra CTA | Marketing Analytics | 2020 | n/a |
In 2020, Base Food Japan deployed f-tra CTA on its public website. f-tra CTA is used as a Marketing Analytics application to instrument on-site call to action tracking, conversion measurement, and campaign reporting for the company.
The implementation centers on client-side website instrumentation, with f-tra CTA capturing event-level interactions and mapping them into conversion funnels and behavioral segments. Configuration work emphasized CTA tracking, event tagging, session and conversion attribution, and real-time campaign dashboards consistent with Marketing Analytics functional workflows.
Operational coverage is focused on the corporate website, supporting marketing and e-commerce business functions responsible for customer acquisition and on-site conversion optimization. Data capture and tagging are organized to feed marketing reporting and campaign measurement processes without references to any specific backend system integrations.
Governance was aligned to marketing operations, establishing event taxonomy and tagging standards to ensure consistent measurement across campaigns. Operational ownership and tagging procedures were documented to support ongoing campaign analytics and iterative refinement of on-site CTA behavior using f-tra CTA.
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Berrybenka | Communications | 210 | $20M | Indonesia | f-tra | f-tra CTA | Marketing Analytics | 2018 | n/a |
In 2018, Berrybenka deployed f-tra CTA on its website. The deployment uses f-tra CTA in the Marketing Analytics category to capture onsite call to action behavior and campaign touchpoints for the Indonesian ecommerce retailer.
The implementation centers on client side tagging and event capture embedded in the website, with configured event schemas for clicks, impressions, form submissions and campaign parameters. f-tra CTA was configured to deliver event level reporting and aggregated campaign views, supporting analysis of CTA performance, conversion pathways and channel attribution consistent with Marketing Analytics workflows.
Operational scope covered Berrybenka marketing and ecommerce teams and instrumented key commerce pages including product, category and checkout flows. Governance established a standardized event taxonomy, tagging request processes and analytics review cycles to maintain data quality and operational cadence for campaign measurement.
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Professional Services | 820 | $100M | Philippines | f-tra | f-tra CTA | Marketing Analytics | 2017 | n/a |
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Transportation | 560 | $199M | Japan | f-tra | f-tra CTA | Marketing Analytics | 2019 | n/a |
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Communications | 10 | $2M | Indonesia | f-tra | f-tra CTA | Marketing Analytics | 2018 | n/a |
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Manufacturing | 314 | $69M | Japan | f-tra | f-tra CTA | Marketing Analytics | 2019 | n/a |
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Professional Services | 12 | $2M | Indonesia | f-tra | f-tra CTA | Marketing Analytics | 2020 | n/a |
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Professional Services | 150 | $15M | Thailand | f-tra | f-tra CTA | Marketing Analytics | 2017 | n/a |
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Retail | 2000 | $60M | Thailand | f-tra | f-tra CTA | Marketing Analytics | 2017 | n/a |
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Buyer Intent: Companies Evaluating f-tra CTA
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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