AI Buyer Insights:

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

List of Fifth Quadrant Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
PayPal Australia Pty Limited Professional Services 200 $459M Australia Fifth Quadrant Fifth Quadrant Customer Experience 2023 n/a
In 2023, PayPal Australia Pty Limited engaged Fifth Quadrant under the Customer Experience category. Fifth Quadrant produced the PayPal eCommerce Index research, with fieldwork conducted July to August 2023, which PayPal Australia referenced to support product launches and merchant communications in the region. The Fifth Quadrant engagement delivered an eCommerce index and associated consumer insights modules, including payment preference profiling, conversion driver analysis, and recommendation sets for checkout feature optimization. Fifth Quadrant’s output emphasized shopper payment preferences and conversion triggers, and provided structured findings that map to typical Customer Experience workflows such as consumer segmentation, journey analysis, and checkout optimization guidance. Operationally the research was applied across product marketing, merchant outreach, and payments product teams to shape local positioning for PayPal Complete Payments in Australia. The scope of use was Australia focused, informing messaging, merchant-facing collateral, and go-to-market timing for new commerce capabilities. Governance and workflow changes centered on incorporating research outputs into campaign planning and product rollout checklists, ensuring merchant communications and checkout feature roadmaps referenced the Fifth Quadrant findings. The study explicitly informed PayPal’s local positioning for PayPal Complete Payments and highlighted payment preferences and conversion drivers that were used to optimize checkout features and merchant outreach.
PayPal Spain Banking and Financial Services 14 $2M Spain Fifth Quadrant Fifth Quadrant Customer Experience 2023 n/a
In 2023, PayPal Spain engaged Fifth Quadrant as a research application to support its Customer Experience activities. Fifth Quadrant was the research partner for the PayPal eCommerce Index reported for Spain, providing consumer and business survey data and index outputs that were used directly by PayPal Spain for localized decision making in product and marketing functions. Fifth Quadrant delivered survey datasets and index reporting capabilities that were consumed by PayPal Spain teams, including segmentation and trend reporting aligned with eCommerce behavior, payment preferences, and security perceptions. The implementation functioned as a research-to-insight layer, with Fifth Quadrant outputs integrated into marketing planning and product messaging workflows to inform payment option positioning, security communications, and checkout optimization guidance. Operational scope was explicitly Spain, with PayPal Spain product and marketing teams leveraging Fifth Quadrant findings to shape local messaging for Spanish merchants. Governance centered on a research-driven cadence where Fifth Quadrant survey releases and the eCommerce Index results were used as formal input to local go-to-market messaging and checkout experience recommendations, intended to help boost conversion for Spanish merchants.
PayPal UK Ltd. Professional Services 2000 $2.1B United Kingdom Fifth Quadrant Fifth Quadrant Customer Experience 2023 n/a
In 2023, PayPal UK Ltd. engaged Fifth Quadrant as a Customer Experience application to produce the October 2023 PayPal eCommerce Index in the United Kingdom. Fifth Quadrant conducted the eCommerce Index research and delivered analytical reports and market insight that PayPal UK used to inform its payments and customer experience strategy. The description of the work identifies Fifth Quadrant as the application and research vendor driving index publication and insight delivery. The Fifth Quadrant engagement focused on research, index analytics, and insight handoffs to commercial and product teams, with operational scope centered on PayPal UK and its merchant-facing functions. Outputs from Fifth Quadrant were incorporated into merchant messaging and product decision workflows to influence checkout conversion tactics and payment choice strategy for UK merchants. Governance changes emphasized using index findings as an input to merchant communications and product planning rather than ad hoc market input.
Pepper Money UK Banking and Financial Services 400 $50M United Kingdom Fifth Quadrant Fifth Quadrant Customer Experience 2020 n/a
In 2020, Pepper Money UK engaged Fifth Quadrant to conduct a strategic review of operations and deliver a transformational roadmap of activities. This engagement framed Fifth Quadrant as the selected solution provider for Customer Experience work with a clear focus on improving customer facing operations across the UK business. The program centered on Customer Experience capabilities typical for the category, including customer journey mapping, service design, voice of customer capture, experience measurement frameworks, and identification of automation and orchestration opportunities. Fifth Quadrant produced a prioritized set of functional modules and interventions, aligning operational processes with customer experience objectives and specifying configuration and design principles for each capability. Operational coverage targeted Pepper Money UK operations and customer contact functions, with recommendations to align product servicing workflows and contact center interactions to the new experience model. The narrative emphasized process redesign and channel strategy as levers to unify customer touchpoints and reduce friction across servicing and support functions. Governance recommendations in the roadmap established program level ownership, phased implementation sequencing, and process governance to sustain experience improvements. The engagement delivered a structured transformation roadmap that linked Customer Experience activity to operational change, with recommended governance, prioritized initiatives, and implementation sequencing to guide rollout.
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FAQ - APPS RUN THE WORLD Fifth Quadrant Coverage

Fifth Quadrant is a Customer Experience solution from Fifth Quadrant.

Companies worldwide use Fifth Quadrant, from small firms to large enterprises across 21+ industries.

Organizations such as PayPal UK Ltd., PayPal Australia Pty Limited, Pepper Money UK and PayPal Spain are recorded users of Fifth Quadrant for Customer Experience.

Companies using Fifth Quadrant are most concentrated in Professional Services and Banking and Financial Services, with adoption spanning over 21 industries.

Companies using Fifth Quadrant are most concentrated in United Kingdom, Australia and Spain, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Fifth Quadrant across Americas, EMEA, and APAC.

Companies using Fifth Quadrant range from small businesses with 0-100 employees - 25%, to mid-sized firms with 101-1,000 employees - 50%, large organizations with 1,001-10,000 employees - 25%, and global enterprises with 10,000+ employees - 0%.

Customers of Fifth Quadrant include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Fifth Quadrant customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Customer Experience.