List of Flow CRM Customers
Milan, 20156,
Italy
Since 2010, our global team of researchers has been studying Flow CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Flow CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Flow CRM for CRM include: Generali, a Italy based Insurance organisation with 87909 employees and revenues of $68.73 billion, Fastweb, a Italy based Communications organisation with 3417 employees and revenues of $3.30 billion, Ferrero Italia, a Italy based Consumer Packaged Goods organisation with 7004 employees and revenues of $2.02 billion and many others.
Contact us if you need a completed and verified list of companies using Flow CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Flow CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Fastweb | Communications | 3417 | $3.3B | Italy | Innovazionedigitale | Flow CRM | CRM | 2021 | n/a |
In 2021, Fastweb is shown as a client on Innovazionedigitale's site and is assumed to have received Flow CRM functionality to consolidate customer service, sales and marketing workflows across Italy. The association ties Fastweb to Flow CRM, and the project is described in the context of CRM deployment activity for customer-facing operations.
The implementation narrative centers on Flow CRM as the CRM instance intended to unify customer records and orchestrate cross-functional workflows. Typical CRM capabilities inferred for the deployment include contact and account management, service case management, sales pipeline or opportunity tracking, and marketing campaign workflow orchestration, configured to support coordinated routing and basic automation across sales, service and marketing functions.
Operational coverage is described at the national level within Italy, with Fastweb departments for customer service, sales and marketing implicated in the consolidation effort. Innovazionedigitale is listed as the vendor associated with Fastweb on the provider site, however a dedicated public case study explicitly naming Flow CRM was not published, so specific technical architecture, integration endpoints and governance details are not publicly documented.
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Ferrero Italia | Consumer Packaged Goods | 7004 | $2.0B | Italy | Innovazionedigitale | Flow CRM | CRM | 2022 | n/a |
In 2022, Ferrero Italia implemented Flow CRM to centralize customer interactions and support sales and marketing processes across its Italy operations. The deployment of Flow CRM aligns with the CRM category and focused on consolidating customer records, standardizing contact and account management, and improving pipeline visibility for commercial teams. Innovazionedigitale is listed as a technology partner and is presumed to have delivered Flow CRM capabilities for Ferrero Italia.
The Flow CRM implementation emphasized CRM and marketing automation capabilities, including contact management, opportunity tracking, lead routing, and campaign orchestration consistent with CRM platform functionality. Deployment and architecture centered on a centralized Flow CRM instance serving national sales and marketing users in Italy, configured to support sales pipeline workflows and marketing automation sequences. Governance workstreams established standardized customer data models and formalized sales to marketing handoff processes to operationalize usage across commercial teams.
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Generali | Insurance | 87909 | $68.7B | Italy | Innovazionedigitale | Flow CRM | CRM | 2022 | n/a |
In 2022 Generali is inferred to have used Flow CRM from Innovazionedigitale based on the vendor's client listing. The engagement is associated with the CRM category and is focused on customer relationship management and omnichannel engagement within Generali's Italian operations.
The Flow CRM implementation is inferred to include core CRM capabilities such as contact and account management, case management for policyholder servicing, marketing automation and sales pipeline workflows. Configuration likely addressed policyholder segmentation, data model alignment and workflow orchestration to manage customer lifecycle events. These functional modules reflect standard CRM platform capabilities commonly deployed by large insurers.
Operational coverage is indicated at the Italian region level and the program is inferred to target customer service, distribution channels and marketing business functions. While named integrations are not documented in the vendor listing, typical CRM programs at this scale commonly integrate with core policy administration systems, contact center telephony and digital channel endpoints to enable omnichannel engagement and unified customer records. Flow CRM therefore serves as the central CRM platform in the CRM category for customer interaction orchestration across those functions.
Governance and detailed rollout plans are not published by the vendor, however the reference implies centralized CRM governance, staged rollout and process alignment across service and distribution teams to support consistent omnichannel workflows. The implementation is presented as intended to improve customer relationship management and omnichannel engagement in Generali's Italian operations.
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