List of Fractal Analytics Customer Genomics Customers
Mumbai, 400063,
India
Since 2010, our global team of researchers has been studying Fractal Analytics Customer Genomics customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Fractal Analytics Customer Genomics for Customer Experience from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Fractal Analytics Customer Genomics for Customer Experience include: Franklin Templeton, a United States based Banking and Financial Services organisation with 10300 employees and revenues of $7.85 billion, Aimia, a Canada based Professional Services organisation with 450 employees and revenues of $120.0 million and many others.
Contact us if you need a completed and verified list of companies using Fractal Analytics Customer Genomics, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Fractal Analytics Customer Genomics customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Aimia | Professional Services | 450 | $120M | Canada | Fractal Analytics | Fractal Analytics Customer Genomics | Customer Experience | 2014 | n/a |
In 2014, Aimia embedded Fractal Analytics Customer Genomics into its loyalty management offerings to enhance predictive loyalty analytics and personalization across its global programs. Fractal Analytics Customer Genomics in the Customer Experience category was commercially deployed and integrated into Aimia’s product set as part of a strategic partnership announced August 12, 2014, with both firms agreeing to jointly develop analytics offerings.
The implementation focused on a CRM and loyalty use case, with the primary operational scope covering Aimia’s global loyalty programs and marketing and loyalty operations teams headquartered in Canada. Deployment prioritized embedding predictive analytics and personalization capabilities directly into Aimia’s existing loyalty management workflows rather than functioning as a standalone point solution.
Functional capabilities implemented through Fractal Analytics Customer Genomics included predictive modeling for customer behavior, advanced segmentation, propensity scoring, customer lifetime value modeling, and personalization engines to inform targeted campaign strategies. These modules were configured to feed analytics outputs into campaign orchestration and customer engagement processes, enabling operational teams to use model scores and segment definitions within loyalty program execution.
Governance and commercialization were structured as a joint development and product integration effort, with Aimia and Fractal coordinating roadmaps and embedding Customer Genomics outputs into the firm’s loyalty management product set. The announced arrangement emphasized rapid embedding and joint offering development, positioning the implementation as a Customer Experience analytics augmentation within Aimia’s service portfolio.
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Franklin Templeton | Banking and Financial Services | 10300 | $7.8B | United States | Fractal Analytics | Fractal Analytics Customer Genomics | Customer Experience | 2014 | n/a |
In 2014, Franklin Templeton deployed Fractal Analytics Customer Genomics, leveraging the Advisor Genomics application to transform financial-advisor engagement and personalization across digital channels. The deployment targeted a CRM and sales use case in the United States, positioning the Customer Experience platform to support advisor outreach and lead qualification at scale.
Advisor Genomics was configured to deliver advisor-level segmentation, predictive lead scoring and propensity models, personalized content selection for digital channels, and orchestration of campaign and outreach workflows. The implementation emphasized model-driven lead qualification feeding sales and advisor-facing workflows, consistent with Customer Experience capabilities such as personalization and cross-channel engagement. Fractal Analytics Customer Genomics provided analytics orchestration, score generation and decisioning components that informed CRM routing and marketing automation actions.
Operational coverage focused on advisor engagement and CRM sales processes within Franklin Templeton's United States operations, impacting advisor-facing sales, digital marketing and client engagement teams. Integrations included CRM and digital channel delivery paths to enable lead handoff and personalized messaging, as described in Fractal's case study. The case study reports 13.2K qualified leads and 600 million dollars in new assets attributed to the Advisor Genomics deployment.
Governance and rollout were presented as a tailored Customer Genomics deployment for advisor engagement, with analytics models and campaign decisioning embedded into sales workflows to standardize lead qualification and personalization processes. Fractal Analytics Customer Genomics is described in the case study as the operational analytics backbone for advisor personalization within Franklin Templeton's CRM and digital engagement stack.
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