List of GfK SimIT Customers
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Since 2010, our global team of researchers has been studying GfK SimIT customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased GfK SimIT for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using GfK SimIT for Customer Analytics include: PepsiCo, a United States based Consumer Packaged Goods organisation with 319000 employees and revenues of $91.85 billion, Dirk Rossmann, a Germany based Retail organisation with 62100 employees and revenues of $15.56 billion, Vion Food Group, a Netherlands based Consumer Packaged Goods organisation with 12281 employees and revenues of $5.01 billion, Unilever Netherlands, a Netherlands based Life Sciences organisation with 2500 employees and revenues of $793.0 million and many others.
Contact us if you need a completed and verified list of companies using GfK SimIT, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The GfK SimIT customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight | Insight Source |
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Dirk Rossmann | Retail | 62100 | $15.6B | Germany | GfK | GfK SimIT | Customer Analytics | 2020 | n/a | In 2020, Dirk Rossmann implemented GfK SimIT as its Customer Analytics application at the company headquarters in Burgwedel near Hanover. The deployment focused on the centrally organized Business Controlling & Market Insights function, where a nine person team serves as the central contact point for marketing and purchasing and coordinates with the Customer Insights & Analytics Team. GfK SimIT was configured to support quantitative market data analysis and the targeted development of reports, including market, competitor and category analyses, pricing placement and promotion analysis, and the orchestration of market tests. Functional capabilities were applied against business functions in marketing, sales and category management to provide structured reporting, category analytics and scenario analysis for portfolio and pricing decisions. The implementation operated alongside other market research tools such as Nielsen and Drotax Price Monitor to enable multi source synthesis for stakeholder advisory. Rollout and governance emphasized internal training and project management, with the Market Insights project manager responsible for training courses on market data analysis, project delivery and coordination with external agencies and service providers. | |
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PepsiCo | Consumer Packaged Goods | 319000 | $91.9B | United States | GfK | GfK SimIT | Customer Analytics | 2024 | n/a | In 2024, PepsiCo deployed GfK SimIT for Customer Analytics to track monthly shopper behaviour and switching patterns across brands, categories and retailers. The implementation targeted shopper-intelligence use cases to inform go-to-market planning and prioritise commercial initiatives. GfK SimIT was configured to deliver monthly cadence reporting, brand switching analytics, category-level trend analysis and retailer-level dashboards supporting category management and shopper analytics workflows. The deployment emphasized segmentation of shoppers by behaviour, time-based switching pattern analysis and white-space detection to surface prioritised opportunities for category teams. Operational coverage focused on the Benelux Netherlands market, with commercial, category management and shopper marketing teams consuming outputs to coordinate retailer engagement and local go-to-market activity. Data outputs were used to prioritise initiatives and shape joint business planning with retail partners on a monthly cadence. Governance established regular reporting rhythms and decision workflows between PepsiCo commercial teams and retail partners, enabling faster data-led decisions. The shopper-intelligence deployment in the Benelux Netherlands strengthened retailer relationships and enabled faster, data-led decisions to uncover white-space opportunities. | |
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Unilever Netherlands | Life Sciences | 2500 | $793M | Netherlands | GfK | GfK SimIT | Customer Analytics | 2024 | n/a | In 2024, Unilever Netherlands implemented GfK SimIT in the Customer Analytics category to establish continuous shopper behavioural tracking for category management in the Dutch market. The implementation was intended to feed actionable insight into proposition, packaging, pricing and promotions for category teams and commercial planners. GfK SimIT was configured to deliver continuous shopper analytics workflows and category performance reporting, with capabilities covering shopper behaviour monitoring, category segmentation, promotional analysis and trade activation reporting. The deployment consolidated recurring shopper tracking into operational dashboards and segmentation outputs used by category managers. Operational scope focused on category management and commercial teams in the Netherlands and extended to structured collaboration with retail partners through shared insight processes. Governance emphasized embedding shopper-insights into category planning and activation workflows, with centralized insight distribution across category, trade and commercial functions to drive joint retailer execution. According to the cited case study the shopper-insights deployment in the Netherlands delivered double-digit penetration gains and stronger retailer collaboration, outcomes reported as part of the GfK SimIT implementation. | |
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Consumer Packaged Goods | 12281 | $5.0B | Netherlands | GfK | GfK SimIT | Customer Analytics | 2024 | n/a |
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Buyer Intent: Companies Evaluating GfK SimIT
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