List of Google Ads Customers
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Since 2010, our global team of researchers has been studying Google Ads customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Google Ads for Digital Advertising Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Google Ads for Digital Advertising Platform include: IKEA UK, a United Kingdom based Retail organisation with 11000 employees and revenues of $2.60 billion, Beter Bed, a Netherlands based Retail organisation with 918 employees and revenues of $290.0 million, Moncler Italy, a Italy based Retail organisation with 2289 employees and revenues of $132.0 million, Dune London, a United Kingdom based Retail organisation with 886 employees and revenues of $118.0 million and many others.
Contact us if you need a completed and verified list of companies using Google Ads, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Google Ads customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Beter Bed | Retail | 918 | $290M | Netherlands | Google Ads | Digital Advertising Platform | 2017 | n/a |
In 2017 Beter Bed implemented Google Ads as its Digital Advertising Platform to centralize omnichannel paid media across the retail chains Beter Bed and Beddenreus. The deployment emphasized Google Ads Search and Google Ads Shopping to support product discovery and paid search coverage across online channels.
Configuration included Search and Shopping campaign structures, YouTube video campaigns for streaming placements, and display retargeting aligned with programmatic partners. Product feed management and optimization was a core capability, with Channable used to transform and syndicate feeds into Google Ads Shopping and to maintain localized feed variants.
Integrations extended to Microsoft Advertising for search parity, DV360 and Criteo for programmatic display and retargeting, YouTube for video placements, social platforms for paid social coordination, and price comparison sites and affiliate networks for extended marketplace coverage. Operational ownership sat with marketing and e-commerce teams, with centralized paid media governance, feed update workflows, and channel specific coordination of creative and bidding strategies across both retail brands.
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Dune London | Retail | 886 | $118M | United Kingdom | Google Ads | Digital Advertising Platform | 2017 | n/a |
In 2017, Dune London implemented Google Ads as its Digital Advertising Platform to optimize Google Shopping and search activity across the United Kingdom. The deployment leveraged Google Search Ads 360 and adaptive Shopping campaigns to coordinate bidding, inventory signals, and campaign management for the retailer's ecommerce catalog.
The implementation was delivered with agency partner NMPi, which refined campaign segmentation and configured data-driven attribution to shift conversion crediting and inform automated bidding rules. Functional capabilities implemented included campaign segmentation, Shopping feed alignment, attribution modeling, and automated bid management within Google Ads and Search Ads 360, reducing repetitive manual bid adjustments for the digital marketing team.
Operational coverage centered on marketing and ecommerce business functions across Dune London’s UK operations, centralizing Shopping and search campaign orchestration within Google Ads. Reported outcomes include a 72% uplift in Shopping revenue and a 44% improvement in return on ad spend, and governance moved toward segmentation rules and attribution-driven bidding policies to enable more automated workflows and fewer manual interventions.
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IKEA UK | Retail | 11000 | $2.6B | United Kingdom | Google Ads | Digital Advertising Platform | 2018 | Iprospect |
In 2018 IKEA UK implemented Google Search Ads 360 integrated with Google Ads as its Digital Advertising Platform to automate bidding and manage Shopping and Search campaigns. The deployment targeted conversion of online traffic and driving store visits across the United Kingdom and Ireland, and the program was executed by iProspect.
The implementation configured adaptive shopping campaigns and smart bidding to automate bid management and to align spend with inventory-driven signals. Accounts were grouped by device and geography to enable differentiated bidding and reporting across mobile and desktop and to support regional market segmentation. Centralized reporting in Search Ads 360 streamlined cross-account measurement and inventory-driven budget allocation.
Integrations included direct linkage between Google Search Ads 360 and Google Ads, enabling campaign execution and bid automation from a centralized interface. Inventory-driven budget allocation used product feed and availability signals to adjust campaign budgets and to prioritize Shopping listings. Operational scope covered ecommerce marketing and store operations teams across the United Kingdom and Ireland.
Governance and rollout were led by iProspect, who phased the deployment while grouping accounts by device and geography and applying adaptive shopping and smart bidding to streamline reporting and budget flows. Reported outcomes from the deployment included a 68% increase in ROAS, a 114% increase in online revenue and a 232% increase in store visits across the United Kingdom and Ireland.
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Retail | 2289 | $132M | Italy | Google Ads | Digital Advertising Platform | 2017 | n/a |
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