List of Gusto CRM Customers
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Since 2010, our global team of researchers has been studying Gusto CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Gusto CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Gusto CRM for CRM include: Villa Uma Sapna, a Indonesia based Leisure and Hospitality organisation with 21 employees and revenues of $3.0 million, Samaja Villas Group Indonesia, a Indonesia based Leisure and Hospitality organisation with 25 employees and revenues of $2.0 million, Balitonys, a Indonesia based Professional Services organisation with 10 employees and revenues of $1.0 million and many others.
Contact us if you need a completed and verified list of companies using Gusto CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Gusto CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Balitonys | Professional Services | 10 | $1M | Indonesia | Gustodian | Gusto CRM | CRM | 2022 | n/a |
In 2022 Balitonys implemented Gusto CRM as part of the vendor GUSTO PMS suite to manage reservations, guest profiles and front office operations for its Seminyak property, using the CRM functionality to centralize guest records and reservation workflows. The deployment centered on the GUSTO PMS bundle with the Gusto CRM module providing customer relationship management capabilities aligned with hotel front office needs, and the vendor quoted the hotel saying GUSTO PMS provides the control needed to run the business.
The implementation emphasized core CRM capabilities typical for hospitality CRM, including reservation management, guest profile consolidation, and front desk workflow orchestration, with inferred use of contact history and guest segmentation consistent with the vendor product descriptions. Configuration likely focused on booking lifecycle states, single guest view profiles, and templated guest communications to support reservations and check in and check out processes.
Operational scope was limited to the Seminyak property and impacted front office, reservations, and guest services functions, where governance changes concentrated on standardizing front office procedures and centralizing profile ownership. The specific application of Gusto CRM is inferred from the vendor testimonial and product descriptions rather than a detailed public case study, therefore the narrative is constrained to the stated modules and the vendor quoted outcome about operational control.
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Samaja Villas Group Indonesia | Leisure and Hospitality | 25 | $2M | Indonesia | Gustodian | Gusto CRM | CRM | 2022 | n/a |
In 2022 Samaja Villas Group Indonesia implemented Gusto CRM to centralize guest information, personalize guest engagement, and streamline reservations and operations across its Seminyak villa properties. The deployment positions Gusto CRM as the primary CRM for guest profile management and reservation-linked guest history across the group.
The implementation used Gusto CRM integrated with the vendor PMS modules to provide consolidated guest profiles, reservation linkage, guest history and segmentation, and communication workflow capabilities. Configuration focused on villa-level operational needs, mapping reservation records to guest profiles and enabling personalized pre-stay and post-stay engagement through CRM-driven workflows.
Integration scope centered on the coupled Gusto CRM and Gusto PMS suite, which synchronized booking data with guest records to support front desk, reservations, and operations teams at the Seminyak sites. Operational coverage was limited to Samaja Villas Group properties in Seminyak, with the CRM acting as the single source of truth for guest contact data and stay preferences.
Governance and process changes emphasized standardized reservation workflows and consolidated data governance, with the CRM rollout aligning staff responsibilities for guest communications and operational coordination. Training and role-based access controls were applied to ensure consistent use of Gusto CRM across reservations and operations functions.
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Villa Uma Sapna | Leisure and Hospitality | 21 | $3M | Indonesia | Gustodian | Gusto CRM | CRM | 2022 | n/a |
In 2022 Villa Uma Sapna implemented Gusto CRM as part of Gustodian's hospitality PMS suite to centralize guest profiles and automate marketing workflows. The deployment targeted the property-level operation in Seminyak, Bali and brought CRM capabilities into guest services, reservations and marketing functions. Primary operational scope included managing guest profiles, running automated post-stay and birthday email campaigns, and supporting efforts to increase direct booking conversions.
Configuration leveraged Gusto CRM modules for a centralized guest database, campaign automation, segmentation and booking conversion tracking, with module usage inferred from the vendor product pages and testimonial rather than a dated case study. Gustodian cites a 3 to 10 percent conversion uplift after six months of Gusto CRM usage, and the implementation emphasized automated email workflows and guest profile enrichment to support reservations and marketing teams.
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