List of Gusto Payroll Services Customers
San Francisco, 94107, CA,
United States
Since 2010, our global team of researchers has been studying Gusto Payroll Services customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Gusto Payroll Services for PEO (Professional Employer Organization) from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Gusto Payroll Services for PEO (Professional Employer Organization) include: RocketPower, a United States based Professional Services organisation with 200 employees and revenues of $22.0 million, Goldbelly, a United States based Professional Services organisation with 130 employees and revenues of $20.0 million, Astute Communications, a United States based Professional Services organisation with 150 employees and revenues of $15.0 million, Hiline, a United States based Professional Services organisation with 50 employees and revenues of $5.0 million, Campus Eye Center, a United States based Healthcare organisation with 26 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using Gusto Payroll Services, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Gusto Payroll Services customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
|
|
Astute Communications | Professional Services | 150 | $15M | United States | Gusto | Gusto Payroll Services | PEO (Professional Employer Organization) | 2019 | n/a |
In 2019, Astute Communications implemented Gusto Payroll Services under the PEO (Professional Employer Organization) category to centralize payroll, benefits, and HR administration for its small team. The deployment consolidated payroll processing, benefits enrollment, and onboarding workflows into a single platform, and Astute reports $8,000 in annual savings after the switch while using Gusto to support a core team of eight employees.
Gusto Payroll Services was configured to run offer letter distribution, offer acceptance tracking, automated onboarding checklists, and new hire state reporting, enabling straightforward initiation of new employees. Benefits configuration included health, dental, and vision plans plus the addition of 401(k) services, and Astute’s CEO completed 401(k) enrollment in one afternoon, reducing time spent on benefits setup.
Operationally the implementation extended Gusto’s compliance and payroll processes to multi-state operations, supporting hires across four states and using Gusto documentation to guide state registration and ensure required filings. The platform’s automated new hire reporting and organized employee documentation centralized compliance tasks, allowing the company to scale to a distributed workforce while maintaining consistent payroll and benefits processes.
Governance and workflow changes centered on consolidating administrative ownership with the company founder, shifting routine HR and payroll execution into the Gusto platform and freeing leadership time for business operations. The consolidation of payroll, benefits, and HR onto Gusto Payroll Services provided straightforward onboarding, compliance guidance, and centralized benefits administration, and the company plans to adopt additional platform tools such as employee surveys to support continued organizational growth.
|
|
|
Campus Eye Center | Healthcare | 26 | $2M | United States | Gusto | Gusto Payroll Services | PEO (Professional Employer Organization) | 2023 | n/a |
In 2023, Campus Eye Center implemented Gusto Payroll Services under the PEO (Professional Employer Organization) category to centralize payroll, HR, and benefits for its 26 employee eye care practice in the United States. The engagement replaced manual payroll work previously performed in QuickBooks Desktop, while accounting was moved to QuickBooks Online, and Gusto Payroll Services was selected to deliver payroll processing, time tracking, HR self-service, benefits administration, and electronic W-2 distribution.
The implementation configured core functional modules in Gusto Payroll Services including timecard approval workflows, manager access and role-based permissions, an integrated performance review capability, and electronic payroll tax and W-2 delivery via the Gusto Wallet app. Time tracking was adopted shortly after go-live, shifting the organization from manual timecard entry to an approval-first workflow that reduced hands-on payroll preparation tasks.
Operationally the rollout centralized payroll and HR activities across managers, employees, and the primary payroll administrator, Brenda Barnhart, with outsourced payroll execution supported by Trout CPA. Trout CPA assisted with migration and now helps run payroll, executing approved runs in minutes, while employee records, timecards, reviews, and benefits enrollment are maintained in Gusto Payroll Services for day-to-day HR operations.
Governance and process changes included delegating manager-level responsibilities for timecards, reviews, and vacation management, consolidating a previously separate performance evaluation program into Gusto, and moving from printed W-2 distribution to electronic delivery. The change produced explicit operational efficiencies described by the client, converting roughly 30 minutes of manual timecard entry per payroll to an approval step and a five minute payroll run when processed with Trout CPA, and the organization reported a smooth user learning curve and faster access to employee payroll documentation.
|
|
|
Goldbelly | Professional Services | 130 | $20M | United States | Gusto | Gusto Payroll Services | PEO (Professional Employer Organization) | 2014 | n/a |
Goldbelly implemented Gusto Payroll Services in 2014, deploying Gusto Payroll Services as its PEO (Professional Employer Organization) platform to centralize payroll, onboarding, and compliance workflows across HR and finance. The company began with six employees in 2013 and scaled to a 130-person organization, with the workforce shifting to a nationally distributed model that includes 50 remote employees across 15 states since 2020. This implementation established a single platform for employee-focused onboarding and recurring payroll operations.
The deployment encompassed Gusto’s core payroll tool and an integrated employee onboarding program. Goldbelly uses pre-built offer letter templates and Gusto’s Onboarding Checklist to delegate tax, payroll, and software setup tasks to new hires, reducing administrative overhead. Goldbelly reports an average savings of four hours per month on payroll, equating to more than 400 hours over the life of the engagement, and more than 400 hours saved on onboarding since 2014, with administrators now spending a maximum of one hour to oversee onboarding.
Gusto’s compliance and operational features are leveraged for multi-state employment coverage, including State Tax Registration and automated tax filing. Gusto prepares and files tax reports and delivers quarterly summaries to Goldbelly’s finance team, reducing time spent on state registration research and compliance tasks. The company has also integrated its 401(k) plan and accounting software with Gusto, consolidating disparate payroll and benefits workflows into a single source of truth and enabling visibility through features such as the org chart.
Governance and process changes focused on standardizing offer and onboarding workflows, delegating routine tax and software setup to the platform, and relying on Gusto’s automated filing and reporting for state-level compliance. Outcomes called out in the deployment include cumulative time savings reported as 900 plus hours across onboarding, payroll, and compliance, alongside statements that Gusto has saved Goldbelly over 500 hours in HR-related tasks and provided administrators with greater confidence that employees are paid on time. The implementation has supported nearly a decade of growth while keeping HR and finance processes consolidated under the PEO (Professional Employer Organization) solution.
|
|
|
Hiline | Professional Services | 50 | $5M | United States | Gusto | Gusto Payroll Services | PEO (Professional Employer Organization) | 2022 | n/a |
In 2022 Hiline implemented Gusto Payroll Services to centralize payroll and HR under the PEO (Professional Employer Organization) category for its professional services business. The 50-person Hiline migrated 100 percent of its HR and payroll customers to Gusto Payroll Services in 2022, positioning the application as the single platform for payroll administration and core HR workflows.
The implementation focused on Gusto Payroll Services payroll processing, automated state filings, paperless onboarding and HR administration, and employee self-service capabilities. Hiline configured the platform to remove manual paperwork, and to surface payroll and compliance tasks through the Gusto interface, which the company cites as cutting time spent on payroll tasks by 50 percent.
Hiline folded Gusto into an existing digital tech stack that included accounting software, collaborative file storage, and e-signature tools, consolidating prior, paper‑centric workflows and a mix of roughly 18 payroll providers onto a single platform. Operational scope extended to Hiline’s HR and payroll customers across the United States, with an explicit practice of converting customers who still used other providers onto Gusto Payroll Services.
Governance and workflow changes centered on reducing manual handoffs and lowering the operational burden required to scale the offering, enabling the founders to grow payroll and HR services without proportional increases in headcount. The rollout concluded with all payroll and HR customers on Gusto Payroll Services, a fully paperless processing model that includes automated submission of forms to state agencies, and a reduced reliance on manual copy work that previously introduced potential for human error.
|
|
|
RocketPower | Professional Services | 200 | $22M | United States | Gusto | Gusto Payroll Services | PEO (Professional Employer Organization) | 2020 | n/a |
In 2020 RocketPower implemented Gusto Payroll Services, deploying a cloud-based PEO (Professional Employer Organization) payroll platform to support its United States operations. The implementation covered payroll processing for approximately 200 employees and designated HR and finance as the primary business functions responsible for day to day payroll administration and compliance.
Functional configuration emphasized payroll record maintenance, benefits and deduction management, tax estimation for employee and employer liabilities, and assembled reporting for leave, deductions, taxes, disabilities, nontaxable wages, and earnings. RocketPower staff authored and standardized payroll and onboarding processes, and the payroll clerk used Gusto Payroll Services to enter modifications in insurance coverage, deductions, savings, unit transfers, and job titles, and to resolve irregularities in payroll through investigative access to system records.
The deployment integrated explicitly with TSheets Platform for time capture and Airtable for process tracking and report assembly, reflecting a lightweight integration pattern between Gusto Payroll Services and operational tooling. Governance focused on role based access controls for payroll clerks and centralized process documentation, enabling consolidated liability estimates for employee, state and federal taxes, unemployment, and workers compensation while supporting ongoing operational investigations and reporting.
|
Buyer Intent: Companies Evaluating Gusto Payroll Services
- Toronto-Dominion Bank, a Canada based Banking and Financial Services organization with 103000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
| Toronto-Dominion Bank | Banking and Financial Services | 103000 | $44.8B | Canada | 2025-09-15 |