List of GWI Platform Customers
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Since 2010, our global team of researchers has been studying GWI Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased GWI Platform for Analytics and BI from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using GWI Platform for Analytics and BI include: Google, a United States based Communications organisation with 190820 employees and revenues of $402.84 billion, MediaCom, a United Kingdom based Professional Services organisation with 8500 employees and revenues of $2.03 billion, Flipboard, a United States based Professional Services organisation with 12 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using GWI Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The GWI Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Professional Services | 12 | $2M | United States | GWI | GWI Platform | Analytics and BI | 2020 | n/a |
In 2020, Flipboard implemented the GWI Platform, an Analytics and BI application to build deep psychographic and audience profiles that supported B2B sales, partnership growth and revenue expansion across global markets. The implementation prioritized dashboard-driven audience intelligence and centralized profile management, with the published case study describing platform rollout and dashboard adoption by commercial teams. The GWI Platform was positioned to deliver market-level audience segmentation and psychographic signals for business development and partnerships.
Flipboard configured the GWI Platform to generate psychographic segments, audience profiles and interactive dashboards used by sales and partnership functions across regions. Configuration work focused on profile and segmentation workflows, dashboard templates aligned to stakeholder roles, and a data model intended to support cross-market comparability. Governance emphasis included role-based access to dashboards and standardized profile taxonomies to maintain consistent insights for B2B sales and partnership decision making. The GWI Platform provided centralized Analytics and BI capabilities that Flipboard operationalized into go-to-market and partnership workflows.
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Communications | 190820 | $402.8B | United States | GWI | GWI Platform | Analytics and BI | 2020 | n/a |
In 2020, Google began using GWI Platform to gather audience insights for marketing and research in the United States and worldwide. The GWI Platform serves as an Analytics and BI resource, supplying syndicated consumer datasets and standardized audience metrics to support cross-market analysis for Google marketing and research teams.
Deployment emphasized platform capabilities typical of Analytics and BI implementations, including data ingestion and normalization of survey and panel sources, audience profiling and segmentation, interactive dashboards and reporting, and cross-market benchmarking. Configuration work aligned GWI Platform capabilities with Google’s internal taxonomies, and provisioning focused on role-based access for analysts and campaign teams to ensure controlled consumption of syndicated insights.
Operational coverage targeted Google’s marketing and research functions across the United States and international markets, where GWI Platform data was integrated into campaign planning and consumer research workflows. Governance centered on centralized dashboard templates and standardized segment definitions to drive consistent audience measurement and reporting across regional teams.
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MediaCom | Professional Services | 8500 | $2.0B | United Kingdom | GWI | GWI Platform | Analytics and BI | 2021 | n/a |
In 2021, MediaCom South Africa deployed the GWI Platform for audience profiling and media planning across digital and traditional channels in the South African market. The GWI Platform is used as an Analytics and BI resource to produce audience insight for planning and new business teams. MediaCom adopted the GWI Platform audience and profiling features to create segmented audience definitions and inform media strategies, aiming to improve targeting and win new business.
Configuration emphasized audience segmentation, demographic and attitudinal profiling within the GWI Platform audience/profiling features, with outputs mapped into media plans and client proposals. Operational coverage was focused on MediaCom South Africa planning, targeting, and new business functions, and module usage is documented in GWI's case study. Governance established standardized audience definitions and planning workflows to support consistent targeting across digital and traditional channels.
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