List of Hum CDP Customers
Charlottesville, 22902, VA,
United States
Since 2010, our global team of researchers has been studying Hum CDP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Hum CDP for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Hum CDP for Customer Data Platform include: Silverchair, a United States based Professional Services organisation with 160 employees and revenues of $20.0 million, Cyberrisk Alliance, a United States based Media organisation with 126 employees and revenues of $16.0 million, Society For Scholarly Publishing, a United States based Non Profit organisation with 10 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using Hum CDP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Hum CDP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cyberrisk Alliance | Media | 126 | $16M | United States | Hum | Hum CDP | Customer Data Platform | 2021 | n/a |
In 2021, Cyberrisk Alliance deployed Hum CDP, a Customer Data Platform, to unify audience data across its cybersecurity media brands in the United States. The deployment was scoped to support lead generation, personalized content delivery, omnichannel marketing, and account based marketing use cases for the publisher's marketing and content teams.
Hum CDP was configured to centralize first party audience profiles and enable segmentation, identity resolution, and profile stitching to power personalization and ABM orchestration. The implementation included data model configuration for audience attributes and engagement signals, and mapping of profile segments to content and campaign targets to support automated activation.
Integrations included a Marketo sync to enable marketing automation workflows and lead ingestion for newsletter and demand generation campaigns. Operational coverage focused on marketing, demand generation, and content operations across Cyberrisk Alliance's U.S. cybersecurity media brands, aligning audience profiles to targeted campaign execution.
Governance emphasized centralized audience definitions and campaign workflow standardization to support omnichannel activations and ABM processes. A Hum led campaign using the Hum CDP produced 1,049 new newsletter sign ups in three months, demonstrating a measurable outcome from the Customer Data Platform implementation.
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Silverchair | Professional Services | 160 | $20M | United States | Hum | Hum CDP | Customer Data Platform | 2023 | n/a |
In 2023 Silverchair deployed Hum CDP as a Customer Data Platform to automate lead qualification and formalize the marketing-to-sales pipeline across its United States operations. The deployment concentrated on sales and marketing functions, with an explicit aim to convert behavioral engagement signals into prioritized prospect flows.
Hum CDP was configured to build behavioral segments that identify high-value prospects, and to establish routing workflows that push those prospects into Pipedrive. The implementation used automated segment synchronization with Silverchair's CRM to ensure routed leads arrived in sales queues without manual handoffs, and segmentation logic was applied to focus marketing outreach on higher-value targets.
The integration between Hum CDP and Pipedrive centralized prospect visibility for both marketing and sales, improving pipeline transparency and operational efficiency in the marketing-to-sales handoff. Governance emphasized alignment of segmentation rules and routing criteria between marketing and sales, and the deployment reduced manual lead handling while enabling marketing to concentrate on higher-value outreach.
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Society For Scholarly Publishing | Non Profit | 10 | $2M | United States | Hum | Hum CDP | Customer Data Platform | 2022 | n/a |
In 2022, Society For Scholarly Publishing deployed Hum CDP, using the Customer Data Platform to connect Scholarly Kitchen reader engagement with society membership records to support marketing and event promotion in the United States. The implementation targeted creation of unified customer profiles and actionable segments to drive targeted email campaigns and event outreach.
The implementation leveraged Hum CDP's Audience Explorer to assemble connected profiles and build targeted segments from behavioral signals and membership attributes. Standard Customer Data Platform capabilities were applied, including deterministic profile stitching, persistent identifiers for members, and segment activation workflows to enable campaign orchestration.
Integrations linked Hum CDP to core systems, explicitly the CMS, the AMS, and the MarTech stack, enabling bidirectional sync of profile data and audience exports for campaign execution. Operational scope focused on membership and marketing functions for U.S. audiences, using the connected profile layer to centralize audience definitions for event promotion and member outreach.
Governance established shared segmentation rules and targeting workflows between membership and marketing teams to accelerate campaign rollout and maintain profile hygiene. Hum CDP produced rapid scale in connected profiles, growing from approximately 300 to approximately 4,000 in two weeks, and SSP reported large uplifts in email open and click rates for targeted campaigns.
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