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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Michelin, an e2open customer evaluated Oracle Transportation Management

List of IgniteTech Aurea CRM (ex Update CRM) Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Alk Abello Life Sciences 2736 $841M Denmark IgniteTech IgniteTech Aurea CRM (ex Update CRM) CRM 2015 n/a
In 2015, Alk Abello implemented IgniteTech Aurea CRM (ex Update CRM) in its U.S. operations, deploying the application to standardize customer engagement and inquiry capture across local divisions. The implementation is categorized under CRM and was positioned to address life sciences customer and medical information workflows. The IgniteTech Aurea CRM deployment leveraged prebuilt, industry-specific functionalities to reduce custom development, focusing on inquiry documentation, consolidated customer records, activity logging, and handover workflows to support medical information transitions. Configuration emphasized out-of-the-box capabilities so that common pharmaceutical contact and case management processes could be operational without time-consuming programming. Operational coverage centered on customer advisors and medical affairs teams within Alk Abello’s U.S. sites, with governance provided by the International Competence Center, CRM. The centralized CRM instance was used to ensure continuity of customer interactions and to make updated customer and inquiry information available when advisors change or when medical aspects must be transferred between employees. According to Michael Stoffers, Head of the International Competence Center, CRM for Alk Abello, the use of the update solution resulted in all inquiries being documented and comprehensive information being readily available for internal handovers and follow-up. IgniteTech Aurea CRM is cited as the application enabling those documented inquiry and information continuity practices.
Prysmian Manufacturing 33952 $20.0B Italy IgniteTech IgniteTech Aurea CRM (ex Update CRM) CRM 2016 n/a
In 2016 Prysmian implemented IgniteTech Aurea CRM (ex Update CRM) as its CRM, initiating a structured transition from update.CRM version 8 to update.CRM version 9 across the Prysmian Group. The project established a multi-year migration plan to introduce a more user-friendly and flexible CRM that can meet the demands and wishes of Prysmian Group business users. IgniteTech Aurea CRM (ex Update CRM) version 9 was configured to exploit standard CRM capabilities including account and contact management, opportunity tracking, configurable page layouts, and workflow personalization. The implementation emphasized the version 9 feature set, including multi-browser compatibility with Internet Explorer, Chrome and Firefox, enhanced personalization capabilities, drag and drop edit page layouts, and a modern intuitive user interface to improve sales and customer engagement processes. Bluedesk CRM was engaged to complete the migration from update.CRM version 8 to update.CRM version 9 and to support configuration and adoption activities. Rollout governance focused on staged migration across Prysmian Group units with configuration-driven personalization and UI configuration to align sales and customer service workflows, while ensuring the CRM platform could be secured and maintained according to corporate requirements.
Saint-Gobain Construction and Real Estate 161482 $50.4B France IgniteTech IgniteTech Aurea CRM (ex Update CRM) CRM 2010 n/a
In 2010 Saint-Gobain implemented IgniteTech Aurea CRM, formerly Update CRM, as a CRM for its Construction Products business. The deployment supported global client management requirements and was organized under the companys CP-CRM team structure. Development and configuration work for IgniteTech Aurea CRM progressed through Update 7 and Update 8 iterations and the solution runs on an ASP.NET application layer with a Microsoft SQL Server backend. Implementation centered on modular CRM capabilities including client account management, opportunity tracking, and configurable workflow automation consistent with CRM functional workflows. Ongoing development and module delivery were executed from Saint-Gobains CP-CRM team in Mumbai, where developers designed and developed CRM modules for Saint-Gobain clients worldwide. The technical architecture emphasized ASP.NET based customizations and SQL Server data models to support centralized configuration and multi-country operational coverage. Governance relied on a module-based configuration approach with iterative releases managed by the CP-CRM group, consolidating development, configuration, and deployment responsibilities within the same team. IgniteTech Aurea CRM is referenced in internal developer profiles and project records as the companys CRM application, linking the application name, CRM category, and organizational ownership.
Saint-Gobain United Kingdom Construction and Real Estate 5000 $1.6B United Kingdom IgniteTech IgniteTech Aurea CRM (ex Update CRM) CRM 2009 n/a
In 2009, Saint-Gobain United Kingdom implemented IgniteTech Aurea CRM (ex Update CRM) as its CRM to establish a centralized application for customer interaction and product data governance across its UK operations. The deployment positioned IgniteTech Aurea CRM (ex Update CRM) as the focal system for CRM processes and management reporting workflows within the business. The implementation concentrated on configuration of management reporting and master data controls, with explicit responsibility for developing and disseminating management reports using Business Objects and QlikView. A named technical and functional manager for CRM Update maintained configuration, release decisions, and functional ownership of CRM workflows and reporting pipelines. Integrations were implemented between the CRM and the SAP Material Master for management of the Material Master record, supporting product information synchronization. Product data responsibilities extended to external data systems, with feeds and governance connected to GS1 DAS and ISA Quintens to ensure consistency of product reference data across channels. Governance emphasized a combined technical and functional management model, consolidating CRM configuration ownership, reporting distribution processes, and product master data stewardship. Operational scope included CRM operations, product data management, and management reporting, with the CRM serving as the central point for orchestration of those business functions.
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Buyer Intent: Companies Evaluating IgniteTech Aurea CRM (ex Update CRM)

ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating IgniteTech Aurea CRM (ex Update CRM). Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating IgniteTech Aurea CRM (ex Update CRM) for CRM include:

  1. Sii Poland, a Poland based Professional Services organization with 8000 Employees

Discover Software Buyers actively Evaluating Enterprise Applications

Logo Company Industry Employees Revenue Country Evaluated
Sii Poland Professional Services 8000 $336M Poland 2024-12-17
FAQ - APPS RUN THE WORLD IgniteTech Aurea CRM (ex Update CRM) Coverage

IgniteTech Aurea CRM (ex Update CRM) is a CRM solution from IgniteTech.

Companies worldwide use IgniteTech Aurea CRM (ex Update CRM), from small firms to large enterprises across 21+ industries.

Organizations such as Saint-Gobain, Prysmian, Saint-Gobain United Kingdom and Alk Abello are recorded users of IgniteTech Aurea CRM (ex Update CRM) for CRM.

Companies using IgniteTech Aurea CRM (ex Update CRM) are most concentrated in Construction and Real Estate, Manufacturing and Life Sciences, with adoption spanning over 21 industries.

Companies using IgniteTech Aurea CRM (ex Update CRM) are most concentrated in France, Italy and United Kingdom, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of IgniteTech Aurea CRM (ex Update CRM) across Americas, EMEA, and APAC.

Companies using IgniteTech Aurea CRM (ex Update CRM) range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 50%.

Customers of IgniteTech Aurea CRM (ex Update CRM) include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified IgniteTech Aurea CRM (ex Update CRM) customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of CRM.