List of Impartner Marketing Automation Customers
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Since 2010, our global team of researchers has been studying Impartner Marketing Automation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Impartner Marketing Automation for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Impartner Marketing Automation for Marketing Automation include: Palo Alto Networks, a United States based Professional Services organisation with 15289 employees and revenues of $8.03 billion, Xerox Holdings, a United States based Professional Services organisation with 26300 employees and revenues of $6.22 billion, Vertiv Group Corp, a United States based Manufacturing organisation with 24000 employees and revenues of $5.69 billion and many others.
Contact us if you need a completed and verified list of companies using Impartner Marketing Automation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Impartner Marketing Automation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Palo Alto Networks | Professional Services | 15289 | $8.0B | United States | Impartner | Impartner Marketing Automation | Marketing Automation | 2023 | n/a |
In 2023 Palo Alto Networks deployed Impartner Marketing Automation to scale its global channel marketing and partner marketing programs, placing the implementation squarely in the Marketing Automation category. The deployment focused on partner and marketing processes and onboarded approximately 800 partners while executing hundreds of partner campaigns worldwide.
Impartner Marketing Automation was configured to enable partner co marketing via email, social, campaign kits and nurture streams, and to centrally manage partner campaign assets. Functional capabilities implemented included campaign kit provisioning, email nurture sequencing, social content distribution, and partner asset management aligned with marketing automation TCMA and Partner Marketing workflows.
The project established a centralized asset and campaign orchestration model for channel marketing operations across regions, enabling rapid partner onboarding and standardized campaign rollouts. Governance moved toward centrally managed campaign assets and standardized partner templates to streamline co marketing execution. Usage of Impartner Marketing Automation in this global channel marketing deployment drove about 40% quarter over quarter growth in partner engagement as documented in the case study.
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Vertiv Group Corp | Manufacturing | 24000 | $5.7B | United States | Impartner | Impartner Marketing Automation | Marketing Automation | 2020 | n/a |
In 2020, Vertiv Group Corp implemented Impartner Marketing Automation to centralize partner onboarding and automate partner marketing across its global channel. The deployment followed a prior initiative that replaced a home-grown partner stack with Impartner PRM, and the company subsequently expanded the footprint to include TCMA Demand Generation and Google Ads for the Channel as part of the Marketing Automation strategy.
Impartner Marketing Automation was configured to support partner onboarding workflows and partner-facing demand generation, leveraging TCMA Demand Generation capabilities for campaign orchestration and automated marketing operations. Configuration emphasized templated, co-branded campaign assets and automated enrollment processes to accelerate partner activation and reduce manual campaign handoffs.
Integrations included Impartner PRM and direct use of Google Ads for the Channel to enable paid media coordination for partners, with the implementation operating across five regions. Vertiv has been a customer since March 2020, and the multi-region deployment scaled to approximately 12,000 partners and supported roughly $800M in deal registrations, reflecting a channel-first operational scope.
Governance centered on centralizing onboarding and standardizing partner marketing workflows under the Marketing Automation environment, with channel marketing and partner management as primary business functions impacted. The configuration and rollout focused on automating partner marketing processes and improving partner onboarding speed, as noted in the case study for the Impartner implementation.
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Xerox Holdings | Professional Services | 26300 | $6.2B | United States | Impartner | Impartner Marketing Automation | Marketing Automation | 2022 | n/a |
In 2022, Xerox Holdings implemented Impartner Marketing Automation, a Marketing Automation deployment that leveraged Impartner's Through-Channel Marketing Automation. The project was a global channel marketing deployment designed to enable centrally created, co branded Google Ads and automated email nurture programs for local partners.
The implementation explicitly used the Google Ads for the Channel and Lead Management modules within Impartner Marketing Automation. Functional configuration included centrally authored ad templates with co branded localization, automated email nurture sequences, and Lead Management workflows to capture and qualify channel leads. The deployment instrumented automated lead distribution to partner sales teams to shorten handoff and improve lead recognition.
Operational scope spanned Xerox channel partners worldwide and partner sales teams, with campaign lifecycle management centralized at the corporate channel marketing function. Governance emphasized centralized campaign creation, standardized templates, and automated distribution to local partner instances to preserve brand consistency while enabling partner level execution.
The case study reported approximately 25 percent reduction in cost per lead following the deployment of Impartner Marketing Automation, driven by the use of Google Ads for the Channel and the Lead Management module. The configuration focused on channel ad orchestration, email nurture automation, and automated lead assignment to partner sales teams.
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