List of In-House CRM Customers
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Professional Services
100
$5M
Since 2010, our global team of researchers has been studying In-House CRM customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased In-House CRM for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using In-House CRM for CRM include: Dirk Rossmann, a Germany based Retail organisation with 62100 employees and revenues of $15.56 billion, dm-drogerie markt, a Germany based Retail organisation with 79745 employees and revenues of $14.79 billion, Expedia, a United States based Professional Services organisation with 16500 employees and revenues of $13.69 billion, Daewoo Engineering & Construction Co, a South Korea based Construction and Real Estate organisation with 5818 employees and revenues of $8.90 billion, Hays, a United Kingdom based Professional Services organisation with 10300 employees and revenues of $8.88 billion and many others.
Contact us if you need a completed and verified list of companies using In-House CRM, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The In-House CRM customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Alfamart | Retail | 97944 | $7.7B | Indonesia | In-House Applications | In-House CRM | CRM | 2017 | n/a |
In 2017, Alfamart implemented an In-House CRM in the CRM category to centralize customer profiles and loyalty program data across its Indonesia retail operations. The deployment was oriented around membership scale, consolidating more than 8.7 million Kartu Aku Ponta members into a single customer record repository to support marketing, loyalty, and analytics workflows.
The In-House CRM configuration emphasized membership management, loyalty program orchestration, customer segmentation and campaign management, together with embedded analytics for POS event analysis. Alfamart continued to build analytics capability within the In-House CRM to operationalize insights from transaction streams and customer interaction histories, applying category-aligned functions such as behavioral segmentation and campaign targeting.
Integrations were explicitly implemented to ingest POS data and to incorporate customer behavior research from external research institutions and focus group outputs alongside internal CRM analytics. These integrations supported cross functional use by marketing, customer insights, merchandising and store operations teams, enabling consolidated customer views and audience selection for promotions and loyalty communications.
Governance focused on iterative capability building and ongoing monitoring of customer behavior, with analytics development maintained as a continuous program rather than a one time rollout. Alfamart uses the In-House CRM as the central system for loyalty and customer analytics, and continues to refine data models and reporting to deepen insight from POS and research inputs.
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Ambit Energy | Professional Services | 900 | $224M | United States | In-House Applications | In-House CRM | CRM | 2018 | n/a |
In 2018, Ambit Energy implemented an In-House CRM built on its proprietary BlueNet™ platform. Ambit Energy implemented In-House CRM in the CRM category to centralize customer account management and billing functionality for use by Ambit Energy and its licensees.
The In-House CRM consolidates customer lifecycle management, utility transaction orchestration between Customers and transmission providers, web-based account management tools, and billing and collections modules. BlueNet™ is described as the integrated, patented software engine that manages transaction processing, account servicing workflows, and web-facing account interactions at the application layer.
Operational coverage spans customer service, billing, and collections functions across Ambit Energy and its licensee network, with the internal IT organization responsible for development and governance. Integrations are handled within the platform, linking customer web portals to account services and interfacing with transmission provider transaction flows, while access and usage are restricted to Ambit Energy and its licensees under the platform's patent-protected governance.
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Antônio Braz & Vanya Maia Advogados Associados. | Professional Services | 446 | $116M | Brazil | In-House Applications | In-House CRM | CRM | 2016 | n/a |
In 2016, Antônio Braz & Vanya Maia Advogados Associados implemented an In-House CRM in the CRM category to centralize collections planning and operational monitoring for the firm. The deployment targeted the collections function, sizing strategies for outreach campaigns, and real time campaign monitoring in dialers to support the office collection operation.
Functional capabilities implemented in the In-House CRM included campaign configuration and dialer control, extraction and creation of reports and dashboards for management, and tools for base enrichment and data hygiene. The CRM supported operational workflows for campaign sizing, queue management for collection agents, and dashboard-driven oversight to inform day to day collection activities.
The In-House CRM integrated with the firm s dialer platforms OLOS and CallFlex, in-house CRMs Zarb1 and Zarb2, a MySQL database accessed via HeidiSQL and Excel, the ROBBU Invenio multichannel tool, and base enrichment services such as Assertive Intouch, TH, Lemit and New Life. The deployment also linked into telecommunications monitoring and support tools including VoipMonitor, Putty, OmniVista, TightVNC Viewer and TeamViewer, and operated alongside PABX, mobile and fixed telephony, SMS, Whatsapp, VoIP and TDM infrastructure.
Governance and operational ownership were concentrated in the telecommunications and collections technology function, which was responsible for campaign monitoring, report generation, dashboard delivery and specification of technological improvements. The same team managed projects to acquire new platforms, design telephony routing strategies, evaluate VoIP and TDM options and study route least cost versus quality and E1 link configurations.
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Barrhead Travel | Professional Services | 900 | $44M | United Kingdom | In-House Applications | In-House CRM | CRM | 2008 | n/a |
In 2008 Barrhead Travel implemented an In-House CRM named Nevis, classified in the CRM category. The Scotland based travel agency developed Nevis in house over an 18 month build, delivering a web based customer relationship management application to centralize customer profiles and booking workflows for retail travel consultants and executive management.
The In-House CRM includes modules to track customer enquiries, bookings, customer feedback and follow ups, and a management information module that exposes consultant level enquiry volumes and conversion rates as well as company profit and loss reporting. Functional capabilities implemented include customer data capture, enquiry pipeline tracking, booking record management, follow up tasking and performance reporting for consultants and managers, aligning CRM operational terminology with sales and marketing workflows.
Nevis was provisioned for use across front office sales consultants and senior management, providing remote access for executives worldwide and supporting marketing targeting and operational oversight. The CRM supported marketing workflows by surfacing consultant activity and conversion metrics that management used to target campaigns and adjust consultant coaching.
Governance emphasized instrumenting consultant activity and marketing targeting through the management information tool, with rollout focused on agent usage and management dashboards. The In-House CRM allowed Barrhead Travel to target marketing more effectively and to view company profit and loss in near real time according to company statements.
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Charoen Pokphand Indonesia PT TBK | Consumer Packaged Goods | 8765 | $3.8B | Indonesia | In-House Applications | In-House CRM | CRM | 2020 | n/a |
In 2020, Charoen Pokphand Indonesia PT TBK implemented an In-House CRM. The In-House CRM was developed under the companys In-House Applications model and published as Pokphand CRM on public app stores to provide mobile access for commercial teams in Indonesia.
The implementation delivered core CRM capabilities consistent with the CRM category, including contact and account management, opportunity and sales pipeline workflows, activity tracking, and mobile field sales functionality. Configuration emphasized role-based access and a mobile-first user interface, with in-house development owning data models, user workflows, and UI configuration.
Operational scope centered on commercial, sales, and customer service functions within Charoen Pokphand Indonesias consumer packaged goods operations, with governance managed by internal application owners and IT. Rollout followed phased adoption for field and office users, and ongoing maintenance, enhancements, and data governance are retained by internal teams.
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Retail | 573 | $157M | United Kingdom | In-House Applications | In-House CRM | CRM | 2017 | n/a |
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Banking and Financial Services | 1875 | $905M | United Kingdom | In-House Applications | In-House CRM | CRM | 2017 | n/a |
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Distribution | 60 | $70M | United Kingdom | In-House Applications | In-House CRM | CRM | 2017 | n/a |
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Construction and Real Estate | 5818 | $8.9B | South Korea | In-House Applications | In-House CRM | CRM | 2019 | n/a |
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Government | 1600 | $220M | Australia | In-House Applications | In-House CRM | CRM | 2017 | n/a |
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Buyer Intent: Companies Evaluating In-House CRM
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD In-House CRM Coverage
In-House CRM is a CRM solution from In-House Applications.
Companies worldwide use In-House CRM, from small firms to large enterprises across 21+ industries.
Organizations such as Dirk Rossmann, dm-drogerie markt, Expedia, Daewoo Engineering & Construction Co and Hays are recorded users of
In-House CRM for CRM.
Companies using In-House CRM are most concentrated in Retail, Professional Services and Construction and Real Estate, with adoption spanning over 21 industries.
Companies using In-House CRM are most concentrated in Germany, United States and South Korea, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of In-House CRM across Americas, EMEA, and APAC.
Companies using In-House CRM range from small businesses with 0-100 employees - 2.78%, to mid-sized firms with 101-1,000 employees - 36.11%, large organizations with 1,001-10,000 employees - 36.11%, and global enterprises with 10,000+ employees - 25%.
Customers of In-House CRM include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified In-House CRM customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of CRM.