List of inBusiness Services 360 View Customers
Franklin, 37064, TN,
United States
Since 2010, our global team of researchers has been studying inBusiness Services 360 View customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased inBusiness Services 360 View for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using inBusiness Services 360 View for CRM include: Burke & Herbert Bank, a United States based Banking and Financial Services organisation with 411 employees and revenues of $121.0 million, Lakeland Bank, a United States based Banking and Financial Services organisation with 885 employees and revenues of $65.0 million, Providence Bank, a United States based Banking and Financial Services organisation with 200 employees and revenues of $30.0 million and many others.
Contact us if you need a completed and verified list of companies using inBusiness Services 360 View, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The inBusiness Services 360 View customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Burke & Herbert Bank | Banking and Financial Services | 411 | $121M | United States | inBusiness Services | inBusiness Services 360 View | CRM | 2020 | n/a |
In 2020, Burke & Herbert Bank implemented inBusiness Services 360 View to establish a unified CRM platform across the organization. The deployment was positioned as an enterprise wide CRM initiative to centralize customer relationship management and support the bank's relationship driven customer strategy.
The implementation used the full inBusiness Services 360 View CRM growth platform and explicitly configured marketing automation, analytics, and goals & incentives modules. Configuration work focused on campaign orchestration, customer interaction analytics, and incentive tracking for relationship managers and sales teams, aligning operational workflows with CRM functional terminology such as lead routing, segmentation, and performance goals.
inBusiness Services 360 View was integrated with the bank's core system to enable end to end visibility, and it was instrumented to track interactions, referrals, and service requests across retail and commercial relationship channels. The integration scope emphasized enterprise wide data consolidation, interaction logging, referral capture, and service request lifecycle tracking to ensure a single system of record for customer touchpoints.
Governance changes centered on centralizing CRM ownership and standardizing referral and service request processes, with rollout activities oriented toward aligning incentives to tracked goals. The program was described as supporting Burke & Herbert Bank's relationship driven strategy by providing enterprise wide CRM capabilities to monitor interactions, manage referrals, and operationalize goals and incentives within the bank.
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Lakeland Bank | Banking and Financial Services | 885 | $65M | United States | inBusiness Services | inBusiness Services 360 View | CRM | 2007 | n/a |
In 2007, Lakeland Bank implemented inBusiness Services 360 View as its CRM across retail and commercial banking. The deployment focused on unifying customer data, running marketing automation, and managing goals and incentives across retail and commercial lines.
The implementation leveraged the CRM and analytics modules of inBusiness Services 360 View, configured to create unified customer profiles, segmentation and campaign workflows, and incentive tracking for relationship and branch sales teams. Reporting and analytics capabilities were instrumented to surface customer insights and support ongoing campaign and performance monitoring.
Operational coverage included retail branches and commercial relationship management, affecting marketing, sales, and customer service functions. Lakeland Bank reports higher services per household, strong employee adoption, and improved customer insights after deploying inBusiness Services 360 View, positioning the bank's CRM to support customer data unification, marketing automation, and incentive management across its business functions.
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Providence Bank | Banking and Financial Services | 200 | $30M | United States | inBusiness Services | inBusiness Services 360 View | CRM | 2012 | n/a |
In 2012, Providence Bank & Trust initiated an 18-month phased deployment of inBusiness Services 360 View, implementing the CRM to centralize customer data and reporting across its Chicago area operations. The deployment focused on consolidating account and relationship records into a single customer 360, with staged rollouts to align data feeds and reporting for front line and back office users.
The implementation leveraged inBusiness Services 360 View's profitability module and growth platform capabilities to surface product level margins and customer profitability metrics. Configuration work concentrated on profitability calculations, price and fee modeling, and standardized reporting templates to support pricing and product decision workflows.
Operational coverage emphasized pricing, product management, retail banking operations, customer service, and finance stakeholders who consumed the centralized reports and profitability outputs. The CRM deployment provided a unified customer view to support cross sell and pricing discussions while enabling consistent reporting across the bank.
Governance followed a phased rollout with role based access and user adoption campaigns during the 18 month program, leading to reported 100% adoption of the profitability module. The bank documented measurable increases in service-charge revenue linked to pricing and product changes driven by the inBusiness Services 360 View implementation, as described in the case study.
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