List of Informatica Customer 360 Customers
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United States
Since 2010, our global team of researchers has been studying Informatica Customer 360 customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Informatica Customer 360 for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Informatica Customer 360 for Customer Data Platform include: Telus, a Canada based Communications organisation with 106800 employees and revenues of $14.47 billion, Camping World, a United States based Retail organisation with 12261 employees and revenues of $6.23 billion, Discount Tires, a United States based Retail organisation with 25000 employees and revenues of $5.20 billion, Kwik Trip, a United States based Retail organisation with 36457 employees and revenues of $5.00 billion and many others.
Contact us if you need a completed and verified list of companies using Informatica Customer 360, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Informatica Customer 360 customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Camping World | Retail | 12261 | $6.2B | United States | Informatica | Informatica Customer 360 | Customer Data Platform | 2021 | n/a |
In 2021 Camping World implemented Informatica Customer 360 as a cloud-first Customer Data Platform solution using Informatica Intelligent Cloud Services to establish a single, accurate, real-time view of customer information. The deployment targeted integration of trusted customer data with Salesforce to support marketing and service workflows across Camping World US dealerships and its ecommerce channel.
The implementation concentrated on CRM and marketing capabilities together with data quality controls, including deduplication, standardized customer identifiers, and consolidated customer profiles to reduce record fragmentation. Informatica Customer 360 was configured to provide centralized data stewardship, improve visualization of customer relationships for business users, and enforce data security controls consistent with cloud-native operations.
Operational integration focused on bi-directional data flows between Informatica Intelligent Cloud Services and Salesforce to operationalize trusted profiles for marketing automation and service case resolution. The roll out covered marketing and customer service functions across dealership and ecommerce operations in the United States, aligning data quality processes and visualization for those teams.
Governance changes emphasized trusted data and data quality ownership, with processes to detect and reduce duplication and to surface unified customer views to downstream systems. Outcomes reported include reduced duplication, improved data visualization, and strengthened data security as part of the Informatica Customer 360 deployment.
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Discount Tires | Retail | 25000 | $5.2B | United States | Informatica | Informatica Customer 360 | Customer Data Platform | 2020 | Infoverity |
In 2020 Discount Tires implemented Informatica Customer 360 together with Informatica Data Quality as a Customer Data Platform to consolidate customer identity across retail CRM, ecommerce, and marketing channels. The deployment targeted a single customer view use case to support US store and contact center operations and to improve cross channel customer engagement workflows.
The implementation configured master data management and data quality capabilities in Informatica Customer 360 to ingest and reconcile more than 70 million customer records, applying matching and survivorship rules and standardized data cleansing to create trusted golden records. These configurations were oriented to reduce duplicate identities and operational noise in downstream CRM and marketing systems, and the initiative cut duplicate records by about 50 percent.
Infoverity led the end to end integration and data architecture work for the Informatica Customer 360 deployment, coordinating data ingestion pipelines and persistent record synchronization into CRM, marketing, ecommerce, and contact center channels. Operational coverage explicitly included US retail stores and contact centers, with the platform embedded into CRM and call center process areas to provide a unified customer profile for front line and digital channels.
Governance and process changes accompanied the rollout, with Infoverity establishing data stewardship practices and standardized master data processes to sustain the single view. The final state centralized customer master records in Informatica Customer 360 as the authoritative reference for CRM, ecommerce, and marketing functions.
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Kwik Trip | Retail | 36457 | $5.0B | United States | Informatica | Informatica Customer 360 | Customer Data Platform | 2023 | n/a |
In 2023, Kwik Trip implemented Informatica Customer 360 as part of a Customer Data Platform initiative to consolidate customer data across B2B and B2C channels. The deployment targeted core customer-facing functions including marketing, CRM, and customer service, with the goal of removing duplicate records and establishing consistent customer definitions across the enterprise.
Kwik Trip used Informatica ICDM and the Informatica Customer 360 family of capabilities, specifically Informatica Reference 360, Informatica Data Quality, and Informatica Cloud Data Profiling, to create a one stop shop for clean, accurate customer data. Configuration focused on identity resolution, master customer consolidation, data quality rules, and profiling workflows to reconcile inconsistent data definitions and eliminate duplicate contacts.
Operational integrations routed consolidated customer profiles to the company CRM and downstream service programs so business applications consume a single source of truth for both B2B and B2C customers. The implementation aggregated multiple data sources and systems into the Customer Data Platform, enabling standardized customer records to be provisioned into marketing and service channels and reducing contact duplication across those systems.
Governance was formalized as a data governance program led by data stewards, with business users validating definitions and requesting additional features; Data Governance Supervisor Kayla Koenings noted the Informatica platform allowed Kwik Trip to set up everything for data management needs in one user friendly platform. The deployment also addressed regulatory and compliance drivers such as customer privacy requirements under GDPR and CCPA, and traceability expectations tied to food safety and ESG reporting, while delivering a single source of truth and measurable reductions in duplicate customer contacts and associated marketing and messaging costs.
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Communications | 106800 | $14.5B | Canada | Informatica | Informatica Customer 360 | Customer Data Platform | 2021 | n/a |
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Buyer Intent: Companies Evaluating Informatica Customer 360
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