List of Intentsify Intent Activation Customers
Intentsify
1 University Avenue,
Westwood, 02090, MA,
United States
Westwood, 02090, MA,
United States
1 774-571-6200
Professional Services
180
$18M
Since 2010, our global team of researchers has been studying Intentsify Intent Activation customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Intentsify Intent Activation for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Intentsify Intent Activation for Account Based Marketing include: Oracle, a United States based Professional Services organisation with 162000 employees and revenues of $67.10 billion, Allvue Systems, a United States based Professional Services organisation with 600 employees and revenues of $139.0 million, Nerdery, a United States based Professional Services organisation with 270 employees and revenues of $30.0 million, EPSoft Technologies, a United States based Professional Services organisation with 225 employees and revenues of $27.0 million, Inverta, a United States based Professional Services organisation with 30 employees and revenues of $3.0 million and many others.
Contact us if you need a completed and verified list of companies using Intentsify Intent Activation, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Intentsify Intent Activation customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Allvue Systems | Professional Services | 600 | $139M | United States | Intentsify | Intentsify Intent Activation | Account Based Marketing | 2020 | n/a |
In 2020 Allvue Systems deployed Intentsify Intent Activation to support its Account Based Marketing program and centralized demand generation workflows. The Intentsify Intent Activation deployment was positioned to drive multi-channel prospecting, retargeting, and nurture campaigns in support of marketing led pipeline efforts across Demand Generation, Marketing Operations, Sales, product marketing, field marketing, and BDR teams.
Configuration emphasized intent signal ingestion and audience activation, mapping intent cohorts to prospecting and retargeting segments and orchestrating campaign touch sequences across SEM, social, email, display, and content syndication channels. The implementation included automation rules to populate campaign lists and to surface intent-qualified contacts for downstream qualification, while enabling creation and management of Salesforce Campaigns as part of campaign execution.
Integrations were explicitly structured around the MarTech and CRM layer, coordinating Intentsify Intent Activation with Salesforce for campaign management and lead flow, and with existing marketing tools and agency partners for creative trafficking and execution. Operational coordination included Marketing Operations and SalesOps for campaign tagging and reporting, and close handoffs to Sales and BDRs for lead follow up and qualification.
Governance practices established during rollout covered campaign calendars, budget tracking, vendor and agency coordination, and a testing cadence for tracking and analytics. Process changes focused on standardizing lead scoring, qualification criteria, and Salesforce Campaign ownership to ensure consistent handoffs between marketing and sales and to enable iterative optimization of ABM targeting and messaging.
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EPSoft Technologies | Professional Services | 225 | $27M | United States | Intentsify | Intentsify Intent Activation | Account Based Marketing | 2020 | n/a |
In 2020, EPSoft Technologies implemented Intentsify Intent Activation to introduce account-level intent signals into its go-to-market motion. The deployment used Intentsify Intent Activation as a cloud SaaS Account Based Marketing tool, configured to surface and prioritize accounts showing buyer intent for marketing and sales engagement.
The implementation focused on standard Account Based Marketing capabilities, including account intent detection, account scoring and prioritization, orchestration for outbound activation, and campaign targeting workflows. Intentsify Intent Activation was configured to feed account-level signals into lead routing and qualification processes, enabling closer alignment between demand generation and field sales activities.
Operationally the solution was adopted by marketing and sales teams with a clear emphasis on partner and channel programs, where account intent was routed into existing sales outreach and opportunity qualification workflows. Integrations were oriented around feeding intent data into customer relationship management and marketing automation workflows to drive account-focused campaigns and opportunity creation.
Governance centered on workflow retooling for MQL handling and sales follow up, with a phased rollout into channel programs. Outcomes reported in the provided customer notes include a higher MQL-to-opportunity rate, increased deal sizes, a 10x pipeline-to-spend ratio, and a noted ease of working with Intentsify due to immediate responses from the vendor team.
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Inverta | Professional Services | 30 | $3M | United States | Intentsify | Intentsify Intent Activation | Account Based Marketing | 2020 | n/a |
In 2020, Inverta deployed Intentsify Intent Activation as part of its Account Based Marketing tooling to support client-facing ABM and demand generation programs. Inverta configured Intentsify Intent Activation to align directly with its professional services offerings around account selection, segmentation, and multi-channel campaign orchestration, impacting marketing and demand generation business functions.
The implementation emphasized core Account Based Marketing capabilities, including intent signal ingestion, account-level intent scoring, account prioritization, audience activation, campaign orchestration, and analytics dashboards. Configuration work mapped intent signals to Inverta’s nurture frameworks, campaign messaging, segmentation rules, and lead management workflows, enabling intent-driven campaign triggers and reporting aligned with its annual marketing and campaign planning processes.
The deployment was provisioned as a cloud SaaS instance with centralized administration and role-based access tailored to a small team environment. Operational integration focused on embedding the platform into Inverta’s marketing operations tenets, standardizing campaign process, reporting, and campaign-to-lead handoffs, while anticipating standard connectivity to marketing automation and CRM systems to operationalize account activations and reporting.
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Nerdery | Professional Services | 270 | $30M | United States | Intentsify | Intentsify Intent Activation | Account Based Marketing | 2019 | n/a |
In 2019, Nerdery deployed Intentsify Intent Activation to strengthen its account focused demand generation capability, aligning with its Account Based Marketing objectives. The implementation targeted the need to identify which target accounts were in an active buy cycle and to produce a repeatable mechanism to get decision makers at those accounts to engage with Nerdery.
Nerdery configured Intentsify Intent Activation to run intent activated demand generation campaigns that deliver branded content to persona targeted contacts at accounts exhibiting purchase signals. Functional capabilities emphasized account identification based on intent signals, persona level content delivery, activation rules that trigger outreach when intent thresholds are met, and capture of engaged contacts as top of funnel leads. The deployment emphasized campaign orchestration and content distribution workflows typical of Account Based Marketing programs.
Operational ownership fell to the Demand Generation and Partnerships organization, with John Phillips as the Head of Demand Generation and Partnerships overseeing campaign governance and activation criteria. The solution was embedded into existing demand generation workflows and content channels to operationalize intent signals into actionable campaigns, without naming specific integrations.
The implementation produced a practical mechanism to place branded content in front of targeted personas at intent identified accounts and to convert engaged contacts into quality top of funnel leads, reflecting the vendor claim that Intentsify Intent Activation is an effective and easy way to activate account intent into demand generation outcomes.
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Oracle | Professional Services | 162000 | $67.1B | United States | Intentsify | Intentsify Intent Activation | Account Based Marketing | 2019 | n/a |
In 2019, Oracle implemented Intentsify Intent Activation to strengthen Account Based Marketing efforts across its demand generation and partner marketing functions. The deployment targeted account identification and intent activation workflows to surface accounts exhibiting active buy signals and to prioritize outreach to decision makers at those accounts.
Intentsify Intent Activation was configured to ingest intent signals, apply account-level scoring, and trigger intent-activated content delivery and persona-targeted outreach to convert intent-identified accounts into top-of-funnel leads. Functional capabilities in use included intent signal detection, account prioritization, and activation workflows that route qualified leads into Oracle marketing workflows and channel engagement processes.
Operational coverage centered on Oracle marketing teams responsible for partner and channel demand, with use cases focused on improving the relevance of buyer conversations and reducing exposure to irrelevant content and calls. The implementation emphasized targeted activation at decision makers within identified accounts to increase the quality of inbound marketing engagement.
Governance and vendor interaction emphasized rapid responsiveness and close collaboration, with Oracle marketing leadership citing improved relevance of outreach and easier engagement with Intentsify during campaign execution. Oracle reported that Intentsify helped address buyer fatigue from irrelevant content, enabling more relevant conversations with prospects.
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Buyer Intent: Companies Evaluating Intentsify Intent Activation
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| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Intentsify Intent Activation Coverage
Intentsify Intent Activation is a Account Based Marketing solution from Intentsify.
Companies worldwide use Intentsify Intent Activation, from small firms to large enterprises across 21+ industries.
Organizations such as Oracle, Allvue Systems, Nerdery, EPSoft Technologies and Inverta are recorded users of
Intentsify Intent Activation for Account Based Marketing.
Companies using Intentsify Intent Activation are most concentrated in Professional Services, with adoption spanning over 21 industries.
Companies using Intentsify Intent Activation are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Intentsify Intent Activation across Americas, EMEA, and APAC.
Companies using Intentsify Intent Activation range from small businesses with 0-100 employees - 20%, to mid-sized firms with 101-1,000 employees - 60%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 20%.
Customers of Intentsify Intent Activation include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Intentsify Intent Activation customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Account Based Marketing.