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Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

List of Intentsify Intent Activation Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight Insight Source
Allvue Systems Professional Services 600 $133M United States Intentsify Intentsify Intent Activation Account Based Marketing 2020 n/a In 2020 Allvue Systems deployed Intentsify Intent Activation to support its Account Based Marketing program and centralized demand generation workflows. The Intentsify Intent Activation deployment was positioned to drive multi-channel prospecting, retargeting, and nurture campaigns in support of marketing led pipeline efforts across Demand Generation, Marketing Operations, Sales, product marketing, field marketing, and BDR teams. Configuration emphasized intent signal ingestion and audience activation, mapping intent cohorts to prospecting and retargeting segments and orchestrating campaign touch sequences across SEM, social, email, display, and content syndication channels. The implementation included automation rules to populate campaign lists and to surface intent-qualified contacts for downstream qualification, while enabling creation and management of Salesforce Campaigns as part of campaign execution. Integrations were explicitly structured around the MarTech and CRM layer, coordinating Intentsify Intent Activation with Salesforce for campaign management and lead flow, and with existing marketing tools and agency partners for creative trafficking and execution. Operational coordination included Marketing Operations and SalesOps for campaign tagging and reporting, and close handoffs to Sales and BDRs for lead follow up and qualification. Governance practices established during rollout covered campaign calendars, budget tracking, vendor and agency coordination, and a testing cadence for tracking and analytics. Process changes focused on standardizing lead scoring, qualification criteria, and Salesforce Campaign ownership to ensure consistent handoffs between marketing and sales and to enable iterative optimization of ABM targeting and messaging.
EPSoft Technologies Professional Services 225 $25M United States Intentsify Intentsify Intent Activation Account Based Marketing 2020 n/a In 2020, EPSoft Technologies implemented Intentsify Intent Activation to introduce account-level intent signals into its go-to-market motion. The deployment used Intentsify Intent Activation as a cloud SaaS Account Based Marketing tool, configured to surface and prioritize accounts showing buyer intent for marketing and sales engagement. The implementation focused on standard Account Based Marketing capabilities, including account intent detection, account scoring and prioritization, orchestration for outbound activation, and campaign targeting workflows. Intentsify Intent Activation was configured to feed account-level signals into lead routing and qualification processes, enabling closer alignment between demand generation and field sales activities. Operationally the solution was adopted by marketing and sales teams with a clear emphasis on partner and channel programs, where account intent was routed into existing sales outreach and opportunity qualification workflows. Integrations were oriented around feeding intent data into customer relationship management and marketing automation workflows to drive account-focused campaigns and opportunity creation. Governance centered on workflow retooling for MQL handling and sales follow up, with a phased rollout into channel programs. Outcomes reported in the provided customer notes include a higher MQL-to-opportunity rate, increased deal sizes, a 10x pipeline-to-spend ratio, and a noted ease of working with Intentsify due to immediate responses from the vendor team.
Inverta Professional Services 30 $3M United States Intentsify Intentsify Intent Activation Account Based Marketing 2020 n/a In 2020, Inverta deployed Intentsify Intent Activation as part of its Account Based Marketing tooling to support client-facing ABM and demand generation programs. Inverta configured Intentsify Intent Activation to align directly with its professional services offerings around account selection, segmentation, and multi-channel campaign orchestration, impacting marketing and demand generation business functions. The implementation emphasized core Account Based Marketing capabilities, including intent signal ingestion, account-level intent scoring, account prioritization, audience activation, campaign orchestration, and analytics dashboards. Configuration work mapped intent signals to Inverta’s nurture frameworks, campaign messaging, segmentation rules, and lead management workflows, enabling intent-driven campaign triggers and reporting aligned with its annual marketing and campaign planning processes. The deployment was provisioned as a cloud SaaS instance with centralized administration and role-based access tailored to a small team environment. Operational integration focused on embedding the platform into Inverta’s marketing operations tenets, standardizing campaign process, reporting, and campaign-to-lead handoffs, while anticipating standard connectivity to marketing automation and CRM systems to operationalize account activations and reporting.
Professional Services 270 $30M United States Intentsify Intentsify Intent Activation Account Based Marketing 2019 n/a
Professional Services 162000 $57.4B United States Intentsify Intentsify Intent Activation Account Based Marketing 2019 n/a
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