List of InterMail Relation Plus Customers
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Since 2010, our global team of researchers has been studying InterMail Relation Plus customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased InterMail Relation Plus for CRM from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using InterMail Relation Plus for CRM include: KappAhl, a Sweden based Retail organisation with 4000 employees and revenues of $4.50 billion, BAUHAUS Sweden, a Sweden based Retail organisation with 700 employees and revenues of $300.0 million, Filmstaden, a Sweden based Media organisation with 600 employees and revenues of $60.0 million and many others.
Contact us if you need a completed and verified list of companies using InterMail Relation Plus, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The InterMail Relation Plus customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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BAUHAUS Sweden | Retail | 700 | $300M | Sweden | InterMail | InterMail Relation Plus | CRM | 2015 | n/a |
In 2015, BAUHAUS Sweden implemented InterMail Relation Plus as its CRM. The retailer, operating approximately 700 employees in Sweden, centralized customer relationship management onto InterMail Relation Plus and assigned a single internal CRM lead to manage the system.
InterMail Relation Plus was configured to deliver core CRM functionality, including contact and account management, customer profiling and segmentation, campaign management, sales pipeline tracking and standard reporting and analytics. The deployment emphasized template driven communications and basic campaign automation consistent with CRM operational workflows.
Operational ownership and day to day configuration remain with the internal CRM lead, enabling in house administration and iterative configuration without reliance on external implementation partners. Governance focused on a single point of contact for configuration, data hygiene and campaign execution, simplifying change control and training.
The CRM lead reported that InterMail Relation Plus is a simple and comprehensive solution that can be managed by one person, reflecting a low administrative overhead approach to CRM at BAUHAUS Sweden.
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Filmstaden | Media | 600 | $60M | Sweden | InterMail | InterMail Relation Plus | CRM | 2016 | n/a |
In 2016 Filmstaden implemented InterMail Relation Plus as its CRM to centralize member communications for the company loyalty program. The implementation established InterMail Relation Plus as the primary application for personalized member messaging and contact management across Filmstaden’s customer engagement functions.
Configured capabilities focused on campaign management, audience segmentation, dynamic personalization, and contact data management, enabling targeted member communications and lifecycle workflows. Operational ownership resided with the loyalty function and marketing teams, led by Anna Andersson Head of Loyalty, who reported that Relation Plus has provided us with the tools to communicate personalized with our members, reflecting the platform’s role in coordinating loyalty and customer engagement activities.
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KappAhl | Retail | 4000 | $4.5B | Sweden | InterMail | InterMail Relation Plus | CRM | 2012 | n/a |
In 2012 KappAhl implemented InterMail Relation Plus as its CRM. The deployment was executed as part of a wider program to maintain and unify ShopOnline and CRM operations while introducing the Online offer across several countries.
InterMail Relation Plus was configured to support customer communications, campaign management and loyalty touchpoints, and it was used to orchestrate SMS and Mobile Loyalty program workflows alongside web driven campaigns. The engagement included prestudy and current state analysis, requirement specifications, and an implementation project with defined quality management and a named technical solution responsible role.
The InterMail Relation Plus implementation was integrated with the ShopOnline technology stack running EpiServer and Ramos and operated alongside iMarketer for complementary CRM activities. EpiServer handled eCommerce and CMS responsibilities while InterMail Relation Plus managed customer outreach and campaign execution, enabling coordinated customer experiences across international eCommerce sites.
Operational scope covered web design, international eCommerce rollout and building a maintenance organization responsible for ongoing support of both CRM and ShopOnline components. Governance activities focused on establishing technical ownership, quality management processes and the maintenance organization to sustain cross system integrations and ongoing operational support.
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